Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
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The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within...
Move designed to open up inventory to online advertisers.
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Progra...
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; M...
Headquarters: Austin, TX URL: https://vidalytics.com If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to do that at a Sa...
A new job posting aims to position the company as “a leading voice on the future of advertising."
Headquarters: Worldwide URL: https://www.hologrowth.com/ tl;dr: We need someone who wants ownership and is obsessed with real profit over in-platform metrics. You'll be runni...
Headquarters: Madrid, Remote, United States URL: http://capslock.global About UsCapsLock is a company that specializes in providing digital marketing services to businesses t...
Headquarters: Austin, TX URL: https://vidalytics.com If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to do that at a Sa...
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currentl...
Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for sho...
AdExchanger is officially on the ground in Cannes (on the beach, rather, or La Croisette to the initiated), with all the news and gossip from the south of France. Check out the mi...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch. The post Ad Performance Hinges...
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter w...
StopPress sat down with Scroll Media’s Jane Ormsby for a look behind the scenes of the company and what’s trending in digital advertising. The post Keeping digital advertising simp...
Employer: SD Solutions Location: Warsaw, PL On behalf of AdTech Client #1, SD Solutions is looking for a talented Engineering Ma...
Headquarters: 7006 Bose Ikard Dr, Killeen, TX 76549, USA URL: https://www.aventramedia.com/ Aventra Media is seeking individuals passionate about performance advertising. A...
Dentsu and DIRECTV Advertising among partners testing Magnite’s expanded buyer and seller agent capabilities Magnite (NASDAQ:MGNI), the largest independent sell-side advertising co...
The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform fro...
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad te...
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on...
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data betw...
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