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Quick answers: What is a native advertising platform? A native ad platform is a system that lets advertisers buy ad space on websites and apps, and lets publishers sell that space....
RollerAds review RollerAds is a self-serve ad network built around four formats: push notifications, in-page push, onclick (popunder), and direct click. It runs on 7 billion+ daily...
Games studio Miniclip has built an AI-powered mobile advertising platform called AdSurge, designed for third-party games publishers. The tool has launched today, offering an integ...
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched...
What are advertising platforms, and how do they work? An advertising platform is any tool you use to buy traffic and show ads to people. Some advertising platforms are self-serve a...
It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share in...
TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...
The rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
Zynga has revealed Zynga Ads+, a new advertising offering to help brands and agencies navigate the mobile gaming ecosystem by bringing 100 leading casual mobile games into its port...
Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bu...
แชร์วิธีสร้างระบบโฆษณากลาง (Custom AdSDK) ที่แยกการทำงานออกจาก Main App ให้นำไปใช้ซ้ำกับแอปอื่นได้ทันที และยึดมาตรฐานเดียวกันข้ามแพลตฟอร์มContinue reading on Life@LINE MAN Wongnai...
Мне давно было любопытно разобраться, как в RTB (Real Time Bidding — аукционная закупка рекламы в реальном времени) устроена хайлоад часть. Задача выглядит сложной: от площадок иде...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion
SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion
Affiliate marketing sounds simple: recommend a product, share an affiliate link, and earn a commission when someone makes a purchase. In reality, …
Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy deta...
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
In-game ads platform Anzu is expanding beyond games, now extending its formats and inventory to reach gamers elsewhere. Following the expansion, advertisers can run full-funnel ca...
The platform closes a retail measurement gap as e-commerce tracking becomes harder.
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a c...
Uravation、ChatGPT広告（ChatGPT Ads）の出稿・運用支援を提供開始。開設と計測の実装から、日予算2,500円からの試験出稿、週次の運用、Claude Codeでの内製化まで
ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “h...
Smadex has refreshed its brand and website as the advertising company expands from its mobile ads roots into Performance CTV for apps and games. Founded in 2011, Smadex has histor...
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