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What are advertising platforms, and how do they work? An advertising platform is any tool you use to buy traffic and show ads to people. Some advertising platforms are self-serve a...
Games studio Miniclip has built an AI-powered mobile advertising platform called AdSurge, designed for third-party games publishers. The tool has launched today, offering an integ...
Мне давно было любопытно разобраться, как в RTB (Real Time Bidding — аукционная закупка рекламы в реальном времени) устроена хайлоад часть. Задача выглядит сложной: от площадок иде...
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday....
FOX Advertising today announced the next phase of its agentic advertising platform, powered by FOX AdStudio, as leading agency and technology partners put its agent-to-agent capabi...
In the past, advertising followed a well-defined production cycle. Marketing teams would create a concept, designers would develop visuals, copywriters would write the messaging, a...
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer a...
AI agents that run paid ads need to know what the competition is doing. Adside built AdsSpy to pull any competitor's live ads from the Meta, Google, and LinkedIn ad libraries into...
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced o...
Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up n...
Netflix Ads keeps growing, and our approach hasn't changed: we're building with our advertising partners, not around them. - - Throughout the year, we've expanded the Netfl...
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
Quick answers: What is a native advertising platform? A native ad platform is a system that lets advertisers buy ad space on websites and apps, and lets publishers sell that space....
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Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
The company is also testing a larger, image-led ad format and expanding its measurement partners.
The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focus...
The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...
AI Gateway for Advertising (preview) brings governed MCP integrations for Meta and TikTok to Cortex Agents — combining enterprise data with live platform signals.
The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.
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