Search fresh public links, source activity, and ready-to-use post angles for Account-Based Marketing (Abm).
Fresh curated links around Account-Based Marketing (ABM) are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
a-human-centered-approach-to-targeted-account-marketing
Marketing and sales teams talk a lot about alignment, but in practice, it rarely happens.
Every revenue team has experienced the same meeting: Marketing presents campaign performance. Sales points to closed opportunities. Customer success highlights expansion revenue. A...
Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to 43x faster, with no manual steps. Audyence, B2B’s first progr...
Your team has likely spent hours debating which attribution model best proves marketing’s influence on pipeline. But this focus on assigning credit is...
New capability transforms ad reach and engagement into AI-recommended leads and CRM-ready sales handoffs — giving demand gen marketers a concrete, measurable path from ad spend to...
With 75% of companies using a multi-touch attribution model to measure performance, the shift away from simplistic, single-touch views is undeniable. For...
A new report in partnership with Bain & Company suggested that brands need to win over key decision makers to drive revenue.
A new, unified audience data platform spanning Future B2B's ecosystem, helping B2B marketers move beyond static ICPs to identify and engage verified, in-market audiences through re...
In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, and market volatility...
At SaaStr AI 2026, Anis Bennaceur, co-founder and CEO of Attention.com, gave one of the more practical go-to-market sessions of the week. Attention is a Series B company at roughly...
Its agent platform now enables brands to create a microsite for every target buyer – built, governed and continuously optimized by AI agents Optimizely, the leading digital experie...
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption int...
B2B marketing focuses on promoting products or services between businesses rather than individual consumers. It involves longer sales cycles and multiple stakeholders, requiring st...
79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as...
Full-funnel measurement support now spans Retail, Dining, CPG, and Auto verticals InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced...
B2B marketers have long relied on agencies for scale, specialized expertise, and execution support across brand and communications. In fact, 93% of respondents to Forrester’s 2026...
Expectations around marketing’s ability to demonstrate direct business impact are rising. According to Madison Logic’s 2026 Performance Marketing Survey, 63% of organizations now e...
MNTN’s new HubSpot integration brings Connected TV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurab...
The SaaS model changed everything about how companies buy and use technology. For B2B marketers, it lowered the barrier to entry, democratized access to...
New platform unifies dynamic data, buyer intelligence, and AI-ready execution across marketing, sales, and revenue operations
B2B marketing has long been seen as a creative job. For years, businesses relied on big ideas and loud ads to get attention. Today, that…Continue reading on Medium »
New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement CTM, a global conversation analytics co...
Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks while markets, buyers, and channels mo...
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.