Social Media Ideas for Arri Alura

ILLUVISION MAGNA 65-350mm T3.6 – Rehoused ARRI/FUJINON Alura Zoom for Full-Frame Sensors

ILLUVISION has recently introduced the MAGNA 65-350mm T3.6, which is essentially a repurposed ARRI/FUJINON Alura 45-250mm T2.6 Studio Zoom with a built-in optical expander that upg...

DZOFilm Arles 25-75mm T2.6 & 65-180mm T2.6 FF Zoom Cine Lenses

DZOFilm has officially announced the Arles 25-75mm T2.6 & 65-180mm T2.6 FF zoom cine lenses. According to DZOFilm, the two new zooms are designed to complement the Arles primes...

DZOFILM Arles Zoom 25-75mm and 65-180mm T2.6 Announced – Constant Aperture, Parfocal, Under 1.8kg

DZOFILM has added two full-frame cinema zooms to its Arles line: a 25-75mm T2.6 and a 65-180mm T2.6. Both share the front diameter, gear positions, and 16-blade iris of the eleven...

Cinelux Reduxa A1 Focal Reducer for the ARRI Alexa Classic, Alexa XT & Alexa SXT

The Cinelux Reduxa A1 is the first focal reducer system for the ARRI Alexa Classic, XT and SXT. I previously featured it on the site, when it was still very much in the prototype s...

DZOFilm’s Full-Frame Arles Zooms Promise Prime-Level Performance

DZOFilm has announced a pair of new cinema zoom lenses that promise to deliver the performance and character of its cinema primes. The Arles Zoom 25-75mm T2.6 and 65-180mm T2.6 cov...

DZOFILM Arles 25-75mm & 65-180mm T2.6 zooms

DZOFILM has added two full-frame cinema zooms to its Arles line, covering 25mm to 180mm at a constant T2.6 aperture. Preorders are open now, shipping from late September.

CINELUX REDUXA A1 Kickstarter Dates and Pricing Announced – 0.71x Focal Reducer for ALEXA Classic, XT and SXT

Back in July, CINELUX teased the REDUXA A1, a focal reducer that lets older ARRI ALEXA cameras shoot with full-frame lenses. Now the British company has put dates and prices on it....

Sigma Goes Wide and Long With Its T1.3 Aizu Large-Format Lens Series

Sigma is going wide and long with its popular Aizu large-format series of cinema prime lenses, adding three new options. All three new lenses continue the legacy of the previous ei...

Sigma’s Aizu Prime Cine Lens Lineup Just Became Much More Versatile

Sigma has announced three new Aizu Prime cinema lenses. The 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF join eight existing T1.3 Sigma Aizu lenses, which previously ranged from...

Blazar Lens Remus II 1.5x Anamorphic lenses

Blazar Lens has introduced the Remus II series, the next iteration of their full-frame 1.5x anamorphic primes. The lenses feature an all-new oval iris from their Mantis design, and...

BLAZAR LENS Remus 65mm T2.0 Full-Frame 1.5x Anamorphic Lens (ARRI PL, Silver Flare) on sale for $599 USD

The BLAZAR LENS Remus 65mm T2.0 Full-Frame 1.5x Anamorphic Lens (ARRI PL, Silver Flare)is on sale for $599 USD, which is a big discount of $400 USD. Key features The Remus 65mm T2....

DZOFILM Arles Zooms Announced – 25-75mm and 65-180mm T2.6 With Prime-Matched Color

DZOFILM used IBC 2026 to put its two new Arles zooms in front of people: a 25-75mm and a 65-180mm, both at a constant T2.6, both parfocal, and both under 1.8kg. We spoke to Susanne...

Capture a Classic Widescreen Look With This New Blazar Lens Remus II 1.5x Anamorphic

For filmmakers and cinematographers looking to capture a classic widescreen look for their films and projects, this new Remus II 50mm T2.4 Full-Frame 1.5x Anamorphic lens from Blaz...

Blazar Remus II 50mm T2.4 1.5X Full-Frame Anamorphic Lens Introduced – Improved Sharpness, Oval Iris, and More

Blazar has recently unveiled the second generation of its popular Remus 1.5x full-frame anamorphic series, starting with the Remus II 50mm T2.4. This reengineered version promises...

DZOFILM Arcana 1.5X anamorphic lens review: specs & verdict

Kevin Luiz tests DZOFILM's Arcana 1.5X anamorphic primes on a helicopter shoot, finding the cleanest, most affordable full-frame anamorphic set yet, with a few gaps to fill.

TLS Nikon AI/AI-S cinema lens series

TLS has unveiled its new rehoused Nikon AI/AI-S cinema lens series, which is said to bring the distinctive optical character of Nikon’s legendary vintage lenses into a purpose-buil...

Wonderfilm Pictures Launches Four-Way RED KOMODO-X VFX Array for Virtual Production, Capturing a 180°+ Field of View on...

SIRUI Saturn V2 35mm, 50mm & 75mm T2.9 1.6x Full-Frame Anamorphic Lenses

SIRUI has announced its new Saturn V2 35mm, 50mm & 75mm T2.9 1.6x Full-Frame Anamorphic Lenses that are available in Sony E, Leica L, and Canon RF mounts. The Saturn V2 T2.9 1....

Save up to $260 USD on SIRUI T2.9 Full Frame Anamorphic Lenses

You can save up to $260 USD on SIRUI T2.9 1.6x Full Frame Anamorphic Lenses. You can choose from a wide array of focal lengths and mounts. SIRUI states that because of the low weig...

ARRI ALEXA 35 Xtreme Warranty Promotion

For a limited time, ARRI Australia is offering an extended warranty on new ALEXA 35 Xtreme Base and Premium camera packages. With this promotion, purchases now include 4 years of w...

SIGMA adds three new focal lengths to the Aizu Prime lineup

SIGMA has added three new focal lengths to the Aizu Prime lineup: the 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF. SIGMA first announced the Aizu Prime, a large-format cinema le...

ARRI’s Latest Update to Bring Full Focusbug Cine RT Integration to its 35mm and 65mm ALEXA Cameras

Big news for high-end filmmakers and cinematographers as ARRI has unveiled a notable new Software Update Package (SUP) that adds new features and capabilities to its full range of...

Viltrox Is Bringing Its Full Line of Air Series Primes to L-Mount

Viltrox has announced that it is bringing its full line of Air Series primes to Leica L-mount: the 14mm f/4, 50mm f/2, 40mm f/2.5, and 20mm f/2.8. [Read More]

Sigma Aizu Prime 21mm, 100mm, and 125mm T1.3 Lenses Arrive in November – Lineup Grows to 11

Sigma has put a date on the next expansion of its Aizu Prime Line. The 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF will launch in November 2026 in PL and Sony E-mount, growing t...