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WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The p...
Online sales during the Prime Day event were up 9.3% over last year, and AI-generated traffic made significant gains in driving sales.
Second-quarter sales hit a record US$39 billion, topping the company's own guidance
Sellers often ask how reliable are AI-driven Amazon PPC tools for boosting sales? And the honest answer most vendors won’t give you is that it depends entirely on what you’re askin...
US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI source...
Meta, along with consumer and business AI agents, continued to deliver more personalised and relevant content. By improving the timing and targeting of ads, the company was able to...
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been shown to generate 80% more leads a...
We just pulled the last 28 days data from Google Analytics on SaaStr.com and SaaStr.ai and compared it to the same window in 2025. The story is pretty clear. AI is on fire, and it’...
One of the best sessions at SaaStr AI 2026 wasn’t a grand keynote about the future of AI. It was two operators showing exactly what’s working right now in AI agents for sales. Amel...
AI search is driving traffic. Here's how successful teams are measuring it.
Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingl...
When Claude Opus 4.6 shipped in December 2025, Anthropic’s commercial team came back from winter break to find demand had gone vertical. They hadn’t hired for it. They hadn’t plann...
Post Preview In the ever-evolving landscape of digital marketing, local businesses are constantly searching for the most effective ways to The post AI-Driven vs Performance-Based P...
On May 27, Dell reported a 88 percent growth in revenue year-over-year for the quarter. The company shows no signs of slowing down.
The platform is building out its artificial intelligence-powered Performance+ suite with a new customer acquisition feature and a one-click Shopify integration.
At SaaStr AI 2026, Kyle Norton, CRO of vertical AI leader for restaurants Owner.com, walked through how his team is generating outcomes that look almost impossible on paper for tra...
Quality-adjusted AI production in the United States grew at over 2,000 percent per year in 2024 and 2025, driven by three compounding forces: expanding data-center capacity, hardwa...
WPP predicts ad revenue will grow by 8.9% in 2026 to reach $1.3tn.
Peec AI, a Berlin-based startup that helps brands track and improve their visibility in AI-generated search results, has crossed $10 million in annualised revenue, according to int...
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued tha...
New "AI Precision Marketing" system delivers a free, personalized gap analysis and 12-month growth plan in under 10 minutes -- complete with customer acquisition cost projections,...
Appier, a leading AI Agent as a Service (AaaS) company transforming AdTech and MarTech through autonomous decisioning, announced its successful collaboration with Omio, a global tr...
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the nu...
The company's AI revenue was only $3.2 billion in 2025, but one investment bank predicts it will climb to $322 billion by 2030.
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