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saastr.com /1 month ago

Our AI VP of Marketing Shipped 3 New Campaigns on Saturday. Come Build Yours May 12.

At 12:41pm yesterday, my inbox pinged. Not from a human. From 10K, our AI VP of Marketing. Subject line: Marketing Plan v2 — 24 days to SaaStr Annual 2026. Body: Three campaigns, s...

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dailysignal.com /1 month ago

Campaigns Make Use of AI in Attacks

As the midterms get closer, campaigns continue to use artificial intelligence in campaign ads and videos. Here are examples of how campaigns and groups are... Read More The post Ca...

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medium.com /1 month ago

Data-Driven Influencer Campaigns Using AI Technology

The modern digital landscape shifts rapidly as brands seek more authentic connections. Success today depends on how effectively companies…Continue reading on Medium »

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towardsdatascience.com /1 month ago

Let the AI Do the Experimenting

Using autoresearch to optimise marketing campaigns under budget constraints The post Let the AI Do the Experimenting appeared first on Towards Data Science.

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e27.co /1 month ago

How AI agents are quietly rewriting the growth marketing playbook

The first time an AI agent changed how I think about building a team, it was 10 AM on a Tuesday. We were trying to fix a performance drop for a brand that was spending heavily on M...

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marketingtechnews.net /1 month ago

How Malaysia Airlines is using AI to speed up campaign production

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work...

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dev.to /1 week ago

Cooking an AI Campaign in 5 Minutes with Google Cloud AI APIs

About a month or so ago, during the Build with AI season, Google Developer Groups Johannesburg in South Africa hosted a build-a-thon with a concept I genuinely loved. The whole co...

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e27.co /1 month ago

Autonomous agents in performance marketing: A critical look at Meta’s US$2B Manus AI

The digital advertising landscape is currently undergoing a profound structural transformation. We are rapidly evolving past the era of generative chatbots that merely draft copy o...

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learn.g2.com /1 week ago

How to Automate Ad Personalization in 7 Steps

TL;DR: How do I automate ad personalization in 2026? To automate ad personalization in 2026, centralize first-party data in a Customer Relationship Management (CRM) or Customer D...

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agilitypr.com /1 month ago

The evolution of AI video ads in digital marketing conversions

In the modern booming digital world, conversion rate optimization (CRO) is commonly conceived of enhancing landing pages to perfection. However, the creative that captures attentio...

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adexchanger.com /1 month ago

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more eff...

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adexchanger.com /3 weeks ago

PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s Agent...

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adweek.com /3 weeks ago

Using Agentic AI to Connect Across the Funnel

This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates busine...

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agilitypr.com /2 weeks ago

10 practical ways AI is changing how businesses acquire customers

Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were r...

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smallbiztrends.com /4 weeks ago

SAP and Google Cloud Launch Multi-Agent AI for Smarter Marketing Campaigns

Discover how SAP and Google Cloud are revolutionizing marketing with their new Multi-Agent AI technology, designed to enhance campaign intelligence and deliver smarter, more effect...

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adexchanger.com /1 week ago

Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name

End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on...

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jdsupra.com /1 week ago

AI in Marketing: Where Every Brand Should Start in 2026

AI is now a core part of creating modern marketing materials. Creative teams are using AI to create content, personalize experiences, streamline design workflows, and scale creativ...

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adexchanger.com /1 month ago

What Is AI Automating In Ad Tech?

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s mos...

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e27.co /1 month ago

4 ways of agentic AI applications in marketing

While marketing strategies don’t seem to be perceived as the main focus in AI applications at the moment, AI in operational marketing can add significant benefits. This reality is...

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marketingtechnews.net /1 day ago

How AI is moving more ad production in-house

Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from...

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e27.co /1 month ago

The AI marketing tools you’re using were trained on your competitor’s customer, not yours

Algorithmic bias isn’t an ethics debate. For APAC startups, it’s actually a customer acquisition problem. Picture this: you’re a founder running campaigns on Google or Meta, using...

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martechseries.com /1 week ago

Omio’s Global Expansion Powered by Appier’s Agentic AI: Scaling Acquisition Across 21 Markets

Appier, a leading AI Agent as a Service (AaaS) company transforming AdTech and MarTech through autonomous decisioning, announced its successful collaboration with Omio, a global tr...

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rb.ru /1 month ago

«Яндекс Директ» обучил ИИ-ассистента запускать рекламные кампании — конверсии выросли на 30%

«Яндекс Директ» добавил новую функцию для бизнеса — теперь рекламные кампании может запускать ИИ-помощник. По итогам тестового периода конверсия увеличилась на 30%, сообщили Russia...

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dev.to /1 month ago

10 AI Copywriting Tools That Actually Drive ROI in 2026 (Tested on $50M Ad Spend)

The brutal truth about marketing in 2026 is this: most brands are setting massive budgets on fire by generating AI content that absolutely no one wants to read. We have officially...

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