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Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued tha...
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Progra...
At Cannes Lions, the company unveiled a performance-to-creative feedback loop tool.
New platform introduces Paid Share of Voice and Ads Relevance to help marketers measure, benchmark, and launch optimized advertising campaigns in AI-powered search experiences Prof...
The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.
This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions, organizations are...
The company is rolling out new creative solutions, testing mechanisms and text generation tools.
FreakOut, Inc., a subsidiary of FreakOut Holdings, Inc. (TSE Standard: 6094) and a provider of advertising technology across Japan and North America, today announced the launch of...
inPowered AI, MiQ, Chalice AI and SWYM.AI to Pilot New Capability, Running Buyer and Algorithm Intelligence Inside the Auction Alongside PubMatic’s Active AI Agents PubMatic, the l...
Warner Bros Discovery is adding more agentic AI features to its advertising technology stack as it works to automate parts of campaign planning, buying, forecasting, and measuremen...
For major advertisers across industries, from consumer goods to truck manufacturing, AI's ability to speed up and scale campaign creation ‌is proving appealing as they look to re...
Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Me...
The new full-service production unit brings AI-powered content capabilities, with human expertise, directly to clients—from TV-grade video and audio to display, social, and rich me...
This company has transformed itself into an AI advertising stock, but after a massive run, the real question is whether the platform can still justify the premium.
Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from...
New Insight and Activation Agents link intelligence to execution, while open connectivity lets advertisers access DV’s platform on their terms, through their preferred AI tools Dou...
Netopia AI announced results from a backtesting study with AdSpark, showing that its behavioral AI platform, Predikta, can align pre-launch simulation scores with real-world campai...
The report highlights that AI is reshaping every major layer of the advertising ecosystem, from media buying and audience targeting to creative production, measurement, commerce, a...
VidAU launches AI Marketing Agents that unify content, ads, SEO, GEO, social media, and analytics into a self-learning marketing platform. New platform transforms years of real-wor...
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that pr...
Google is folding Display Ads into its AI-powered Demand Gen platform, marking the end of a long-standing digital advertising model. The Google Display Network (GDN) has been a sta...
PropellerAds, a global leading advertising platform, introduced Agent NIKO, an AI-powered conversational assistant designed to eliminate onboarding barriers for new advertisers. NI...
New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement1 tvScientific...
Creatify launches an AI creative agent trained on 15M+ ads and $1B+ in analyzed ad spend. It orchestrates full ad production through one conversation, prevents hallucinations, and...
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