Search results for Ai Data Brokers

Data Brokers’ and AI Firms’ Opt-Out Forms Are Built to Fail, Report Finds

A new study finds AI companies, defense firms, and dating apps are among 38 data collectors allegedly using manipulative design to confuse users while collecting their data.

AI Has Already Decided: First-Party Data Will Define Advertising’s Agentic Era

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic...

AI companies and data brokers even resort to fake forms to keep selling our data

Act surprised! A new privacy study has found that data brokers and AI companies deliberately deceive consumers who attempt to opt out of the sale of their personal data. An audit o...

Experian says 40% of the 5,000 data breaches it serviced in 2025 were AI-powered, and predicts agentic AI will be the le...

Jennah Haque / Bloomberg: Experian says 40% of the 5,000 data breaches it serviced in 2025 were AI-powered, and predicts agentic AI will be the leading cause of data breaches in 20...

DataGrail report finds your vendor may be sending data to AI models you never approved

The data processing agreement (DPA) — the bedrock contract companies use to evaluate how vendors handle personal data — can no longer be trusted at face value. That is the central,...

Goodway Group and Optable Partner to Feed AI Agents Cleaner Data

AI agents are flooding ad tech. Agencies are still fixing their data

OpenAI is Now Sharing Its Users’ Data With Advertisers

The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls...

Data brokers can learn all about you just from what online ads you see. Here's how to stop them.

Digital ads are a commonality across the internet. You see them in Google Search, social media feeds, and even on your favorite websites. If you spend enough time online, you might...

I Built an Open-Source AI Firewall Because Every LLM App Leaks Data

Every LLM app I audited had the same problem. Users type real data into AI features. Names, emails, social security numbers, credit card numbers, medical details. The app takes th...

The Data Behind AI’s Rapid Impact on Search and Discovery

You can’t get away from AI in the news, but getting credible information on how the marketing ecosystem is actually changing is tough. To help, Branch surveyed 300 enterprise senio...

Companies Are Selling Workers' Private Messages and Emails as AI Training Data

Failed companies are discovering that their internal communications and operational data have become valuable commodities in the booming AI industry. The post Companies Are Selling...

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the hol...

FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About...

News break!!! The FTC just issued a press release, which you can read here. Here is a summary of the FTC press release. The Federal Trade Commission has reached settlements totalin...

AI property search becoming measurable source of leads for estate agents

Homesearch says 3,555 estate agency branches now connected to its Hailo platform

AI Is Describing Your Company Behind Your Back — Is It Being Honest?

AI engines are explaining your company before buyers click your site, read your pitch deck or talk to sales. If that answer is vague, outdated or missing, that is now your real fir...

Who Actually Owns AI Governance?

Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer...

More consumers tapping AI when looking for a deal

Researchers warn ad exposure reveals sensitive personal attributes

Researchers found large language models can infer private traits from online ad patterns alone, revealing hidden AI profiling risks.

How the Current AI Investment Boom Is Reshaping Commercial Contracts for Technology and Data Companies

Businesses and investors are increasingly including AI-specific representations and warranties in commercial contracts and agreements, reassessing longstanding data strategies and...

Security and Privacy Impacts of AI Agents in E-Commerce

Here are some security and privacy protections that e-commerce companies can establish, maintain, and enforce.

AI impersonation is exposing a regulatory gap in real estate platforms

Real estate transactions have historically relied on a network of trusted intermediaries — brokers, lawyers, lenders, home inspectors, and escrow agents — to ensure that property d...

The proven ways real estate agents are using AI to close deals faster

Agents and brokers are expanding AI from lead response to CRM and call coaching, as 82% of agents report using AI.

The world’s largest ad holding company just bet its AI future on one vendor

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to bu...

Are you losing loyalty transactions to AI agents?

Agentic commerce is coming to the Asia-Pacific region. The retailers who win will be the ones whose loyalty infrastructure is fast enough for machines to find Picture this: A loyal...