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Why trust G2 on AI G2 doesn't just index AI tools. We use AI to power our own platform, and our data comes from millions of verified buyers who use these tools daily....
Alteryx, Inc. announced the launch of the Alteryx AI Insights Agent, now available on Google Cloud Marketplace, bringing governed analytics
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google ran...
Quick summary AI in B2B marketing uses machine learning and automation to improve targeting, personalization, and decision-making across marketing and sales workflows. In 2026, i...
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your...
TL;DR: AI tools for data analysis help you automate tasks like reporting, data cleaning, pattern detection, and dashboard creation. Popular tools in 2026 include ChatGPT, Power BI...
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You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying q...
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery. For teams seeking clarity on how AI impact...
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those too...
TL;DR AI trends in customer experience have shifted from incremental efficiency gains (copilots, chatbots) to autonomous systems that understand customers proactively: agentic...
Explore 6 key insights from AI Week, from Big Tech spending to business adoption, and see how AI is reshaping the economy.
You can’t get away from AI in the news, but getting credible information on how the marketing ecosystem is actually changing is tough. To help, Branch surveyed 300 enterprise senio...
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is des...
We are facing our generation’s digital divide: the AI Acumen Gap. According to our latest Brand Expectations Index, trust in AI is not a baseline; it’s a spectrum defined by profes...
In a recently published report on Southeast Asia and AI adoption, nearly half of Southeast Asian companies have moved on from managing AI pilots within workforce management. This i...
With only 5% of companies generating value from artificial intelligence, traditional observability tools might be failing, creating a need for AI to undergo smarter monitoring
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger read...
“BI became dashboards. And now it is re-expanding to business intelligence.” — Colin Zima, CEO & co-founder, Omni Colin describes how AI fuses structured &...
As search preferences change and we enter a new phase beyond traditional search engine optimization, AI answer engines like ChatGPT, Claude, and Gemini are taking charge as the mai...
A new study points to an emerging skill set that is becoming more valuable in the AI age: validating AI outputs.
Apica today updated its Ascent platform to add support for synthetic data that is increasingly being used by artificial intelligence (AI) agents to observe application environments...
Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they're just...
For years, PR measurement meant tracking coverage volume, sentiment, and reach across news and social channels. While these channels remain important, AI usage has grown exponentia...
Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real ti...
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