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Public-facing interviews can build or break trust with your stakeholders.
JPR Media Group has successfully placed entrepreneur PR and reputation management clients into tier 1 TV, Radio, Newspapers, Magazines, and Podcasts worldwide. The agency has deliv...
A lot of media training feels productive in the room and disappointing everywhere else. People leave a half-day session with marked-up notes, a cleaner version of the key message,...
The fundamentals of PR don’t change in a crisis but urgency, resources, and risk reshape how they’re applied.
A six-figure event budget can vanish into a single night of aesthetics with no ROI without the proper preparation. Madison Broach is associate account executive at Venture PR. The...
May 1 marks Decision Day for high schoolers, but college graduates face a higher-stakes shift. KPIs and client deliverables quickly replace lectures and finals. This spring, commun...
It goes beyond better pitches. Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have shrunk dramatically. Prin...
Here’s how to stand out. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to long-for...
Learn how to create a persuasive elevator speech that hooks listeners immediately.
Understand the audience. Then show why it matters. If your pitches aren’t landing, the problem is likely your approach. Media relations now runs on two tracks, where there’s legacy...
Planning PR for an awareness week can feel like a sprint, and it’s easy to realize too late that your message isn’t connecting or your content isn’t truly accessible. It happens to...
As you well know, the PR playbook of old is not exactly aging like a fine Bordeaux. You can no longer garner a media placement, post it on LinkedIn, and drive people to your websit...
On the ground at New York Women in Communications’ Women’s History Month event. Last week, members of New York Women in Communications gathered in Manhattan’s Financial District fo...
Rethinking how influence works when everyone has a voice. The era of mass media is fading fast. Rising in its place are niche communities, independent creators and audiences that e...
Your best crisis response is preparation and planning.
How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headlin...
Know when a colleague is ready to get in front of the camera. Just because an executive is charismatic on Zoom doesn’t mean they should be the one answering questions on national n...
Communicators sound off on the here today, gone tomorrow fads of the moment. PR is as susceptible to the trend cycle as any other industry. Some of these wind up becoming hallmarks...
Public relations has always been about being in the right place with the right message at the right time. What has changed is the raw material teams are working with. The best PR a...
Brand reputation is the story people tell about you when you’re not in the room. It’s built on what customers experience and what employees share. Even what the public sees across...
Most PR programs treat every placement as its own event. In an era where AI is building authority profiles from your organization’s entire body of work, that assumption is now dang...
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. As an APR and nonprofit crisis communica...
How to fix them before the cameras are on. There are three interview behaviors that could derail even the most experienced spokespeople. And when they show up during an important i...
All it takes is a small daily reminder.
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