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The right PR terms can sharpen pitches, boost credibility, and open doors. Which 100 words make the biggest difference? Find out here.
When a crisis strikes, there’s no room for hesitation. In fact, when something like a social media backlash or a cybersecurity breach occurs, a company’s reputation can go down wit...
Communications leaders share what new PR pros need to know about strategy, initiative, writing, media relations and building judgment early in their careers. The field of communica...
A six-figure event budget can vanish into a single night of aesthetics with no ROI without the proper preparation. Madison Broach is associate account executive at Venture PR. The...
In the TV and film industry press, a PR moment is strategic, timely and impactful and can leverage the full lifecycle of an IP or coproduction to signal movement, momentum, or mean...
Employee attention is shrinking. Here’s how internal communicators can earn more of it. Internal communicators are asking employees to do something increasingly difficult: pay atte...
From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention. Your executive’s style could earn them a hit in Business Insider. Th...
It goes beyond better pitches. Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have shrunk dramatically. Prin...
Here’s how to stand out. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to long-for...
Most media opportunities happen fast and only allow you a few hours to prepare.
Top communicators at Yelp and Match Group share their advice. Almost every modern company collects data of some sort. In addition to helping run the business, numbers and figures c...
There is a very specific kind of anxiety that hits you when a major public relations retainer comes to an end. One month, you are firing on all cylinders, managing massive media la...
Your best crisis response is preparation and planning.
4 areas to check if the spokesperson is right. The company’s CEO was great in front of a packed room. Amira Barger, EVP of D&A Communications, had witnessed the leader’s natura...
AI Is reshaping PR. Relationships are still the foundation. As AI becomes embedded in workflows, many PR pros are focused on learning new skills and strategies. But Jen Riedinger,...
And the 3 questions to ask before publishing. Crisis messages sometimes fail when they sound clear inside an organization but become harder to understand externally. Jess Zafarris,...
How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headlin...
Attorneys who demonstrate who they truly are and what they stand for by sharing the human impact of their results, earning the media's trust by providing accessible analysis, and p...
When an organization faces a sudden crisis, the first 24 hours often determine how stakeholders, customers, and the general public will perceive the situation. Whether it’s a produ...
3 ways to make media outreach more human. As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships. During Raga...
This article cuts to the chase, detailing the KPIs public relations professionals must track to ensure campaigns resonate and achieve business objectives.
4 lessons for today’s PR from the smash hit. Lightning Czabovsky is associate professor of public relations at the University of North Carolina at Chapel Hill. “Backrooms” explode...
Managing large-scale campaigns as a growing PR team can be difficult without an optimized workflow in place. Streamlining a campaign workflow includes creating an efficient operati...
Ditch the "ums" and "uhs" that undermine your credibility by embracing strategic silence--great speakers pause for two to three seconds instead of filling every void.
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