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Avoid these mistakes before you hit send. Reporters are working in a very different media environment than they were five years ago, but what they want from PR pros hasn’t really c...
Seasoned PR professionals from IPRA Philippines share their expertise and real-life PR lessons in new digital seriesBefore you hit
PR professionals can use the phone as the difference between “Yay, we got the story!” and “Welp, gotta try again. Dustin Siggins is founder of Proven Media Solutions. Let me tell y...
Most PR advice is written for calm days. Calm days don’t need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notifica...
By understanding the reality behind public relations, you can best develop and carry out your strategy.
Slow down, take a deep breath. Everything will be okay! UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact. ...
With the market getting so crowded and demanding, enhancing your public perception is a no-brainer. But what do public relations really mean? Let's explore this through successful...
Following up is one of the most routine parts of public relations. A pitch is sent, the inbox stays quiet, and a few days later, another email goes out. Then perhaps another. The l...
Let’s face it. If an individual at a public relations agency wants to get ahead, being Mr. or Ms. Nice Person will keep you trying to convince journalists that a number 10 pencil i...
Remember PR? Good old public relations? Well, it's back. And this time the machines are in the picture too. Here's how to get yourself covered, from someone who's been on both side...
Getting into a Zoom meeting is easy. Running one well is a different skill. Most first-time hosts join with their microphone muted, share their entire desktop instead of a single w...
Public relations has always been about earning attention. Whether that attention comes from journalists, customers, investors, or industry influencers, the goal is the same: build...
Something will always go wrong. But that doesn’t mean you have to yell about it. Rachel Salis-Silverman is chief content officer at Ragan Communications. For 30 years, Marta Ravin...
Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but mo...
Answers to common questions about finding the right reporter, writing a relevant pitch and improving response rates. A strong media pitch gives a journalist a relevant story idea,...
When you’re in a business that lots of other people are in, you have to find a way to differentiate yourself. Here’s how one owner of a PR firm makes her mark in her market.
How to make thought leadership more useful, timely and relevant. IMA Financial Group built a thought leadership program around the collective knowledge of employees across industri...
In a competitive business environment, being visible is no longer enough.Continue reading on Medium »
Know the business, trust your team and don’t overcomplicate the data. Rebekah Metts-Childers began her communications career at PR21, now Zeno Group, when technology and dot-com c...
These are lessons learned after hundreds of presentations, seminars, webinars, speeches, and courtroom appearances. The post 50 Public Speaking Tips Every Young Lawyer Should Learn...
Learn the essentials of successful media outreach and why providing value to journalists should be the top priority. This post was first published on eLearning Industry.
Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to re...
Skip the small talk. Start with a reason to care.
A PR campaign can look like an undeniable success when it first launches. Journalists pick up the story, social channels begin circulating it, website traffic rises, and a stream o...
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