The Journey Is the Destination: Reinventing Travel Marketing
Why values-driven travel is reshaping destination marketing.
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Why values-driven travel is reshaping destination marketing.
Nobody chooses a destination simply for a place to rest—they choose it for the experience, where travel, celebration, spa days, and personal well-being effortlessly converge. The s...
A Conrad New York Downtown executive outlines how hotels can use destination storytelling, co-created itineraries, multilingual content, and local partnerships to build cultural re...
Travel marketers have become experts at measuring campaign activity. The challenge now is connecting that activity to visitation, traveler value, and economic impact while campaign...
International tourism is experiencing dynamic momentum as destinations adapt to shifting traveler preferences and evolving global demand. Destination marketing organizations and ho...
While attending Destinations International (DI) Annual Convention 2026 at Oregon Convention Center this week, attendees saw firsthand that the reality of a visit to the City of Ros...
The studio behind San Francisco and DUMBO has given Vermont its first dedicated tourism brand, tackling a curious problem: nearly everyone likes Vermont, but hardly anyone books a...
The author argues that major events compress rather than create demand, and that destinations need "Destination Intelligence" to orchestrate disconnected systems into a unified vis...
Independent hotel groups provide a unique Identity and impressive cultural connections that make them stand out. The owners of independent […] Magellan Solutions - Call Center | BP...
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Brand Dubai, the creative arm of the Government of Dubai Media Office, has announced the launch of the sixth season of the ‘#DubaiDestinations’ summer campaign, which was launched...
Market Managing Director at Wyndham argues that midscale and lifestyle hotels, not luxury, will form the backbone of Tourism 2030 delivery across the UAE and Saudi Arabia as demand...
The World Travel & Tourism Council (WTTC) is encouraging proactive and holistic destination stewardship as international tourism continues to grow. It is an approach designed e...
Expedia and Destination Canada have collaborated on a travel series titled "See Yourself in Canada," aimed at showcasing the country's varied landscapes through engaging narratives...
Maui’s plan prioritized a coordinated approach to the HÄna Highway in East Maui, including community-led stewardship at KeÊ»anae Peninsula shaped by local and generationa...
North American travel continues to experience positive momentum as Canadian travelers actively explore top destinations across the United States. Cities such as Miami and Nashville...
DEMAND for South Africa’s diverse landscapes, wildlife and cultural heritage continues to shape the…
Wednesday closed July with IHG launching AI conversational search in beta across its 7,000-plus hotels with agentic booking features planned next, WTTC's seven principles redefinin...
Travelers face tremendous financial and personal challenges when they think about taking a vacation. The good news is that travel […] Magellan Solutions - Call Center | BPO | KPO |...
Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build...
Skyscanner data shows 39% of travellers visit local grocery stores while travelling, prompting hotels to rethink neighbourhood engagement through curated food maps, minibar localis...
Three hotel examples, including Hotel Emma in Texas, SALT of Palmar in Mauritius, and Hotel Indigo Singapore, show how properties can connect guests with local markets, artisans, a...
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