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Brands like Nike and Poppi are turning RushTok into a marketing machine with sponsored dances, free products, celebrity visits, and elaborate activations.
Designer Sanjay Garg and rapper A-KAL (aka tennis player Adil Kalyanpur) on Raw Mango’s rap song Handloom Y’All and reimagining India’s textile heritage
The retailer tapped a rap legend and Wieden + Kennedy vets to showcase its history, partnerships and ubiquitous ‘Stripers.’
Zedjams Emerging Zambian beat maker Seboy Beats continues to build his catalogue with another free instrumental titled “Rap Up,” giving artists and music enthusiasts another beat t...
From Run-D.M.C. and Adidas to MelBet’s global sports roster, brand ambassadors rely on credibility, cultural relevance, and public perception.
A new jewelry collection from Simone I. Smith Jewelry is coming this summer. And it’s inspired by Grammy Award-winning rapper Rapsody’s upcoming album, God Gotta Afro & Gold Ho...
First rapper to drop a clothing line called DRIPCO. Continue reading…
Acquisitions by Vince, Authentic Brands designed to boost OVO’s growth.
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
Successful marketing can be measured by what sticks in the minds of consumers. By that metric, enlisting longtime friend Drake to promote Kevin Durant’s latest... © Sneaker N...
RIMANIST has spent years converting private pressure into public purpose. Now, as “What Can I Say” continues opening doors and “Acclimated” accelerates his direct-to-fan future, De...
By KimSoMajor For Grammy Award-winning rapper Rapsody, artistic growth has never been about chasing trends. During a conversation with The Source at Music at the Intersection in S...
Gap goes back to basics with its new 'Denim On Your Own' campaign, shown off in style by the Southern University Human Jukebox Band.
Drake's OVO brand gets absorbed into Vince Holding's retail operation, expanding stores and launching wholesale across North America.
Let’s talk about a brand that sells water, the actual essence of life, and named itself Death.Continue reading on Medium »
Hip-hop artists have revolutionized sneaker culture, from Run-DMC to Kanye, proving music's power in footwear.
He also compared the brand to being the Apple of the fashion world. Continue reading…
With her fifth studio album, God Gotta Afro & Gold Hoops, Rapsody's dexterous wordplay gleefully celebrates and honors Black culture.
Here's how to shop the rapper's best merch and apparel online.
RSPL Group has launched a new campaign for its recently introduced Ghadi Rapid Wash liquid detergent aimed at increasing awareness and adoption of
The campaign gives the Human Jukebox another opportunity to showcase its arrangements of popular music.
A new PR box collab has gone viral — let’s dive into the marketing strategy and branding motivations behind it.Continue reading on Branding Case Studies »
Authentic Brands Group (“Authentic”), a global brand and entertainment platform, today announced the acquisition of a majority stake in the intellectual property of OVO, the premiu...
The platform's new look is designed to "flex and grow".
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