SocialPilot Pricing Guide: Which Plan Fits Your Budget?

Social media management is fun with a feature-rich tool until it starts draining your budget.

If you’re using SocialPilot, you’ve likely felt the squeeze: add-ons, tier-locked features, and per-user charges that grow faster than your business. The question is: how much are you really paying, and is there a smarter alternative?

As of 2025, SocialPilot’s entry plan starts at $30, but essentials like AI automation and advanced features quickly push costs higher.

In this guide, we’ll break down SocialPilot pricing, expose the hidden costs, and compare it against SocialBu – an all-in-one,  affordable solution – so you pick the right tool for your needs.

At the end, you’ll know exactly which plan (or tool) fits your budget without surprises.

Let’s break down the SocialPilot pricing plans in detail.

Now, let’s look at SocialPilot pricing in 2025, what looks affordable on the surface, and where the hidden costs start to add up.

What is SocialPilot Pricing in 2025?

Currently, the platform offers four plans (Essentials, Standard, Premium, Ultimate) plus a custom Enterprise option for larger organizations.

However, the real cost can quickly increase once you add extra users, accounts, or advanced features that are locked behind higher tiers.

Here’s a clear breakdown of SocialPilot’s pricing structure for you with a discount on a yearly payment:

Although SocialPilot offers a 14-day free trial, the actual subscription cost can exceed initial expectations due to add-ons and over-budget pricing. That’s why a pre-calculated SocialPilot budget planning is essential.

The table enlists the sticker pricing and features, but the real story is in the add-ons. Here’s where your budget can rise.

The Hidden Costs Behind SocialPilot Pricing

• Extra users/accounts: Exceeding the plan’s user or platform limit will prompt you to pay extra ($4 per month for additional accounts and $5 per month for extra users) or upgrade to a higher-tier plan.
• Advanced features locked away: Collaboration tools, white-label reporting, and API access are only available in top plans.
• Budget concerns: A small team can start with the Essentials, but quickly find themselves paying 2x–3x more as needs grow.

Explore SocialBu to avoid these hidden costs and enjoy affordable pricing plans with automation and AI-powered features.

Inside SocialPilot’s Pricing Tiers: Which Plan Fits Your Budget?

SocialPilot has a tiered pricing structure that looks flexible and affordable. However, the best social media scheduling tool’s pricing plan for you depends heavily on your team size, publishing needs, and budget.

Here’s how each SocialPilot plan stacks up and where it might fail you if you’ve not done the SocialPilot pricing plans calculations the right way:

1. Essentials — Best for Solopreneurs

Cost: $30/month (monthly).

What’s Included:

• 7 social media accounts
• 1 user
• 500 AI credits
• Content library
• Basic scheduling and calendar view
• Basic team collaboration

What’s missing: Detailed social media analytics, deeper automation, a social inbox, and no extra user entry, even with add-ons.

Is this Plan Best for You?

This is perfect for a freelance social media manager managing 2–3 clients. But once you land bigger contracts, you’ll quickly hit account limits and need to upgrade.

2. Standard — Best for Small Teams

Cost: $50/month (monthly).

What’s Included

• 15 social media accounts
• 3 users
• 1000 AI credits
• 10 schedule posts from RSS feeds
• Social media inbox
• Basic social media analytics and team collaboration
• Group accounts and UTM parameters

What’s missing: AI automation, advanced client management, client approval workflows, bulk scheduling, and custom reports.

Is this Plan Best for You?

This plan might work for you if you’re a marketing agency and a small business owner with 3–4 team members. As your client list grows, missing automation will cost your team hours in manual work.

3. Premium — Best for Growing Agencies

Cost: $100/month (monthly)

What’s Included:

• 25 social media accounts
• 6 users
• 5000 AI credits
• Bulk scheduling and CSV uploads
• Advanced analytics
• Custom and white label reports
• Client approval workflows

What’s missing: AI-powered features, robust automation, and advanced comment management.

Is this Plan Perfect for You?

If you’re a mid-sized PR agency serving multiple brands, you could rely on this tier for your social media management needs.

However, if you require real-time engagement and automated workflows, you’ll quickly outgrow it and encounter budget increases.

4. Ultimate — For Established Agencies & Multi-location Brands

Cost: $200/month (monthly).

What’s Included

• 50 social media accounts
• Unlimited users
• Unlimited AI credits
• Advanced security
• Advanced white label and custom reports
• Dedicated account manager
• Client approval workflows

What’s missing: Built-in AI automation, content generation and curation tools, and advanced team management.

Is this Plan Fit to Your Budget?

This is best suited for you if you’re running a retail franchise with multiple branches.

However, note that every time you scale with a new account or team member, your SocialPilot subscription cost can spike, forcing you to rethink your budget planning.

5. Enterprise – Best for Large Enterprises

Cost: Custom pricing (sales contact required).
What’s included

• Tailored enterprise-level support & features
• Unlimited accounts, users, and clients
• API access
• Single Sign-On (SSO)
• Custom solutions
• Migration and onboarding

What’s missing: The pricing plans are not disclosed or transparent. The unpredictable cost of SocialPilot investment for this plan makes budget planning challenging for teams seeking clarity.

Is this Plan the Best Fit for You?

If you’re a large enterprise, this tier might be suitable for you. However, for startups and fast-growing agencies, this tier can quickly exceed budget unexpectedly.

In short, SocialPilot’s pricing plans are intentionally limited to encourage users to purchase additional features or upgrade to higher-tier plans.

How Does SocialPilot Pricing and Features Compare to SocialBu?

SocialPilot offers powerful features like white-labeling, API access, dedicated account managers, and app integration. But here’s the catch: many of these capabilities are locked behind high-tier plans, and the real cost adds up fast with hidden charges for extra users, accounts, or advanced reporting.

And the lack of a free plan and budget planning becomes more of a stress than a growth strategy.

This is why it’s essential to calculate your total cost, team size costs, and the future growth chances before investing in SocialPilot pricing plans.

And when better options are available to support your affordable social media management, consider trying them to increase your ROI.

That’s where SocialBu steps in as the automation-first, budget-friendly solution.

Unlike SocialPilot, SocialBu offers:

• Built-in AI workflows at all tiers, eliminating the need to “pay more” for automation.
• Transparent pricing with no hidden user or account costs.
• AI content generation to create on-brand platform-specific content
• Affordable ROI to support you in scaling without over-the-top expenses.
• SocialBu’s free plan and free trial allow you to test and grow risk-free.

SocialBu offers everything you need for modern social media management under one dedicated space. Bulk schedule content with a drag-and-drop calendar, analyze what’s working and what’s not, and collaborate with your team members, assign roles and tasks in real time.

All this and more without over-the-top costs. It’s automation-first, AI-powered, and budget-friendly from day one.

SocialPilot vs. SocialBu: Pricing & Feature Comparison

Let’s compare Social Pilot’s cost with that of its competitors, such as SocialBu, to help you analyze SocialPilot’s cost-effectiveness and identify where SocialBu stands out as the best alternative.

Cost Analysis and ROI Comparison of Both Tools

SocialBu Super comes in at $59/month, which is 41% cheaper than SocialPilot Premium’s standard rate ($100), yet still includes more social accounts (30 vs 25).

AI automation and workflows are available in SocialBu, whereas SocialPilot hides them behind higher tiers. That means SocialBu users get more value per dollar in both time savings and feature depth.

SocialPilot charges more per added user/account, which rapidly escalates the overall cost as teams grow. SocialBu keeps pricing predictable, even as you scale.

Let’s see how SocialPilot’s “most popular” plan actually stacks up against SocialBu’s best choice for agencies.

Let’s calculate the true ROI: If you’re an agency managing 20–25 client accounts with a small team, SocialBu offers an immediate $41/month saving or nearly $1,000/year. That saving can cover hiring, content creation, or ads, all while enjoying the premium features without overpriced tags.

Which Plan (or Tool) is Right for You?

Choosing the right plan depends on your team size, needs, and budget. Here’s a quick self-check so you can easily do a SocialPilot cost analysis and switch to a better SocialPilot alternative:

• Solo Creators: While SocialPilot Professional might work, SocialBu Free/Standard offers more benefits from the start.
• Social Media Managers: SocialPilot Essentials feels restrictive; SocialBu scales with you without hidden costs.
• Small Businesses: SocialPilot Premium looks powerful but pricey; SocialBu delivers automation and AI support for far less.
• Agencies: SocialPilot Ultimate plan adds costs quickly; SocialBu offers scalable automation at a budget-friendly rate.

Wrap Up

SocialPilot’s AI credits, add-ons, and feature gaps at lower tiers make the total cost rise unpredictably. For social media managers and small businesses focused on efficiency, this creates a risk of paying more while getting less.

The smarter move? Choosing the right tool that offers predictable pricing, powerful automation, and AI-driven workflows at a significantly low cost.

So, if you want to grow your social media presence without spending extra and compromising on features, SocialBu is your best buddy. It delivers more substantial ROI at an affordable price.

So your next steps are clear: review your current spend, calculate your true ROI, and align with a platform that scales with you, not against your budget.

Switch to SocialBu today and manage all your channels smarter, faster, and cheaper. Try it free now and don’t let another billing cycle drain your budget.

Frequently Asked Questions

How much does SocialPilot cost monthly?

SocialPilot offers 4 main plans: Essentials ($30/mo), Standard ($50/mo), Premium ($100/mo), and Ultimate ($200/mo), all of which include a 14-day free trial. Enterprise pricing is custom, and you have to contact sales.

What’s included in SocialPilot’s Professional (Essentials) plan?

The Essentials plan costs $30/mo ($25.50 if billed annually) and includes up to 7 social accounts, 1 user, 500 AI credits, content library, tags, basic analytics, and approval workflows.

Is SocialPilot more affordable than competitors?

No, SocialPilot is competitively priced among scheduling tools, especially at entry tiers. Many users find that add-ons and higher-tier lockouts make the actual cost higher than expected.

What are the account limits on each plan?

The account limits on each plan are:

• Essentials: 7 social accounts
• Standard: 15 social accounts
• Premium: 25 social accounts
• Ultimate: 50 social accounts
• Enterprise is unlimited and customized with unlimited users and clients.

How does SocialPilot pricing work for agencies?

Agencies can choose the SocialPilot’s Premium plan ($100/mo) for 25 accounts and 6 users, which includes client approval, white-label reports, and advanced analytics. The Ultimate plan offers unlimited users and clients with higher-tier support, and agencies can also upgrade further for API, security, or custom needs.

Are there any SocialPilot discounts available?

Yes, annual billing saves roughly 15% off the monthly price across all plans. Moreover, SocialPilot offers free 14-day trials on all the paid plans.

How much does SocialPilot cost for teams?

Small teams use Standard ($50/mo) for 3 users and 15 accounts; growing teams may upgrade to Premium ($100/mo) for 6 users and 25 accounts. Larger teams often opt for Ultimate ($200/mo) for unlimited users and more social accounts.

Is SocialPilot worth the cost for small businesses?

For small businesses managing under 10 accounts, Essentials or Standard offer good value. However, as needs grow and add-ons accumulate, businesses find ROI declines unless workflow automation and reporting needs justify the price.

What’s the difference between SocialPilot plans?

SocialPilot pricing plans scale by number of accounts/users and feature access: Essentials is basic scheduling, Standard adds inbox/collab, Premium adds bulk scheduling and white-label, Ultimate adds unlimited users, API, security, and dedicated support. And Enterprise is fully customizable.

Can you get a free trial of SocialPilot?

Yes, all paid plans come with a 14-day free trial with no credit card required, allowing users to test features before committing.