SocialPilot Pricing Guide: Which Plan Fits Your Budget?

Social media management tools make life easier, until they start draining your budget.

If you’ve been using SocialPilot, you’ve likely felt the squeeze: add-ons, tier-locked features, and per-user charges. What starts as an affordable plan can quickly become a budget trap. And you question: how much are you really paying, and is there a smarter alternative?

In this guide, we’ll break down SocialPilot’s pricing for 2025, reveal the hidden costs, and compare it to SocialBu, a more affordable, automation-first alternative that offers greater flexibility and transparency.

By the end, you’ll know exactly which plan or tool fits your budget best, without surprises.

Now, let’s look at SocialPilot pricing in 2025, what looks affordable on the surface, and where the hidden costs start to add up.

What is SocialPilot Pricing in 2025?

Currently, the platform offers four plans (Essentials, Standard, Premium, Ultimate) plus a custom Enterprise option for larger organizations.

However, the real cost can quickly increase once you add extra users, accounts, or advanced features that are locked behind higher tiers.

Here’s a clear breakdown of SocialPilot’s pricing structure for you with a discount on a yearly payment:

Although SocialPilot offers a 14-day free trial, the actual subscription cost can exceed initial expectations due to add-ons and over-budget pricing. That’s why pre-calculating your SocialPilot budget is key.

The table enlists the sticker pricing and features, but the real story is in the add-ons. Here’s where your budget can rise.

The Hidden Costs Behind SocialPilot Pricing

• Extra users and accounts: Once you exceed the plan limits, you’ll need to pay $4 per month for every additional account and $5 per month for each new user, costs that add up quickly as your team scales.
• Feature restrictions: Essential tools, such as collaboration, white-label reporting, and API access, are locked behind higher-tier plans, making growth expensive.
• Scaling struggles: Although small teams can start with the Essentials plan, expanding usage typically results in a 2–3x increase in cost within months.

Reviews

Here’s what users have to say about SocialPilot on G2.

What do you like best about SocialPilot?
It makes managing multiple social media accounts seamless, especially with its drag-and-drop calendar and bulk scheduling feature. I have also appreciate the detailed analytics and reporting tools, which help track performance and optimize content and easy to access the for the teams.

What do you dislike about SocialPilot?
The user interface, although functional, can sometimes feel slightly outdated compared to more modern platforms. I’ve also noticed that the Instagram direct publishing features aren’t as advanced as competitors like Later or Buffer, especially when it comes to reels and stories.

What do you like best about SocialPilot?
SocailPilot is social media managements and digital marketing platform where our organisation can handle multiples social media platform one centralized dashboard instead of using more that 5 to 6 specific tool for specific work.we can easily integrate with any other third party CRM.

What do you dislike about SocialPilot?
Its advance feature require subscription either annually or monthly which make extra cost to small size organisation. technically trained person is require for its integration into any organisation.

Inside SocialPilot’s Pricing Tiers: Which Plan Fits Your Budget?

SocialPilot has a tiered pricing structure that looks flexible and affordable. However, the best social media scheduling tool’s pricing plan for you depends heavily on your team size, publishing needs, and budget.

Here’s how each SocialPilot plan stacks up and where it might fail you if you’ve not done the SocialPilot pricing plans calculations the right way:

1. Essentials — Best for Solopreneurs

Cost: $30/month (monthly).

What’s Included:

• 7 social media accounts
• 1 user
• 500 AI credits
• Content library
• Basic scheduling and calendar view
• Basic team collaboration

What’s missing: Detailed social media analytics, deeper automation, a social inbox, and no extra user entry, even with add-ons.

Is this Plan Best for You?

This is perfect for a freelance social media manager managing 2–3 clients. But once you land bigger contracts, you’ll quickly hit account limits and need to upgrade.

2. Standard — Best for Small Teams

Cost: $50/month (monthly).

What’s Included

• 15 social media accounts
• 3 users
• 1000 AI credits
• 10 schedule posts from RSS feeds
• Social media inbox
• Basic social media analytics and team collaboration
• Group accounts and UTM parameters

What’s missing: AI automation, advanced client management, client approval workflows, bulk scheduling, and custom reports.

Is this Plan Best for You?

This plan may be suitable for you if you’re a marketing agency or a small business owner with 3–4 team members. As your client list grows, the lack of automation will cost your team hours in manual work.

3. Premium — Best for Growing Agencies

Cost: $100/month (monthly)

What’s Included:

• 25 social media accounts
• 6 users
• 5000 AI credits
• Bulk scheduling and CSV uploads
• Advanced analytics
• Custom and white label reports
• Client approval workflows

What’s missing: AI-powered features, robust automation, and advanced comment management.

Is this Plan Perfect for You?

If you’re a mid-sized PR agency serving multiple brands, you could rely on this tier for your social media management needs.

However, if you require real-time engagement and automated workflows, you’ll quickly outgrow it and encounter budget increases.

4. Ultimate — For Established Agencies & Multi-location Brands

Cost: $200/month (monthly).

What’s Included

• 50 social media accounts
• Unlimited users
• Unlimited AI credits
• Advanced security
• Advanced white label and custom reports
• Dedicated account manager
• Client approval workflows

What’s missing: Built-in AI automation, content generation and curation tools, and advanced team management.

Is this Plan Fit to Your Budget?

This is best suited for you if you’re running a retail franchise with multiple branches.

However, note that every time you scale with a new account or team member, your SocialPilot subscription cost can spike, forcing you to rethink your budget planning.

5. Enterprise – Best for Large Enterprises

Cost: Custom pricing (sales contact required).
What’s included

• Tailored enterprise-level support & features
• Unlimited accounts, users, and clients
• API access
• Single Sign-On (SSO)
• Custom solutions
• Migration and onboarding

What’s missing: The pricing plans lack transparency. The unpredictable cost of SocialPilot investment for this plan makes budget planning challenging for teams seeking clarity.

Is this Plan the Best Fit for You?

If you’re a large enterprise, this tier might be suitable for you. However, for startups and fast-growing agencies, this tier can quickly exceed budget unexpectedly.

In short, SocialPilot’s pricing plans are intentionally limited to encourage users to purchase additional features or upgrade to higher-tier plans.

How Does SocialPilot Pricing and Features Compare to SocialBu?

SocialPilot offers powerful features, including white-labeling, API access, dedicated account managers, and seamless app integration. However, here’s the catch: many of these capabilities are locked behind high-tier plans, and the real cost quickly adds up with hidden charges.

And the lack of a free plan and budget planning becomes more of a stress than a growth strategy.

This is why it’s essential to calculate your total cost, team size costs, and the future growth chances before investing in SocialPilot pricing plans.

And when better options are available to support your affordable social media management, consider trying them to increase your ROI.

That’s where SocialBu steps in as the best SocialPilot alternative, an automation-first platform built to scale without budget shocks.

Unlike SocialPilot, SocialBu offers:

• Built-in AI workflows at all tiers, eliminating the need to “pay more” for automation.
• Transparent pricing with no hidden user or account costs.
• AI content generation to create on-brand platform-specific content
• Affordable ROI to support you in scaling without over-the-top expenses.
• SocialBu’s free plan and free trial allow you to test and grow risk-free.

SocialBu offers everything you need for modern social media management under one dedicated space. Bulk schedule content with a drag-and-drop calendar, analyze what’s working and what’s not, and collaborate with your team members, assign roles and tasks in real time.

All this and more without over-the-top costs. It’s automation-first, AI-powered, and predictable pricing from day one.

Check out our curated list of SocialPilot Alternatives. 

SocialPilot vs. SocialBu: Pricing & Feature Comparison

Let’s do a SocialPilot cost comparison with that of its competitors, such as SocialBu, to help you analyze SocialPilot’s cost-effectiveness and identify where SocialBu stands out as the best alternative.

Cost Analysis and ROI Comparison of Both Tools

SocialBu Super comes in at $59/month, which is 41% cheaper than SocialPilot Premium’s standard rate ($100), yet still includes more social accounts (30 vs 25).

AI automation and workflows are available in SocialBu, whereas SocialPilot hides them behind higher tiers. That means SocialBu users get more value per dollar in both time savings and feature depth.

SocialPilot’s pricing model charges more per added user/account, which rapidly escalates the overall cost as teams grow. SocialBu keeps pricing predictable, even as you scale.

Let’s see how SocialPilot’s “most popular” plan actually stacks up against SocialBu’s best choice for agencies.

Let’s calculate the true ROI: If you’re an agency managing 20–25 client accounts with a small team, SocialBu offers an immediate $41/month saving or nearly $1,000/year. That saving can cover hiring, content creation, or ads, allowing you to enjoy premium features without overpriced tags.

Reviews

Let’s have a look at what users have to say about SocialBu on G2:

SOCIALBU IS THE BEST TOOL TO SUBSCRIBE”
5/5
What do you like best about SocialBu?
The product offers infinite/unlimited posting in social media accounts. It also allows posting in LINKEDIN ACCOUNTS unlike in others. The price is the lowest among other competitors’ sites.

What do you dislike about SocialBu?
There is no downsides. If there are, you can email them and they will help you put it on the roadmap.

What problems is SocialBu solving and how is that benefiting you?
SocialBu offers the best capabilities in posting.

Which Plan (or Tool) is Right for You?

Choosing the right plan depends on your team size, needs, and budget. Here’s a quick self-check so you can easily do a SocialPilot cost analysis and switch to a better SocialPilot alternative:

• Solo Creators: While SocialPilot Professional might work, SocialBu Free/Standard offers more benefits from the start.
• Social Media Managers: SocialPilot Essentials feels restrictive; SocialBu scales with you without hidden costs.
• Small Businesses: SocialPilot Premium looks powerful but pricey; SocialBu delivers automation and AI support for far less.
• Agencies: SocialPilot Ultimate plan adds costs quickly; SocialBu offers scalable automation at a budget-friendly rate.

Wrap Up

SocialPilot is a capable tool—but only if your budget can keep up with its add-ons and tier-locked features. For most social media managers, creators, and growing agencies, the rising costs outweigh the benefits.

If your goal is to scale efficiently without overspending, it’s time to rethink your investment in the tool.

SocialBu gives you everything you need: AI-powered scheduling, automation, analytics, and collaboration, at a predictable price that grows with you, not against your budget.

So, why pay more for add-ons when you can get full automation and AI tools from the basic plan?

Start managing your social channels more efficiently, quickly, and cost-effectively.

Frequently Asked Questions

How much does SocialPilot cost monthly?

SocialPilot offers 4 main plans: Essentials ($30/mo), Standard ($50/mo), Premium ($100/mo), and Ultimate ($200/mo), all of which include a 14-day free trial. Enterprise pricing is custom, so you’ll need to contact sales.

What’s included in SocialPilot’s Professional (Essentials) plan?

The Essentials plan costs $30/mo ($25.50 if billed annually) and includes up to 7 social accounts, 1 user, 500 AI credits, content library, tags, basic analytics, and approval workflows.

Is SocialPilot more affordable than competitors?

No, SocialPilot is competitively priced among scheduling tools, especially at entry tiers. Many users find that add-ons and higher-tier lockouts make the actual cost higher than expected.

What are the account limits on each plan?

The account limits on each plan are:

• Essentials: 7 social accounts
• Standard: 15 social accounts
• Premium: 25 social accounts
• Ultimate: 50 social accounts
• Enterprise is unlimited and customized, allowing for unlimited users and clients.

How does SocialPilot pricing work for agencies?

Agencies can choose the SocialPilot’s Premium plan ($100/mo) for 25 accounts and 6 users, which includes client approval, white-label reports, and advanced analytics. The Ultimate plan offers unlimited users and clients with higher-tier support, and agencies can also upgrade further for API, security, or custom needs.

Are there any SocialPilot discounts available?

Yes, annual billing saves roughly 15% off the monthly price across all plans. Moreover, SocialPilot offers free 14-day trials on all the paid plans.

How much does SocialPilot cost for teams?

Small teams use Standard ($50/mo) for 3 users and 15 accounts; growing teams may upgrade to Premium ($100/mo) for 6 users and 25 accounts. Larger teams often opt for Ultimate ($200/mo) for unlimited users and more social accounts.

Is SocialPilot worth the cost for small businesses?

For small businesses managing under 10 accounts, Essentials or Standard offer good value. However, as needs grow and add-ons accumulate, businesses find ROI declines unless workflow automation and reporting needs justify the price.

What’s the difference between SocialPilot plans?

SocialPilot pricing plans scale by the number of accounts/users and feature access. The plans include: Essentials, which offers basic scheduling; Standard, which adds inbox/collab; Premium, which adds bulk scheduling and white-label; and Ultimate, which adds unlimited users, API, security, and dedicated support. And Enterprise is fully customizable.

Can you get a free trial of SocialPilot?

Yes, all paid plans come with a 14-day free trial with no credit card required, allowing users to test features before committing.