Instagram growth hacks are vital for all businesses in this digital era. It brings brand recognition and awareness to get new customers by showcasing your brand uniquely and attractively.
The social media giant has over 1 billion active monthly users, making it the third most used social media platform. Hence, many brands and businesses reach their target audience and create a more prominent image online on Instagram.
Now, without further delay, let’s dive right in and look at the 19 best Instagram growth hacks for businesses in 2023;
Why is Instagram Beneficial for Businesses in 2023?
Instagram is one of the top 5 social media apps. Businesses can get exposure to a vast user base using the correct marketing strategy.
A notable advantage of the photo-sharing app is the creativity that it offers. On Instagram, your marketing team can go crazy, making new ways to grasp attention, gain followers and get new customers.
Overall, it is a great place to expand your business from a small to a million-dollar one in no time with the tried and tested growth hacks we will share shortly.
Ask Yourself These 3 Questions
Before we get started with how beneficial Instagram is for businesses in 2023 and what are the best Instagram growth hacks, ask yourself these three essential questions;
1. Who exactly do you want to reach out to?
To find customers for your products and services, you need to know what kind of people you want to reach out to. Your target audience refers to the particular number of customers most likely to like your product or service; therefore, these people should see your ad campaigns. The target audience may be explained by gender, age, income, interest, location, or many other factors.
2. What do you have to offer?
It is essential to tell people about what your business is offering. Express what you do creatively, create a winning profile, collaborate and @mention others, interact with your followers, use highlights to showcase your business, and create guides.
3. How can you help others in a way others cannot?
By Conveying resources and information, finding out what’s valuable to them, making them aware of an opportunity, etc. It would help if you showed people how good your product is and why they need it.
Top Instagram Growth Hacks for Businesses in 2023
Have you ever thought about the secret behind the Instagram success of huge brands? Many of you want to grow your businesses on Instagram, but you still need to find the perfect way. Here are some Instagram growth hacks for you:
1. Optimize Your Instagram Profile
If you are a business using Instagram to market your products, you need to confirm that you are increasing your followers to optimize your profile. Success is guaranteed when you have a good amount of followers. The more people, the better.
Furthermore, it is an excellent Instagram growth hack because your sales game will automatically increase when more people follow you. Therefore, Instagram optimization is vital for growth on this giant social media platform.
You can learn more about the optimization of your Instagram business profile here.
2. Create A Visual Brand Strategy
Composing and preparation are critical to any successful marketing campaign. And when drafting your brand’s visual identity, a strategic perspective will help you reach your goals, get the perfect audience, and get appreciable business outputs.
Your Instagram visual brand strategy should use intelligent, compelling visual content to interact efficiently with your targeted audience. It ultimately gives you a chance to grow by reaching a wider audience. It is why creating a fantastic visual brand strategy is one of the best Instagram growth hacks for businesses.
Make your Instagram profile look professional by accurately posting content that fits the Instagram post size and dimensions.
3. Know Your Audience
Reels are very helpful in bringing new followers to your account. Still, it’s essential to turn them into loyal followers. Know what your audience likes and gain their trust. Interact with them and show them that you are also interested in them, like how they are interested in your business.
A straightforward yet effective way to turn your regular followers into loyal followers is by replying, interacting with them, and sharing their responses. It would help if you recognized the importance of loyal and old followers. Engaging with your audience will benefit you in folds and may bring many more comments than usual.
4. Post At The Right Time
If you want to grow your business, you need to figure out the right time to post on Instagram. First, you need to understand the significance of engagement. Then posting at the right time is essential. Because if you post at a rough time, you obviously won’t grasp the attention of many users.
Instagram insight shows you the best time to post and when your audience is primarily active. Post at that time, and you will see how powerful this small and straightforward strategy is.
5. Schedule Your Posts and Stories In Advance
Another awesome Instagram growth hack for businesses is post and story scheduling. You can efficiently and effectively focus on making unique content that way. Learning how to schedule Instagram posts beforehand is the simplest way to save time on the platform so that you can focus on your content.
And you can do it with the help of SocialBu, a social media management and scheduling tool that offers handy features. With this tool, you can schedule your posts and stories in advance and upload them conveniently on your Instagram profile. It has an easy-to-understand layout with a drag-and-drop scheduling format, making scheduling easier for everyone.
In addition, you can choose the date and time of posting when your audience engages the most.
Furthermore, With SocialBu, you can upload, respond, analyze, and automate your social media profiles quickly and efficiently.
6. Be Responsive To Comments And Direct Messages
Responding to comments and direct messages will help you turn your followers into loyal ones. Respond to their comments and clear any questions that they might have about your product or service.
And if you want to be responsive to comments and DMs, but don’t want certain followers to see your notes, you can hide Instagram notes from specific people to maintain your privacy and control over your content.
7. Use The Most Relevant Hashtags
Do you want to expand your reach the easy way? Use relevant hashtags on your Instagram posts. Using the correct relevant hashtags can bring many new followers and is crucial to increasing Instagram follower growth. Therefore, hashtags are essential, and your post may appear on the relevant page of that specific hashtag.
That means whenever someone searches for that hashtag, your post will be shown under that hashtag which may gain customers and followers. Moreover, some people even follow hashtags, and that’s even better.
Instagram allows you to post a maximum of 30 hashtags under one post, and that’s a good number. So, start using relevant hashtags under your posts regularly. But ensure to use of popular and highly targeted hashtags.
8. Create User-Generated Content
Creating user-generated content is vital for the growth of businesses on any social media platform, and the same applies to Instagram. In addition, it helps establish brand loyalty as your audience gets an incredible user experience whenever they engage with your Instagram profile.
The reason is that your followers can become part of your brand’s community. In addition, user-generated content shows that you value your customers and are willing to post content they like the most. This is why sharing UGC is one of the best Instagram growth hacks for businesses.
To respond to comments quickly and write attractive and interesting captions, you can use an AI content generator.
9. Interact With Other Mega Accounts
Interacting with other mega accounts on Instagram is also helpful in growing your Instagram profile:
- Tap your profile picture at the bottom right to go to your profile.
- Next, tap at the top and then Accounts Center, then tap Sharing across profiles.
- Tap the account to Share from, then tap the account to Share.
Accounts Reached and interaction is everything encircling your posts and is more centered on your profile. That is, how many users saw your content, how many users visited your profile, what actions they took after they visited your profile, etc.
10. Hold Special Giveaways For Your Followers
An Instagram giveaway is a marvelous way to grasp your current followers to spread brand awareness. It is recommended to use a giveaway strategy where you partner with other influencers and creators who pitch in for a stunning giveaway prize.
This way, the contest becomes more viral while reducing your costs for running the giveaway. In addition, people interact with your posts by liking, commenting, and sharing your account. Add some rules for the giveaway, like following the account, liking, and engaging on the post to increase your engagement rate.
11. Create Easily Shareable Graphics
Visually appealing graphics always come in handy. They are very eye-catching visuals that can grasp the attention of your target audience and also engage your followers in a better way. It is safe to say that it makes your business stand out, which is why it is a great Instagram growth hack.
12. Hop On The Trend Of Reels
Reels are the new ‘it thing’ on Instagram. Almost 20% of the time on Instagram is spent watching reels because people enjoy it. Reels are a very fast-growing area of interest. If you want to grow your business through Instagram, use this strategy, and you are bound to go viral. Start creating reels and hop onto the latest trends. Creating quality reels on Instagram will significantly benefit you, increasing your brand’s familiarity and likeability.
13. Inculcate Memes & Storytelling
Memes are so in trend now. People enjoy them, and memes are a great way of entertainment. A meme is an idea, act, picture, style, etc., that gets viral for being either strange or funny. Memes are famous worldwide. Share or create memes for organic growth and start uploading them on Instagram.
Better late than never, right? You can share other memes related to your business, other everyday relatable memes, or you can make your original memes.
Storytelling is also very entertaining. You can promote your business by telling your audience about the struggles of starting your business, the pros and cons, and other entertaining stuff.
14. Celebrate Special Seasons And Festivals
Another great way to interact and get your audience’s attention is to celebrate special seasons and festivals. If unique seasonal festivals are coming up, start sharing posts and videos of them. You can also host small seasonal giveaways that will bring new followers.
It is essential to show your followers that you care about them. Eventually, people will start showing more interest in your business and pay more attention to it.
15. Analyze Your Performance With Insights
Instagram has a great analytics feature that shows you how your account is doing. What’s working and what’s not? What kind of content attracts more audience, and what doesn’t? Fascinating right?
Viewing the insights is entirely free, and If you own an Instagram business account, you can view your insights by heading straight to your settings and tapping “Insights” from the main menu. Instagram insights provide detailed data on how many likes, comments, impressions, clicks, reach, and more each of your feed posts, stories, or reels receives.
It also shows your most famous posts as well. All these are reasons why analyzing your analytics is one of the best Instagram growth hacks for businesses.
16. Post Informative Content
The purpose of informational content is to answer your client’s questions and to give solutions to their troubles. In addition, informational content educates your followers and showcases your expertise effectively.
Now you must be thinking about how you can post informative content on Instagram. A simple approach is to analyze what to post on Instagram according to your niche, analyze what hashtags are most relevant, and identify when your audience images the most. This way, you’ll be able to share relevant informational and helpful content with your audience.
17. Collaborate With Influencers
It can help circulate the word about your brand. It’s a method to get your name in front of a targeted, engaged audience while discovering brand-new content opportunities and ideas.
Search for influencers who align with your brand aesthetics and value—collaborating with them to take your business promotion to the next level and gain new followers.
18. Share Useful Information With Your Audience
A brand that shares helpful information with its customers is always loved and appreciated more. The reason is that there is nothing more annoying than trying to find information about a product/service and being unable to find any. Sharing valuable and helpful content increases engagement and brand awareness.
In addition, there should be useful information about what you, as a brand or business, have to offer to any potential customer. On your Instagram profile, a potential customer should be able to make the final decision if purchasing your product, which can only be possible if they find accurate information.
19. Stay Consistent
Staying consistent helps you gain brand recognition, visibility, and popularity. The people who follow you expect regular updates, so staying consistent is a crucial Instagram growth hack.
Furthermore, staying consistent enables the algorithms of Instagram to show your posts on people’s feeds, reels, and stories more frequently.
Bottom Line
It has become more significant than ever for brands and businesses to showcase their products through Instagram. To do that efficiently, you can utilize the tried and tested Instagram growth hacks for businesses discussed in our article. As a result, you’ll be able to increase your brand’s visibility and reach on the platform and also reach your target audience.
