Facebook isn’t dying, but it’s definitely evolving. In 2025, engagement rates are at record lows, leaving many brands frustrated as likes, shares, and comments continue to decline. But here’s what Facebook statistics tell: while engagement is shrinking, Facebook’s user base is still growing, Reels are dominating the feed, and Marketplace shopping is booming.
That means there’s still a massive opportunity for businesses if you know where to focus. These 27 Facebook statistics reveal exactly where attention is shifting this year, from video-first strategies to private messaging trends.
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Let’s dive in and explore what these figures mean for your Facebook marketing game plan. We’ll break down the stats and show how SocialBu makes acting on them effortless.
27 Facebook Statistics for 2025
In 2025, engagement rates may be at record lows, leaving brands baffled, but statistics tell a different story: Facebook’s audience is growing, Reels rule the feed, and Marketplace is thriving.
That combination makes the platform both crowded and full of opportunity. The trick is knowing where to look. These 27 Facebook statistics reveal exactly where attention is shifting this year, from video‑first content to private messaging and community‑driven commerce.
Quick Snapshot (2025)
- 3 billion + monthly active users, still the world’s biggest social network
- Engagement down, but Reels and Marketplace booming
- Gen X and Millennials dominate purchasing power
- Visual and video posts outperform links by far
- Facebook = community + commerce hub
Facebook Audience and Demographics Statistics
Facebook’s audience remains incredibly diverse, but Facebook demographics by age and gender show a platform that’s maturing while retaining broad appeal.
These stats underscore the need for nuanced targeting to avoid wasting ad spend on mismatched segments.
1. Gen X Represents Facebook’s Largest Audience
Contrary to the youth-centric narrative, Gen X (ages 45-60) is now edging out millennials as Facebook’s most significant cohort in 2025, comprising approximately 20% of users in the US.
This group prioritizes meaningful connections and community building, so if your content skews too trendy, you’re overlooking a highly loyal base with strong purchasing power.
2. For Millennials, Gen X, and Boomers, Facebook Stands Out as the Go-To Place for Customer Care
If your brand isn’t using it as a service channel, you risk losing customers to competitors who do.
Millennials, Gen X, and Baby Boomers consistently choose Facebook for customer service through Messenger, Groups, and Events. Brands that neglect these service channels hand dissatisfied customers directly to competitors who prioritize responsive support.
3. Mothers in the US Spend 2.3x the Time on Facebook Than They Do on TikTok
According to recent Comscore data via eMarketer, US moms log 35+ minutes daily on Facebook, drawn to Groups for parenting advice and family sharing.
This social media usage trend on Facebook highlights the platform’s edge in niche communities—tailor family-focused campaigns here to capture this engaged, high-intent demographic.
Use SocialBu to schedule posts during peak times when moms are most active, ensuring your parenting tips, product promotions, or community updates reach them when they’re most engaged.
4. Facebook Demographics Show a Male Majority
Men now represent 56.8% of Facebook users worldwide, particularly in the 25‑34 range. Adjust creative focus toward tech, finance, or sports themes while maintaining inclusive messaging.
These demographic shifts confirm Facebook’s multi‑generational power—the clever approach: layer age and gender insights to sharpen relevance and strengthen algorithmic reach.
Check out: Facebook User Statistics
The large volume of Facebook users in 2025 solidifies its position as the king of social media. Still, these statistics also reveal where growth is accelerating and how to tap into it for Facebook growth statistics.
5. 3.35 Billion People Use Facebook’s Family of Apps Daily
Meta reports that 3.35 billion people use its apps, Facebook, Instagram, and Messenger, every single day.
That means your brand has the opportunity to connect with billions of potential customers daily on Facebook. The real challenge is staying ahead of the platform’s algorithm to maximize your organic reach and get seen by the right audience.
6. 90% of Social Media Consumers Have a Facebook Profile
Even though new social media platforms seem to appear every year, Facebook continues to hold its place as a cornerstone of the average consumer’s online experience. It isn’t just another platform; it’s where people go to connect with friends, follow brands, join communities, and stay informed.
Facebook remains the most popular social media network among consumers across various age groups.
7. Facebook is Still the Top Source of News
Despite competition from TikTok and X, Facebook maintains its position as users’ primary news source. Additionally, 74% of product discoveries happen on Facebook, trailing Instagram by just one percentage point—highlighting a massive opportunity for brands ready to capitalize.
8. Facebook is the Second Most Popular Platform for Product Discovery
Given the boom of ads across Meta’s suite of apps, this makes perfect sense. Recent Facebook statistics underscore Meta’s strong position in social commerce. Data indicates that Facebook (60%) is a highly popular platform for product discovery, closely followed by Instagram (61%).
This trend is a logical consequence of the significant growth in advertisements across Meta’s various applications.
9. Brand Content Sees Daily Engagement From Facebook Users
What makes Facebook desirable for brands is that its daily users engage with brand content on the platform. Moreover, users view it as a platform to reach out to customer support or ask questions.
Facebook is more than a social platform for brands to connect on a deeper level; it helps to take user experiences to the next level.
10. Facebook Is Projected to Convert 38.5% of US Users to Buyers This Year
Facebook is the digital hub for converting users into potential customers. According to a recent report, US adults were more likely to make direct purchases on Facebook.
Facebook still has its own social commerce powerhouse in the form of Facebook Marketplace. However, Facebook trails TikTok (45.5%) and is slightly ahead of Instagram (37.3%).
11. 40% of Facebook Users Shop Regularly on Facebook Marketplace
Capital One data reveals 1.2 billion monthly Marketplace shoppers—a B2C goldmine. With 22% of B2B marketers reporting top ROI from Marketplace, even traditional businesses should test low-barrier listings for quick wins.
Facebook Usage Statistics
Facebook usage trends 2025 show steady habits amid platform evolution. Users are logging in reliably, but time allocation favors video and mobile.
12. Facebook Hit 3.065 Billion Monthly Active Users in 2024
Facebook’s continued growth to 3.065 billion monthly active users confirms its status as the world’s largest social platform. For brands, this audience represents unparalleled potential for visibility and reach—if you can cut through the noise.
13. Facebook Sees 30 minutes of Daily Screen Time From Americans
American users spend approximately 30.8 minutes on Facebook daily, a figure lower than that of platforms such as TikTok, Instagram, and X. This indicates that while Facebook maintains a high level of overall usage, its daily engagement is less compared to other social networks.
Facebook Engagement Statistics
Although Facebook’s engagement rates are generally low, visual content stands out as a key factor in achieving higher engagement and breakthrough results, indicating a need for more strategic content approaches.
14. The Average Engagement Rate on Facebook is 0.063%
A study reveals that brands experience a median engagement rate of just 0.015% on Facebook across all industries. This makes Facebook one of the least engaging social media platforms, closely matching X in performance.
However, this doesn’t mean Facebook isn’t worth using. With its massive audience size, even a small engagement rate can translate into significant reach and impact.
15. Albums and Photo Posts Have the Highest Engagement
Visual content continues to dominate on Facebook, with album posts earning nearly 0.15% engagement, making them the top performers. Video posts follow closely with an average engagement rate of 0.12%, while status updates also hold their ground at 0.11%. In contrast, link posts struggle the most, generating an average of just 0.04% engagement.
Maximize the lifespan of your best-performing albums with SocialBu’s post recycling feature, which automatically re-shares your top content to maintain consistent engagement without extra work.
16. Frequent Posting Doesn’t Result in Higher Engagement
Quality often outweighs quantity when it comes to Facebook performance. Influencers, for instance, post only about four times per week yet consistently earn some of the platform’s highest engagement rates.
Similarly, higher education institutions post more frequently, often six or more times weekly, but see comparable results.
Facebook Advertising and Marketing Statistics
Is Facebook marketing still worth it? Are you getting the most out of your Facebook advertising strategy?
Let’s examine the Facebook ad statistics to understand the impact of advertising on the platform.
17. Facebook Ads See an Average Click-Through Rate (CTR) of 2.53%
A study reveals that lead generation ads on Facebook yield an average click-through rate (CTR) of 2.53% across various industries. However, performance varies by niche — industries like arts & entertainment and real estate typically see some of the highest CTRs.
When it comes to traffic-focused ads, Facebook’s numbers are a bit lower, averaging 1.57% CTR across all sectors. Even so, categories like arts & entertainment and travel consistently perform above the 2% mark, making them standout performers for driving clicks.
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18. Advertising for Traffic Campaigns on Facebook Costs $0.77 per Click
Additionally, the study noted that the average cost per click (CPC) for traffic ads across all major industries is $0.77. The average cost per click is $1.88 for lead gen ads, also down slightly from $1.92 last year.
However, costs can be significantly higher in specific industries or for particular campaign advertisements.
19. Facebook Drives an 8.25% Conversion Rate on Average
On average, the conversion rate for your Facebook ad is about 8.78%. This highlights Facebook’s potential not only for generating traffic but also for driving real business results, like sales, sign-ups, and inquiries.
20. Facebook Is Among the Top Three ROI Drivers for Marketers
Marketers consistently list Facebook as one of the top three channels delivering the highest return on investment. Its combination of advanced targeting options, massive audience reach, and measurable results makes it a key player in most advertising strategies.
Facebook Influencer Statistics
Influencer marketing on Facebook still matters, but brands should manage expectations. It’s a platform better suited for driving clicks and conversions than sparking viral interaction.
21. Facebook Influencer Engagement Rates Are Relatively Low Compared to Other Networks
While Facebook still has one of the largest user bases, its influencer engagement rates remain lower than those of platforms like TikTok and Instagram. This means influencers may see fewer likes, comments, and shares, even if their content reaches a broad audience.
22. Facebook Micro and Nano Influencers Generate Impressive ROI
Smaller creators on Facebook, especially nano- and micro-influencers, often deliver the best returns for brands. Their tight communities and higher trust levels can lead to better click-through rates, stronger engagement, and more cost-effective campaigns compared to larger influencers.
23. Facebook influencer content generated $63.1 billion in Earned Media Value in 2024
Influencer campaigns on Facebook continue to deliver strong results for brands, helping drive awareness, traffic, and conversions. Many businesses use Facebook influencers as part of a multi-channel strategy to amplify messaging and reach audiences that are difficult to engage through traditional a
ds alone.
24. The U.S., India, and Latin America Show the Highest Levels of Facebook Influencer Engagement
When it comes to influencer engagement on Facebook, the highest levels are consistently seen in the U.S., India, and Latin America. These regions have some of the largest and most active Facebook user bases.
For brands targeting these markets, partnering with local influencers can be a powerful way to build trust, drive brand awareness, and connect with audiences in a culturally relevant way.
Facebook Feature Stats (Reels, Stories, Messenger)
Beyond the core News Feed, Facebook’s built-in features like Reels, Stories, and Messenger are shaping how people interact with the platform in 2025. Let’s go through these stats.
25. More Than 500 Million People Still Use Stories Every Day
Stories remain a key feature on Facebook, with more than half a billion people engaging with them every single day. This shows that short, disappearing content remains a vital part of the platform’s ecosystem and is an effective tool for brands to share timely updates, behind-the-scenes content, and limited-time offers.
26. Facebook Messenger Has 194 Million Users in the US
Messenger remains one of the most popular messaging apps in the U.S., with 194 million users. For brands, this highlights the importance of utilizing Messenger for customer service, automated chatbots, and personalized outreach to enhance response times and foster stronger customer relationships.
27. Users Reshare 3.5 Billion Reels Daily Across Facebook and Instagram
Reels have become a major driver of engagement across Meta’s platforms, with users resharing a staggering 3.5 billion Reels every day. This makes Reels an essential content format for brands looking to tap into viral trends, expand reach, and stay relevant in Facebook’s algorithm.
How SocialBu Transforms Your Facebook Marketing Based on These Stats?
SocialBu is more than just a scheduler; it’s a complete social media management solution that helps brands turn raw data into measurable results.
Whether you’re a small business owner, a marketing team, or an agency, SocialBu provides the tools you need to stay consistent, data-driven, and ahead of the competition.
Here’s how SocialBu aligns perfectly with today’s key Facebook marketing trends:
- Post at Peak Times: Smart scheduling pinpoints your audience’s most active hours.
- Collaborate Easily: Built‑in collaboration keeps campaigns aligned and approvals smooth.
- Master Visual Content: AI‑powered copy tools + analytics refine your creative performance.
- Automate Success: Auto‑recycle winning posts, respond swiftly via integrated inbox, and track ROI in one place.
Wrap-up
Facebook in 2025 is a paradox: it has a massive reach but record-low engagement, and endless opportunities but more competition than ever. The brands that win aren’t the ones posting randomly; they’re the ones using data, timing, and automation to stay ahead.
These stats prove that Facebook remains a goldmine, but only if you play smart: recycle top-performing posts, tap into Reels and Stories, and consistently keep your audience engaged. Doing this manually is exhausting, and that’s where SocialBu changes the game.
With SocialBu, you can schedule weeks of posts in minutes, automatically recycle your best content, analyze performance, and collaborate with your team without missing a beat.
Start growing, try SocialBu free today, and turn Facebook’s 2025 challenges into your competitive edge.
FAQs: Facebook Statistics
What are the latest Facebook statistics in 2025?
As of 2025, Facebook has over 2.11 billion daily active users, a substantial number that underscores its enduring relevance in people’s daily lives.
How many people use Facebook daily?
The largest demographic on Facebook is the 25-34 age group, comprising approximately 31.1% of its user base. While younger users (18-24) are a significant part of the audience, Facebook’s strength lies in its strong appeal to Millennials and Gen X.
What age group uses Facebook the most in 2025?
Facebook advertising remains highly effective due to its massive user base and advanced targeting capabilities. It is particularly cost-effective for small businesses and is considered a top-performing ad platform by many marketers.
How effective is Facebook advertising in 2025?
Overall, Facebook’s global usage has not declined; it continues to grow steadily. It has added over 70 million monthly users since 2024. However, while overall usage is up, engagement rates for organic content have gradually declined.
Has Facebook usage increased or declined?
Overall, Facebook’s global usage has not declined; it continues to grow steadily. It has added over 70 million monthly users since 2024. However, while overall usage is up, engagement rates for organic content have gradually declined
What are the top countries using Facebook in 2025?
According to Facebook statistics, India leads the world in Facebook users with over 410 million, followed by the United States, Indonesia, and Brazil.
How much does Facebook advertising cost on average in 2025?
The average cost of Facebook advertising varies based on several factors, including target audience, ad quality, and competition.
- Average Cost-Per-Click (CPC): $0.94
- Average Cost Per Thousand Impressions (CPM): $12.07 – $14.00
- Average Cost Per Lead (CPL): $0.38 – $0.52 (industry average is higher, at $19.68)
Are Facebook Groups still popular among users?
While general engagement on the platform is a focus for Meta, Facebook Groups remain a very popular feature. They are a valuable tool for fostering community, brand loyalty, and direct engagement, and they continue to be a go-to for many users to find and interact with like-minded individuals.
