Social Media

Instagram vs Snapchat: Which is Best for Your Brand Strategy?

Snapchat vs Instagram has always been under debate as both collectively attract 687 million active users daily. The large audience of these platforms makes them great marketing platforms as they help your business grow. But if you are a small firm and do not have resources for spending on both platforms simultaneously, then which one …

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Later vs Tailwind: Which Tool is Best for Instagram Automation?

A visually pleasing and informative social media presence can be a game-changer these days, especially on Instagram. Instagram is a giant social media platform today, with over 2 billion monthly users. That is why having a great online presence on this huge platform is essential for the digital growth of businesses. However, social media marketing …

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Why Your Business Needs a Social Media Policy and What Should Be In It

Last year, a business was compelled to pay $6,200 to a former employee who wrote an offensive Facebook comment saying; extremely immoral words to another employee. In another incident, Cricket Tasmania in Australian dismissed one of its employee, who burst out openly about the lack of abortion facilities in the state, an action which caused …

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