Enhanced use of social media tools for seamless business communications has become more crucial than ever. Despite its benefits, social media security may pose several risks.
It can bring different cyber-attacks to your organization without proper security implementation.
According to the latest EY Global Information Security Survey, 59% of the companies had a massive “material of the major incident” last year. Therefore, you need several tools and tips to ease risks.
Read on to learn about the top five tips and tools to execute a safe search.
Also, get to know about the necessary steps to avoid social media security threats.
Tips to Enhance Social Media Security
Here’s a quick list of tips to help keep your social media accounts secure:
Secure your time with an SSL certificate
When it comes to social media, data protection and security is paramount. That’s why ensuring your web applications use a secure connection such as SSL (Secure Socket Layer) is essential.
An SSL Certificate is an encryption protocol that ensures secure communication between two systems. It protects your data from malicious actors and safeguard against unauthorized access.
Without an SSL Certificate, there is no guarantee that the site is authentic, and any information sent over can be intercepted.
To ensure that your website is protected with an SSL Certificate:
- Acquire one from a trusted Certificate Authority.
- Install it on your web server for it to be active.
If you’re unsure how to do this, you can hire an expert or contact your hosting provider for assistance. Moreover, if you are a beginner and have a tight budget, then the RapidSSL certificate, Thawte SSL123 Certificate, and Sectigo SSL certificate are the best choices to secure websites.
Use two-factor authentication for social media security
Two-Factor Authentication (2FA) adds an extra layer of security to verify your identity. Setting it up for your social media accounts is easy and can be done in a few simple steps.
- Go to the security settings page of the social media platform you wish to enable 2FA.
- Choose the Two-Factor Authentication option
- Follow the instructions to enable it.
- Provide a phone number or email address to receive the authentication codes.
- Set up the authentication code delivery method to either text messages, email notifications, or mobile apps.
Once you’ve enabled 2FA, each time you log in, you’ll need to enter your username and password. In addition, you will need to enter the code sent to your device or email address.
Use a secure password manager
Managing your passwords and ensuring they are secure can be challenging. The best password managers securely store all your passwords in one place. It allows you to access your passwords while maintaining a high level of security.
The best password managers also ensures your password is unique and challenging to guess. It is a great way to ensure that even if one of your accounts is compromised, the others will remain safe.
Be aware of phishing scams
It is essential to be aware of the tell-tale signs of phishing attempts so that you can protect yourself from malicious attacks. Be wary of:
- Any suspicious message or post.
- Misleading language and grammar.
- Red flags, such as links to suspicious websites.
- Sense of urgency or pressure in the message.
- Requests for personal information.
Don’t ignore these tactics and take your time in responding to any suspicious messages. Never give away personal information. This way, you can keep your social media accounts secure and reduce the risk of becoming a victim of an attack.
Build an effective social media policy
Is your business using social media to post the products you sell, such as personalized coffee mugs, computer software, or personalized training routines? Then, be prepared to implement a social media policy.
This policy safeguards you from various security breaches, such as legal trouble or lousy PR. Simply put, your social media policy must contain the following:
- Guidelines are related to confidentiality and copyright.
- Brand policies, which elaborate on how to discuss your company.
- Social media activities to avoid, such as Facebook quizzes, demand personal details.
- Rules and regulations related to personal social media use and confidentiality.
Train your employees on social media security practices
As customers tend to purchase from social media, you must train your employees on social media security issues. Training will allow employees to ask questions, engage, and understand the importance of following.
Social media training also provides your team to utilize social tools efficiently. The employees will feel confident using social media when they comprehend the best practices.
Establish a system of approvals for social posts
Only a few people should post on your social media accounts. It is one of the most crucial defensive tactics to hinder the number of people posting on your accounts.
You need to contemplate mindfully about who has posting ability and why. A well-known software can give your employees or contractors the competency to draft messages.
Then, after that, they can post everything with ease.
Execute a daily audit
The threats of social media security are nowadays transforming. The imposters come up with several brand-new strategies, and new viruses & swindles can loom at any time.
Therefore, arranging daily audits of your social media security measures will help keep you ahead of the imposters. You must review these:
Recent social media security menaces
You must maintain a top-notch relationship with your IT team. It keeps you informed of the social media security perils they must be vigilant of. Moreover, remember to watch out for big hacks and leading news perils, which is reported in mainstream news outlets.
Social network privacy settings
Social media organizations upgrade their privacy settings routinely, which can significantly influence your account. For example, a social network might upgrade its privacy settings to give you more control over how you can use your data.
5 Social media security tools
Social media can be a powerful tool for connecting with others but it can expose you to serious security risks if you don’t take the proper precautions. You must use the right tools to keep your business safe and secure.
Here are some of them:
1.SocialBu
To ensure that your business stays secure and protected online, SocialBu is the perfect tool to manage your social media and risks associated with it.
It is one of the best tools to mitigate social media security risks. This platform helps you monitor your social media accounts.
In addition, it provides actionable insights to help you address potential threats.
SocialBu helps you stay compliant with data protection regulations by identifying potential data breaches or misuse of information.
You can quickly access real-time alerts and monitor all your accounts in one place with its intuitive dashboard.
2.ZeroFOX
ZeroFOX is a social media security platform that helps organizations protect their brand, employees, and customers from malicious content and social engineering attacks.
It monitors malicious content, scans for suspicious accounts and activities, and alerts users to potential threats.
In addition, it offers advanced analytics to help organizations understand their social media environment, detect trends, and measure the impact of campaigns.
With ZeroFOX, you can have peace of mind knowing your social networks are secure.
3.BrandFort
BrandFort, is a comprehensive platform for monitoring, protecting, and managing your social media presence. This social media tool can help to shield your social media accounts from spam comments.
BrandFort can identify such comments in several languages and conceal them automatically. With its comprehensive features, BrandFort provides an easy-to-use solution for keeping your social media presence safe and secure.
4.Brandwatch
To help mitigate potential social media risks and vulnerabilities, Brandwatch offers an array of tools to help organizations safeguard their accounts.
Brandwatch’s solutions provide detailed insights into the conversations and actions that take place across different social platforms.
Through the platform, businesses can identify suspicious behavior, track accounts associated with malicious activity, monitor for potential data breaches, and detect unauthorized access attempts.
5.Social Safeguard
Social Safeguard masks all outgoing and incoming social media posts against the social media policy before distribution. It can help safeguard your company and employees from looming social media threats.
Moreover, it is also a top-notch compliance tool for companies in regulated industries.
Conclusion
Mentioned above are the top Social Media Security best tips, strategies, and tools to mitigate risks. One of the best ways to future-proof your company is taking adequate steps to plan and safeguard your brand against social media’s legal, security, financial, and operational risks.
