Lido Nation is a blockchain education and outreach initiative focused on Blockchain education marketing for everyday people. It helps both technical and non-technical persons understand blockchain. Most of its content focuses on the Cardano ecosystem, with additional coverage of Bitcoin and Ethereum.
Donbosco Otunga, the Marketing and Communications Lead in Nairobi, Kenya, manages Lido Nation’s social presence across LinkedIn, Facebook, and X. The team uses these platforms to share daily educational snippets, community updates, and ecosystem news.
But before adopting SocialBu, the work behind the scenes was harder than it needed to be. Posting consistently across multiple platforms, managing collaboration across team tiers, and tracking performance were eating up time and creating avoidable stress.
SocialBu became the system they used to stabilize the workflow. So the team could focus on teaching, community building, and outreach rather than wasting time on logistics.
Key Takeaway:
SocialBu helped Lido Nation:
- Save 20 hours per week
- Reduce approval time by 60%
- Build a repeatable content strategy
- Increase audience engagement and website traffic
SocialBu lets teams focus on what matters most: teaching, community building, and outreach.
Why Consistency Matters?
Blockchain is not a simple topic. If you teach it well, you usually repeat concepts, break ideas into small parts, and meet learners where they are.
Lido Nation’s approach is to publish short, digestible posts regularly. So audiences can learn in small bites without feeling overwhelmed. That’s the main focus of their Blockchain education marketing: clarity, consistency, and community trust.
That style works, but only if publishing is consistent. And consistency is difficult when you’re managing:
- Multiple platforms
- A multi-step workflow (drafting, translating, approving),
- And the need to monitor engagement tracking and outcomes, like clicks.
Without a structured system, posts were often delayed, creating gaps in learning and trust.
Challenge 1: Disorganized Team Collaboration
Lido Nation’s content workflow isn’t a solo process. It runs in three tiers:
- Content creators draft and schedule posts
- Translators localize content for different audiences
- Approvers review and finalize posts before they go live
In Blockchain education marketing, slow approvals can mean missed posting slots and a weaker audience interest. Before SocialBu, coordination relied heavily on scattered tools and manual tracking. That meant:
- More back-and-forth for reviews
- Unclear ownership of next steps
- Slower approvals
- And a higher risk of missing good posting windows.
For an education-first brand, delays matter. If content is late or inconsistent, audiences lose interest. And we all know that trust is harder to build.
The SocialBu Solution
SocialBu helped Lido Nation centralize its workflow so they can focus on team collaboration in one place. Instead of switching between platforms and external documents, they used SocialBu to support a structured internal flow:
- Creators prepare content
- Translators adapt it
- Approvers sign off
- And posts move forward with fewer hurdles.
The key operational benefit was making team collaboration feel orderly and visible. Combined with the content calendar, everyone can see what’s scheduled and what still needs review.
The Result
- Faster turnaround from draft to publish, with fewer coordination gaps.
- Clearer internal accountability across the three tiers.
- Reduced content approval time by 60%, from days to hours.
“SocialBu’s collaboration features turned our chaotic process into a well-oiled machine.” — Donbosco Otunga, Marketing & Communications Lead
Challenge 2: Posting Daily Across Platforms Was Exhausting
Publishing educational content consistently across LinkedIn, Facebook, and X is time-intensive, especially when you’re doing it manually.
Donbosco described a familiar pattern: manual posting creates fatigue, procrastination, and constant reminders. Even a short text post can take 10-20 minutes when you include drafting, formatting, and platform switching.
If you do several posts a day, that time stacks quickly. And when you’re also managing broader marketing initiatives, community support, and outreach work, daily manual publishing becomes unsustainable.
The SocialBu Solution
SocialBu gave Lido Nation a practical way to batch and plan ahead using social media scheduling and the content calendar.
Instead of thinking about posting every day, Donbosco could move to a “plan once, publish consistently” approach:
- Schedule a full month of content in one concentrated session
- Reuse educational content intelligently by turning one article into multiple short social snippets
- Schedule a combination of recurring evergreen posts and non-repetitive weekly content.
One operational detail that matters here:
Donbosco specifically described being able to dedicate about 5 hours on a Sunday to schedule a month’s worth of content. That shift removes the daily “publishing fatigue” and frees up attention for higher-value work.
The Result
- Scheduling and posting became reliable on time.
- Manual platform switching dropped sharply.
- Donbosco estimates the team now saves about 20 hours per week, reallocating that time into strategy, creativity, and community engagement.
- Achieved 100% on-time posting since adopting SocialBu.
“The content calendar lets me see the big picture and schedule smarter, freeing me to focus on strategy.” — Donbosco Otunga.
Challenge 3: Strategy Felt Like Guesswork
Beyond publishing, Lido Nation needed a clearer view of performance. They wanted engagement and performance tracking and KPI visibility; things like clicks and redirects without manually piecing together performance across platforms.
Donbosco noted that LinkedIn metrics were clearer inside SocialBu, while Facebook and X sometimes required additional manual checking via links.
They also used their own analytics tooling to cross-check results. The core issue wasn’t that metrics didn’t exist. It was that visibility wasn’t unified, which made decisions slower and less confident.
The SocialBu Solution
SocialBu’s social media analytics helped them monitor performance more consistently, especially on LinkedIn. Even when some platforms required supplementary checks, SocialBu still made the workflow easier by:
- Consolidating publishing and review in one place
- Providing clearer visibility into what posts went out and when
- Supporting faster iteration (identify what performs, then repeat what works)
This matters for an education brand. If you can quickly see which formats drive interaction, like questions, polls, explainers, and short snippets, you can make smarter decisions. Over time, that helps you build a repeatable content system instead of guessing.
The Result
- Better clarity on what content resonates.
- Faster feedback loops for improving the content mix.
- Increased audience engagement by 35% in 18 months.
- Boosted website redirects by 25% in Q3 2024 through targeted content.
“SocialBu’s analytics helped us crack the code on what our audience loves.” — Donbosco Otunga.
Why SocialBu Worked for Lido Nation?
Lido Nation did not choose SocialBu randomly. They were looking for a tool that supports Blockchain education marketing without adding complexity, and used a research-based approach.
They shortlisted tools, tested free trials, and evaluated what suited their needs. Their decision leaned on practical constraints:
- Simplicity (avoid steep learning curves and unnecessary features),
- Pricing aligned with team size and needs,
- Platform support without forcing essential features into expensive tiers.
Simplify Your Education Marketing With SocialBu
Schedule a month of posts in one session, collaborate with approvals, and track performance, without switching platforms all day.
