13 Best Twitter Accounts to Follow for Marketing in 2024

Twitter (X) is one of the world’s most prominent social media handles and the fifth-most visited website. It’s a source of information, and you can find hundreds of accounts and gurus sharing content about your interests. You can follow them and learn from their content. But finding the right one that shares exactly what you want to learn or stay updated is a bit difficult. We have got you covered in one area.

If you want to learn about the vast marketing field and maximize your marketing efforts, then stop by, as this blog post is your solution. For your ease, we’ve curated a list of the 13 best Twitter accounts to follow for marketing insights in 2024.

These industry leaders and experts will inform you about the latest trends and provide actionable tips to elevate your marketing game.

Let’s dive in and explore these must-follow Twitter accounts!

Why Follow Marketing Experts on Twitter?

With over 500 million users, Twitter will be a powerful platform for marketers in 2024. By following the best Twitter accounts, you can access a wealth of benefits that can propel your marketing efforts forward.

Here’s why you must consider following these marketing experts:

Stay on Top of Trends: The marketing world is constantly evolving. Following industry leaders on Twitter ensures you receive real-time updates on the latest trends and news. This allows you to adapt your strategies quickly and stay ahead of the competition.

Gain Valuable Insights: Marketing experts share their knowledge and insights on Twitter. You’ll find threads packed with actionable tips, analysis, and expert opinions on everything from social media marketing to content strategy.

Connect and Network: Twitter fosters a vast marketing community. By following these experts, you can connect with like-minded individuals, participate in discussions, and build valuable relationships that benefit your career.

Discover New Tools: Industry leaders are often early adopters of new marketing tools and technologies. Following them on Twitter exposes you to the latest marketing tools and platforms to streamline your workflows and enhance your marketing campaigns.

Learn from Success Stories: Top marketers share Twitter case studies and success stories. Following them gives you valuable insights into what actually does work in the real world. This allows you to learn from their experiences and implement winning strategies in your own campaigns.

In short, following the best Twitter accounts in marketing gives you a direct line to valuable resources, industry thought leaders and a supportive community. This lets you stay informed, connected, and inspired to take your marketing to the next level.

The 13 Best Twitter Accounts to Follow in 2024

Are you feeling lost in the sea of marketing Twitter accounts? We’ve got you covered. To make it easier to find the perfect follow for you, we’ve enlisted some must-follow marketing gurus on Twitter who are known for their insightful tips and marketing strategies.

1. Jack Appleby (@jappleby)

Jack Appleby (@jappleby) is a famous marketing strategist known for his insightful takes on social media trends and brand storytelling. With a background in digital marketing, Jack shares valuable content on how to leverage social media platforms for brand growth, engaging audiences, and creating impactful marketing campaigns.

His tweets offer practical advice, industry updates, and case studies. Follow him for insightful breakdowns of successful social media campaigns and learn how to replicate their strategies for your own brand.

2. Amanda Natividad (@amandanat)

Amanda Natividad is a marketing expert known for her insightful tweets on content strategy and growth marketing. As the VP of Marketing at SparkToro, she shares practical tips and industry trends that help marketers stay ahead of the curve. She has also led content marketing programs for famous brands. Amanda’s approachable style and valuable advice make her a must-follow on Twitter and her blog to learn about content marketing and audience research.

3. Katelyn Bourgoin (@KateBour)

Katelyn is a successful entrepreneur and marketing strategist with a deep understanding of buyer psychology. She shares actionable insights on understanding customer psychology, boosting conversion rates, and crafting effective marketing strategies. Her tweets are a goldmine for marketers looking to deepen their knowledge and apply practical tactics to grow their businesses. Follow her for invaluable tips and industry wisdom.

4. Gary Vaynerchuk (@garyvee)

Gary Vaynerchuk, known as GaryVee, is a serial entrepreneur, marketer, and CEO of VaynerMedia. He’s a thought leader in digital marketing, famous for his no-nonsense advice and motivational content. Gary shares insights on social media strategy, personal branding, and business growth.

His tweets go viral because of his innovative ideas and valuable insights. His Twitter feed is a must-follow if you’re looking for daily inspiration, learning, and boosting your marketing skills.

5. Seth Godin (@ThisIsSethsBlog)

Seth Godin (@ThisIsSethsBlog) is a marketing legend known for his insights on ideas, tribes, and the future of marketing. He’s the author of best-selling marketing books and a blogger, offering thought-provoking ideas on how to stand out in a crowded marketplace. Moreover, he also offers courses on Udemy, runs a blog on Medium, and hosts a podcast, Akimbo. Follow him for daily inspiration, tips on building a loyal audience, and strategies for creating marketing and advertising strategies that matter.

6. Kim Garst (@kimgarst)

Kim Garst is a well-known marketing expert who is knowledgeable about social media strategy. She shares valuable insights on content marketing, branding, and entrepreneurship. Her tweets are packed with practical tips and actionable advice. He is the co-founder of a consulting firm (Boom Social) that shares valuable and latest social media marketing strategies and curated content from her blog.

7. Amy Porterfield (@AmyPorterfield)

Amy Porterfield, known for her expertise in online marketing, offers valuable insights and strategies to help businesses thrive in the digital world and grow their audience. With her engaging podcast (Online Marketing Made Easy) and online marketing courses, she empowers entrepreneurs to master social media marketing, email list building, and course creation. Amy’s authentic approach and actionable advice make her Twitter account a must-follow for anyone looking to boost their marketing skills and grow their business online.

8. Joe Pulizzi (@JoePulizzi)

Joe Pulizzi is known as the “Godfather of Content Marketing.” He is the founder of Content Marketing Institute and Content Marketing World. He shares valuable insights on marketing strategies and content creation and has helped many big brands to grow online.

With years of experience, he guides businesses on how to create engaging content that drives results. His tweets are filled with practical tips, book recommendations, industry trends, content marketing predictions, and personal experiences to help marketers navigate the ever-changing digital landscape. Follow @JoePulizzi to understand content marketing on social media and more.

9. Rand Fishkin (@randfish)

Rand Fishkin, known as @randfish on Twitter, is a well-known figure in the marketing world. As the co-founder of Moz, he shares valuable insights and strategies on digital marketing, social media, content marketing, and SEO for businesses and startups.

With all this expertise, Rand’s tweets offer practical advice and industry trends to help businesses thrive online. Follow him for actionable tips and thought-provoking discussions on marketing in this digital age.

10. Jay Baer (@jaybaer)

Jay Baer, a renowned marketing strategist, is the founder of Convince & Convert. He is the most-known individual in digital marketing work and the most retweeted person on Twitter. Baer is a sought-after speaker, author of several bestselling books on marketing, including “Hug Your Haters,” and advisor to the United Nations, Caterpillar, and Nike.

Through his Twitter account (@jaybaer), he shares valuable insights and practical tips for marketers on how to gain more customers and retain them to grow.

11. Neil Patel (@neilpatel)

Who does not know Neil Patel when it comes to marketing and SEO? He is an internationally recognized conversion optimization expert who is being followed by millions due to his actionable advice and data-driven marketing strategies.

He focuses on SEO, content marketing, and social media advertising, offering insights to help businesses of all sizes attract more traffic, generate leads, and achieve online success. Follow him for practical tips and in-depth guides on optimizing your digital marketing efforts, learn how to grow your audience, and be an expert in social media marketing.

12. Jeff Bullas (@jeffbullas)

According to Forbes, and Entrepreneur Jeff Bullas is one of the top names in digital marketing. He shares valuable insights, tips, and trends in digital marketing, social media, and content strategy. This social media guru is a must-follow if you’re a brand or business looking to grow and optimize your brand on social media using digital marketing and content strategy techniques. His practical advice and engaging content have earned him a massive following. He is an international speaker and the author of the book ‘Blogging the Smart Way.’

13. Ann Handley (@MarketingProfs)

Twitter account for marketing

Ann Handley, known as @MarketingProfs on Twitter, is a marketing expert with a knack for simplifying complex concepts. As the Chief Content Officer of MarketingProfs, she shares valuable insights and practical tips to help marketers excel in their strategies. With her engaging writing style and wealth of experience, Ann is a must-follow if you want to stay ahead in the ever-changing marketing world.

Following these experts gives you a well-rounded perspective on marketing and the digital world. However, remember, this is just a starting point.

Explore the Twitter profiles we mentioned and use them to discover even more marketing thought leaders to add to your follow list.

Pro Tips for Engaging with Marketing Experts on Twitter

Following the best Twitter accounts is just the first step. To maximize the benefits, here are some pro tips for actively engaging with these marketing experts:

Ask Thoughtful Questions: Craft insightful questions about their tweets or areas of expertise. This will spark conversation and show your genuine interest in learning.

Join the Discussion: Industry leaders often spark discussions with their tweets. Share your own perspective, offer relevant examples, and participate in the conversation. This helps you build relationships and establish yourself within the marketing community.

Retweet Valuable Content: Share insightful tweets from the best Twitter accounts you follow with your network. Include a brief comment highlighting why you found it valuable. This positions you as a source of curated marketing knowledge and expands your reach.

Following these tips can transform your passive following into active engagement. This allows you to learn directly from the experts, connect with like-minded individuals, and position yourself as a thought leader within the marketing community on Twitter.

Wrap Up

Here you go with the list of the top 13 best Twitter accounts to follow for marketing and keep yourself informed about the industry trends. From social media gurus to content marketing experts, these marketing gurus will equip you with the tools and strategies you need to thrive in your marketing strategies.

However, remember that the best Twitter accounts foster two-way conversations. So, dive in, explore these profiles, follow them, engage with them, ask questions, share your ideas, and watch your marketing knowledge grow.

Ready to take your Twitter presence to the next level and elevate your marketing efforts? Use SocialBu – an all-in-one social media management tool. With it, you can schedule your tweets to be published at optimal times, track your performance, and engage with your audience from a single platform. Ready to get started? Sign up for a free trial today!


Who is the Most Popular Twitter User?

As of May 2024, Elon Musk (@elonmusk) is the most popular Twitter user, with over 180 million followers.

Which Type of Twitter Account is Best?

There’s no single “best” type of account. It depends on your interests and which accounts you want to follow. This blog highlights marketing experts, but you can find amazing content creators in various fields. Follow people who align with your interests and can provide valuable insights.

Who is the Most Followed Woman on Twitter?

Currently, Rihanna holds the title of the most-followed woman celebrity on Twitter, with over 108.2 million followers.

Who is Interesting to Follow on Twitter?

This depends on your interests. This blog post focuses on marketing experts, but Twitter offers many informative and entertaining accounts. Explore different areas and follow people who create enjoyable content, spark conversations, and inspire you.

Rabiaa Nawaz
Rabiaa Nawaz
Rabiaa creates engaging and informative content at SocialBu that simplifies complex marketing strategies for businesses of all sizes. Rabiaa's dedication to clear communication and strategic content creation makes her a valuable asset to the SocialBu team.

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