Twitter has become a platform for gaining industry insights, networking, and following fresh trends. Following just the right accounts can give you some serious advantages, lifting your marketing strategies to new heights.
In this blog post, we’ve highlighted 15 Twitter accounts to follow in 2025 if you want to stay updated and ahead of the game. These marketing professionals let you in on valuable insights, actionable tips, and discussions to guide you through complexities in the digital age.
Now, let’s start!
Social Media Marketing Twitter Accounts to Follow
Staying on top of things requires following industry experts who can provide valuable insights and actionable advice. Here are three accounts you should follow on Twitter in 2025.
Mari Smith (@MariSmith)
Often referred to as the “Queen of Facebook,” Mari Smith is one of the leading voices in social media marketing. She knows many insider tricks on Facebook and Instagram and is an expert at breaking complex concepts into understandable chunks. She’s just the expert every marketer wants.
Why follow her in 2025?
- Keep up with the latest platform updates. Mari is always aware of every new feature or algorithmic change.
- Get some practical social media campaign ideas. She provides actionable tips and ways to increase engagement and drive conversions.
- Get insights into the future of social media: Mari is always on the edge and can provide great insight into what’s next.
Matt Navarra (@MattNavarra)
Matt Navarra is a social media consultant who tries to keep his followers informed about everything happening around them. Whether you’re launching a new feature, updating your platform, or checking out a viral marketing campaign, he gets to it.
Why follow him in 2025?
- Keep up with breaking news and events in the industry: Matt’s a great source on social media.
- Follow the emergence of new social media platforms: He’s always the first to know when some new platform pops up and how to use it for marketing.
- Get insight into the future of social media: Matt is a futurist who will provide insight into what’s next to prepare you well in advance.
Rachel Pedersen (@TheMrsPedersen)
Rachel Pedersen is an organic social media strategist, community builder, and expert in growing a following, increasing engagement, and driving conversions on social media without spending a single dollar on advertising.
Why Follow her in 2025?
- Learn to create engaging content: Rachel shares how to create content that will resonate with your audience and drive results.
- Build a strong online community: She offers strategies for building a following and developing meaningful relationships with your audience.
- Become a short-form video ninja: Rachel’s a master at crafting fun, engaging short-form video content for TikTok and Instagram Reels.
Web/Content Marketing and SEO Twitter Accounts to Follow
Content marketing and SEO are still two of the most integral parts of any digital marketing strategy. These accounts will help you stay ahead of the curve and create quality content that drives traffic and conversions.
Rand Fishkin (@randfish)
Rand Fishkin is famous for search engine optimization and is generally considered one of Moz’s founders. He is usually known for his vast writings in blogs, webinars, and podcasts, covering a wide range of subjects in search engine optimization.
Why follow him in 2025?
- Catch the latest SEO trends: Rand’s always quick to learn new news and insights.
- Learn to create high-quality content: In addition to teaching you how to create high-quality content, he provides actionable tips about content strategy, keywords, and optimization.
- Technical SEO: Get expert-level advice from Rand, a genius in this area.
MarketingProfs (@MProfsWire)
MarketingProfs is the ultimate resource for marketers at every stage. It provides articles, webinars, and podcasts on content marketing, SEO, email marketing, and social media.
Why follow them in 2025?
- Gain access to a library of marketing knowledge: MarketingProfs covers the entire marketing lifecycle.
- Keep current with industry trends: They highlight the newest trends and best practices in marketing.
- Get valuable insights from industry practitioners: MarketingProfs curates content from industry expert practitioners.
Neil Patel (@neilpatel)
Digital marketing expert Neil Patel has started countless online enterprises. He specializes in SEO, content marketing, and conversion optimization. Let him be the one to tell you how to use AI to boost your marketing in 2025.
Why follow him in 2025?
- SEO and Driving Traffic to Your Website: Neil is a genius with SEO and ranking big businesses with the right leads.
- Increase conversion rates: He advises generating landing pages and sales funnels with excellent conversions.
- Patience + AI: Neil is constantly exploring new ways to use AI to improve marketing results.
Digital Marketing and Growth Strategy Twitter Accounts to Follow
Digital marketing is an ever-changing space, and staying ahead of the latest trends and updates is vital for businesses at all scales. These accounts give insight into growth marketing, e-commerce, and digital transformation.
Hana Abaza (@HanaAbaza)
As the VP of Marketing at Shopify, e-commerce is Hana‘s jam. She’s shared insider knowledge on everything from branding and driving sales to locking down customer loyalty.
Why follow her in 2025?
- Learn from one of the pioneers in e-commerce: Anyone in the e-commerce arena can learn much from Hana at Shopify.
- Stay updated with the latest trends in e-commerce: She has always been keen on developments and will point out just how you can gain a leg up on your competition.
- Build a successful online business: Hana shares practical tips on growing the online business.
Brian Solis (@briansolis)
Brian Solis is a world-renowned digital analyst and futurist who has studied the effects of disruptive technology on business and culture. He was recognized for leading insight into digital transformation, customer experiences, and social media.
Why follow him in 2025?
- Get a forward-thinking perspective on what’s next in marketing. He is always one step ahead, helping you prepare for it.
- Learn how to raise the bar on customer experiences: Building and creating a great customer experience would lead to more loyalty and advocacy.
- Stay ahead in digital trends: Brian continuously researches the new technologies and trends that will affect your business.
Seth Godin (@ThisIsSethsBlog)
Seth Godin is an icon in marketing. He has written many bestsellers on marketing, leadership, and innovation. His insights are timeless and help build a strong brand and connect with your audience at a deeper level.
Why follow him in 2025?
- Learn to think like a marketer: Seth does an excellent job challenging conventional ideas and opening the mind to creativity and innovation for marketers.
- Brand building: He further gives insights into how to be different from the crowd regarding a brand.
- Better Connect with the Audience: Seth shows ways to connect better with customers.
Andrew Chen (@andrewchen)
Andrew Chen is a general partner at Andreessen Horowitz and an expert in growth marketing. He has shared several insights on user acquisition, retention, and monetization.
Why follow him in 2025?
- Learn how to grow your user base: Andrew shares strategies for acquiring and retaining new users.
- Learn about the metrics that count: How to measure the success of your marketing efforts.
- Keep updated on the latest in growth marketing: Andrew is always into something in strategies or tactics.
Marketing Thought Leaders and Influencers’ Twitter Accounts to Follow
These are influential faces with unique insights to take you ahead of the rest.
Harvard Business Review (@HarvardBiz)
Harvard Business Review is among the most respected sources for thought leadership on almost any business topic, including marketing. They provide in-depth analysis, case studies, and expert opinions on businesses’ latest trends and challenges.
Why follow them in 2025?
- Get unlimited access to high-quality, evidence-based content: Rigorously reported, deeply researched, and deftly written articles from HBR.
- Learn from the leading business thinkers from around the globe: HBR covers many top academics and industry experts.
- Stay updated: HBR researches the latest, trending, and innovative business topics.
Gary Vaynerchuk (@garyvee)
Gary Vaynerchuk is a highly energetic entrepreneur and marketing guru. He is straightforward about investing in businesses and can observe upcoming trends.
Why follow him in 2025?
- Get inspired and motivated: Gary makes it contagious and keeps one moving.
- Learn to build personal brand power: Gary is an expert; he teaches personal branding.
- Follow new emerging trends in social media: Gary is always playing with new social media services.
Dharmesh Shah (@dharmesh)
Dharmesh Shah is the co-founder of HubSpot, the leading marketing software company. He is very vocal about inbound marketing and knows how to win and retain customers.
Why follow him in 2025?
- Learn how to execute inbound marketing strategies: Dharmesh shares some practical methods to gain, convert, and turn customers into people who think highly of a brand via this podcast.
- Keep up with the latest in marketing: Dharmesh is always trying something new in technology and marketing strategy.
- Get insight into the future of marketing: Dharmesh is a visionary thinker who will help you prepare for the future.
Ahrefs (@Ahrefs)
Ahrefs is a powerful SEO toolkit that can provide fantastic insights into performance. Its Twitter feed often contains tips, tutorials, and industry news.
Why follow them in 2025?
- Keep updated with the latest SEO trends: Ahrefs is always tuned into algorithm updates and best practices.
- Learn how to use Ahrefs to improve your SEO: They share tutorials and tips on how to get the most out of their toolset.
- Get data-driven insights into your competitors: Ahrefs tells you where the opportunities and threats in your market are.
Simone Giertz (@SimoneGiertz)
Simone Giertz is a genius inventor and YouTuber famous for her quirky, humorous approach to using technology. Although she is not a true marketer, her innovative twist on content creation and viewer engagement can influence marketers.
Why follow her in 2025?
- Get inspired to think creatively: Simone’s unconventional approach to problem-solving can spark new ideas.
- Learn how to build a strong personal brand. Simone has created a loyal following through her authenticity and engagement.
- Follow news on recent technologies: Simone constantly tries new technologies and shares her reflections.
How to Maximize Your Twitter Marketing?
Twitter is a powerful platform for marketers to connect with their target audience to create brand awareness and generate engagement. Other than following the best Twitter accounts, below are a few ways to make the most of Twitter.
Define Your Goals
- Establish clear goals: What exactly do you want to achieve from Twitter marketing? Building brand awareness, driving traffic to your website, generating leads, or managing customer service.
- Set measurable objectives: Proper SMART goals enable measurements of how much change one wants or wants to experience.
Optimize Your Profile
- Complete your profile: fill in all the relevant fields, including bio, location, and website link.
- Use a high-quality profile picture: It will make your profile look more appealing.
- Write a compelling bio: Your brand personality and value proposition should shine through.
Follow the Right People
- Follow industry leaders and influencers: Stay tuned for the latest trends and best practices.
- Keep targeting: Constantly follow the interactions that your target audience is having with your followers and customers-to-be.
- Follow brands and publications: Do it within your industry for news and events.
Quality Content Creation
- Share valuable content: Schedule and post original and curated content.
- Use format variety: Share text, images, videos, and links.
- Hashtag: Using proper and relevant hashtags will build up the visibility of your tweet.
- Tell stories: Stories are supposed to be told in a way that will keep your audience and make them remember.
Engage Your Audience
- Respond to comments and messages: You show your audience that their response is valued.
- Join industry discussions: Participate in Twitter chats and follow other marketers.
- Retweet and like people’s tweets: Do it to relate with other users.
- Create Twitter polls and surveys: To gather information from the audience and interact better with them.
Run Twitter Ads
- Target your audience: Twitter will help you reach the right people.
- Follow your performance: Follow the results your ad will generate through Twitter Analytics.
- Try different ad formats: Analyze which works best for your campaign.
Analyze Your Results
- Use Twitter Analytics: Monitor your key metrics, like impressions, clicks, and engagement rate.
- Track your ROI: Learn about the return on investment regarding your Twitter marketing.
- Adjust Your Strategy: Use data to determine the areas that need improvement and optimize your approach.
Keep Yourself Up-to-Date
- Follow Twitter updates: Know about new features and algorithm changes.
- Adapt to stay ahead: Be willing to experiment with new things.
Follow these tips, and you will realize Twitter is one of those tools to achieve your marketing goals. Be real in your approach, engage with your audience, and make it consistent.
Final Words
You have the inside scoop on the best Twitter accounts to follow and the best strategies to boost your marketing. The digital world moves fast, but Twitter is a powerful tool for staying ahead.
Follow these tips, connect with your audience, and watch your brand grow!
But if you are feeling overwhelmed, you can always count on SocialBu. This tool helps you schedule posts, track results, and simplify your Twitter strategy. Try these tips and see how SocialBu can make it even easier.
FAQs
Who is the Most Popular Twitter User?
Elon Musk (@elonmusk) is the most popular Twitter user, with over 209.9 million followers.
Which Type of Twitter Account is Best?
There’s no single “best” type of account. It depends on your interests and which accounts you want to follow. This blog highlights marketing experts, but you can find amazing content creators in various fields. Follow people who align with your interests and can provide valuable insights.
Who is the Most Followed Woman on Twitter?
Currently, Rihanna holds the title of the most-followed woman celebrity on Twitter, with over 108.2 million followers.
Who is Interesting to Follow on Twitter?
This depends on your interests. This blog post focuses on marketing experts, but Twitter offers many informative and entertaining accounts. Explore different areas and follow people who create enjoyable content, spark conversations, and inspire you.
