Iqra Rai

As a senior content marketer and strategist for SocialBu, I believe that content should engage readers and elicit a positive emotional response. As a skilled conversationalist, I help SocialBu leverage marketing strategies to drive growth, increase conversions, and improve overall ROI.

Digital Adoption and SEO: A Dynamic Duo

Adapting to new technologies is key to businesses’ success in the digital age. Now, consumers rely mostly on their mobile devices and online connections for information, communication, and transactions. The problem is many organizations are discovering that this isn’t as simple as it seems. Unfortunately, 70% of digital transformation initiatives fail due to the many …

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How to Hire The Right Influencer Marketing Expert to Boost Your SaaS Business

Influencer marketing has become a powerful tool in the B2B SaaS landscape. Companies increasingly turn to influencers to promote their software solutions, creating new opportunities and challenges. It can be challenging for SaaS companies to overcome this landscape, mainly if they are new to influencer marketing. To overcome these challenges, hiring the right influencer marketing …

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How to Use Instagram to Humanize Your Brand (Tips & Tricks)

Many brands mistake being too formal or stuffy for professionalism, which makes them cold, distant, and somewhat robotic. And if we bear in mind the adage that people buy from people, it’s clear when you humanize your Instagram brand it goes a long way toward building genuine emotional connections with your customers and engaging them. …

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5 Tips to Get More Views on Facebook Reels

Do you know? There are 2.9 billion monthly Facebook users, which is 45% of the world’s population. Therefore, it shows how big the market is, with customers from different classes, creeds, races, and religions present at the same time. Consequently, businesses now and then look for various strategies to get their businesses moving and bring …

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What is A Hashtag And How to Use it Effectively?

what is a hashtag

Ever wondered what those # symbols followed by words mean on social media? Those hashtags are a powerful tool to expand your reach and connect with your audience. This comprehensive guide will explain exactly what a hashtag is and how to use it effectively on major platforms like Instagram, Facebook, and Twitter. We’ll cover everything …

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