Newsjacking is a piggybacking technique that involves hopping on trending news and making it relevant to your brand.
What Does Newsjacking Mean?
David Meerman Scott was the first to use this term in his book “Newsjacking.” It means dissecting the news and adding your own opinion. It’s a refined way to get yourself and your business noticed.
Hopping on a trend gives you enough room to use keywords and phrases that help in SEO and ultimately get your business more eyeballs.
How to Start Newsjacking?
The answer to what newsjacking is is simple, but it’s a little tricky to start. First, you need to identify the trending terms and hashtags. You can use SocialBu’s Curate feature to get relevant news based on those hashtags. Then, pick the right story and newsjack it to place your brand into a large industry.
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