In some online communities, a gatekeeper might say, “You can’t join this group because you don’t know enough about this topic.” This means they decide if you’re qualified or worthy enough to be part of the conversation or group.
What Does Gatekeeper Mean?
A gatekeeper is someone (or something, like an algorithm) who controls or limits access to specific spaces or communities online. Sometimes, it can be someone keeping information from you. It’s like when someone decides whether or not you’re “allowed” to be part of a group or share your opinion.
Gatekeeping can happen in many places online, like social media groups, forums, or even by algorithms that decide which content gets seen. It’s all about determining who gets access to certain information, conversations, or communities, often making others feel excluded.
Types of Gatekeepers in Social Media
Following are the different types of gatekeepers in social media.
Platform Algorithms
- Social media platforms like Instagram, TikTok, YouTube, and Facebook use algorithms to decide which posts appear on users’ feeds.
- These algorithms prioritize or limit content based on engagement, relevance, and user preferences.
Example: You may only see viral or popular posts because the algorithm “chose” them for you.
Influencers and Content Creators
- Influencers can act as gatekeepers by choosing what content to share or promote to their followers.
- They can shape opinions, trends, and buying decisions through the content they approve or reject.
Example: An influencer reviewing only specific brands becomes a gatekeeper for product exposure.
Community Moderators/Admins
- In groups, forums, and communities (like Reddit, Facebook groups), moderators decide which posts to allow and which to delete.
- They control discussions, manage spam, and enforce rules.
Example: A Facebook group admin may decline posts that don’t fit the group’s theme.
Why Gatekeeping Matters in Social Media?
Here is why gatekeeping is crucial on social media.
- Controls misinformation by filtering fake news.
- Shapes public opinion and trends.
- Limits or promotes certain voices and narratives.
- Influences brand visibility and reach.
In simple terms, gatekeepers decide what you see and what stays hidden on social media.
