Have you ever wondered how to measure the success of your online efforts? Conversion tracking is the answer.
What is Conversion Tracking?
Conversion tracking involves monitoring consumers’ actions when they visit your website or interact with your business ad. These actions might include signing up for a newsletter, adding an item to their cart, subscribing to a service, or downloading a free resource. In simple terms, conversion tracking is about understanding people’s steps after encountering your online content.
What Conversion Goals Should Be Tracked?
Tools like Google Analytics allow you to set measurable and specific goals to track conversions effectively. Some common conversion goals include:
- Number of website visitors
- Number of downloads
- Purchases made
- Number of inquiries through calls or messages
Which Key Performance Indicators (KPIs) Should You Track?
For social media business owners, certain KPIs are essential for evaluating performance. Tracking social media performance metrics helps identify strengths and areas for improvement in your business. Key KPIs to monitor include:
- Number of Conversions
- Conversion Rate
- Cost Per Conversion/Acquisition
- Bounce Rate
- Pages Per Visit
- Hits on Destination Page
KPIs like the conversion rate measure direct conversions, while metrics such as events focus on actions leading to potential conversions.
What Are Conversion Trackers?
Conversion trackers are powerful tools to evaluate business performance. For example, SocialBu allows you to track content performance and engagement from a single dashboard. It helps identify the most effective content types, enabling you to replicate successful strategies and boost engagement.
