Ever heard of conversational commerce? Here’s how it works.
What is Conversational Commerce?
Conversational commerce is all about using messaging apps, chatbots, and voice assistants to make online shopping easier and more interactive. It lets businesses connect with customers in real time by answering questions, offering personalized recommendations, and guiding them through the buying process without ever leaving the platform.
The definition of conversational commerce revolves around convenience and personalization. It makes life easier for customers and helps businesses boost sales by simplifying the buying journey and building stronger, more personal relationships with shoppers.
How Businesses Use Conversational Commerce?
- Customer Support: Businesses leverage chatbots like ChatFAI, known for its content creation capabilities, to handle FAQs, troubleshoot problems, and support customers during purchases.
- Product Recommendations: AI tools analyze customer behavior to suggest products via messaging platforms like WhatsApp or Messenger.
- Order Placement: Customers can place orders directly through chats without visiting websites.
- Promotional Campaigns: Brands send personalized offers or discounts via messaging apps to boost sales.
- Feedback Collection: Companies use chat interfaces to gather reviews and improve products or services.
- Upselling and Cross-Selling: Chatbots suggest complementary products during conversations to increase order value.
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