Wondering what a CTA is? Here’s how CTAs work on social media and why they’re important.
What is a CTA?
Call to Action (CTA) is a phrase used to prompt an action from the audience. This term is used in social media to guide them to take action.
What Do CTAs on Social Media Mean?
On social media, CTA is a button or link that encourages them to take action. It’s a creative way to get your audience to the page where you want them to be. So, the purpose of CTA is to guide your audience to take action.
This could be:
- Subscribing to newsletter
- Purchase an item
- Visit your website
- Subscribe to YT channel
- Share the piece of content
Creating strong CTAs that compel people to do the act is essential. So, here are a few ways you can create an irresistible CTA on social media:
- Create urgency
- Make it clear and concise
- Use action-oriented language
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