In modern dating, people often describe their partners’ traits as Green flags (good) or Red flags (bad). You can relate, right? But what’s a Beige Flag? Let us explain this to you.

What is a Beige Flag?

A slang relationship term highlights odd or quirky traits. This trend has gone viral on TikTok, showcasing noticeable partner characteristics.

Urban Dictionary defines a Beige flag as neither good nor bad traits that make you pause momentarily without prompting action.

What is #Beigeflag on TikTok?

Caitilin MacPhil, a TikTok creator, started the trend of explaining the term on the dating app. Now, the Beigeflag hashtag has over 570 million views, evolving into a way to spotlight partners’ intriguing and quirky traits.

Slang works for marketers, too. Here’s how you can use this trend creatively in captions:

  • Showcase a funny or quirky product feature as your brand’s Beige flag.
  • Share quirky or unexpected customer feedback as Beige flags.
  • Highlight your brand’s personality with exaggerated Beige flags.

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