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New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.
What are in-stream ads? An in-stream ad is an advertising video that autoplays within other video content. The viewer is already prepared to watch a video when the ad appears and c...
You’ll learn: Why video ads work for Sports Betting advertising Sports Betting and video advertising are a natural fit. Betting is an emotional vertical, and video is uniquely goo...
Why pre-roll ads work in 2026 Pre-roll in-stream ads play before the video content a user actually wants to watch. They can be skippable when a user watches only a few seconds, and...
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their r...
Discover how LinkedIn Ads is gaining traction with the rise of video and event ads. Explore the latest trends, strategies, and insights to effectively leverage these formats for yo...
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
Key things to look for in a video ad network A video ad network is a platform that connects publishers who have video ad inventory with advertisers who want to place video ads in f...
The feature allows brands to place video ads after the end of a Reel.
Pre-roll ad pricing models Most platforms use two pricing models for pre-roll video ads: Ultimately, the choice between the two depends on your goals and the type of offer. CPM giv...
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Bonanza is thrilled to announce a much-requested and powerful new tool for sellers: Bonanza Ads, pay-per-click (PPC) advertising. Now you can advertise directly to the millions of...
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
Capture long-term player value with new D28 Ad Revenue ROAS and Hybrid ROAS campaigns – now completing Unity’s current ROAS suite across IAP, Ad Revenue, and Hybrid monetization mo...
Display advertisers can still serve ads exclusively on the Google Display Network while unlocking more streamlined campaign management.
YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.
Electronic Arts launches a new way to advertise directly into gameplay
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
Reddit's free-form ads will enable advertisers to create more organic, engaging in-stream promotions.
Move designed to open up inventory to online advertisers.
The new EA Advertising platform is launching with partnerships from Visa, Red Bull, Xfinity, Lowe's, Peacock, and Mountain Dew.
LinkedIn CPMs hit $800. Outbound is dying. Primer's CEO breaks down where B2B ad budgets should actually go right now — and what's coming in LLMs. The post Ads in ChatGPT Are Comin...
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA A...
Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 20...
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