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This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.
Prime Video, Disney, Foxtel, Netflix join forces to better measure advertising campaigns across a comparable platform.
Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is...
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their r...
Flexible operating model gives advertisers and agencies more control over how streaming TV gets run, with options for self-serve, co-managed, and managed service Jamloop, the perfo...
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On...
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are...
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publis...
When Streaming TV Integrations Don't Feel Like Ads
When Streaming TV Integrations Don't Feel Like Ads
Netflix, LG, and Samsung are betting that free, low-friction gaming could provide a valuable boost to engagement.
Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level...
iHeartMedia announced an expanded advertising relationship with Amazon Ads, serving as a local reseller of its audio and video inventory, including Prime Video, Twitch, Amazon Musi...
Discover how Warner Bros. Discovery and AWS are revolutionizing advertising with their next-generation AI-driven ad technology. Explore the innovations that promise to enhance targ...
Skai and Innovid join a growing network of platforms that help brands maximize their promotions on the community-based app.
Streamers are increasingly outsourcing content discovery to creators. Here's what an Amazon exec has to share for those who want to follow in The Besties' footsteps.
Comcast's cable-box data edge could power profitable, targeted streaming ads despite rising risks.
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff...
Semafor Is Betting Big on 'Anti-Scale' Video
Semafor Is Betting Big on 'Anti-Scale' Video
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either...
Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced that Speakeasy, its hosting, distribution and monetization platform, now s...
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