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One synthetic person, one fictional pair of earbuds, 30 free credits, and every caveat I found. Sponsored — and I’ll say so more than once.Continue reading on Medium »
Best Use of Native Advertising/Sponsored Content
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
Digital marketing looks very different from the polished advertising that filled social feeds only a few years ago. People now pass those ads within seconds, while recommendation...
This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...
User-Generated Content
This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that ta...
This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Su...
Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.
The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop tour of campuses.
New TV Series Featuring SoCal Latinapreneurs Tags SHEEO X Media for Brand Activations & Media ManagementContinue reading on Medium »
Most advertising categories are born in strategy decks. Someone identifies a gap, builds a thesis, raises money against it, and works backward toward a product. The formats that ac...
Behind every major advertising platform is a small group of people who decide what an ad looks like, how it gets priced and sold, and how its results get proven. Lukia Xu, a Los An...
Same creator. Same content. Very different results. Here’s how to know which format to run and when.Continue reading on Medium »
Why the Hamptons has become a summer hotspot for influencer marketing, creator trips, brand events, and pop-ups.
In today’s fast-moving digital environment, information has become one of the most valuable resources for The post Access additional info – Unlock Valuable Insights with Reliable D...
Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.
Best Content Marketing Program in Education Orchestra and Institute on Race, Power and Political Economy
The creator economy has become one of the most powerful channels for brands to reach audiences.Continue reading on Medium »
According to the Lumency Global Sponsorship and Partnerships Study, nearly half of all major brand owners actively engage in brand-to-brand partnerships to hit their marketing goal...
Sponsored: A closer look at the infrastructure behind world-class events Every great event starts long before the crowds arrive. Behind every packed grandstand, VIP suite and stadi...
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those...
As students head back to campus, adventure doesn’t have to take a back seat. Whether you’re squeezing in an afternoon climb after class, planning a weekend trip to the Blue Ridge,...
How to build one campaign that keeps working long after launch. Oatly’s latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavo...
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