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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...
The digital creator economy is evolving rapidly, moving away from purely viral content toward highly structured community building and…Continue reading on Medium »
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How Th...
<p>Sponsor content from EY<em>&#8209;</em>Parthenon.</p>
In India, the Advertising Standards Council of India (ASCI) expects any paid or otherwise connected promotion to be clearly marked as an…Continue reading on Medium »
Backpack Media, part of Sallie Mae's sister company, is now selling onsite placements.
In the US, the Federal Trade Commission expects readers to be able to tell an ad from editorial content, and followers to know when a…Continue reading on Medium »
The most successful advertisement on social media may be the one that does not look like an advertisement at all.Continue reading on Medium »
Your brand’s next ad buy might just be an influencer’s physical property.
Free products, fresh content and real earning potential for family-focused creators.Continue reading on Medium »
A practical guide to sponsorships, affiliate income and the fine print creators should check before applying.Continue reading on Medium »
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. Dur...
The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop tour of campuses.
Creator content that converts organically is the best ad creative you will ever have. Most Indian D2C brands let it expire in 48 hours…Continue reading on Medium »
Most advertising categories are born in strategy decks. Someone identifies a gap, builds a thesis, raises money against it, and works backward toward a product. The formats that ac...
Behind every major advertising platform is a small group of people who decide what an ad looks like, how it gets priced and sold, and how its results get proven. Lukia Xu, a Los An...
What to settle before you say yes to gifting: the post, the ad use, the time window and what a paid rate would look like.Continue reading on Medium »
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Influencer posts bring paid promotions into the same feeds people visit for advice and entertainment. Those promotions can sound like…Continue reading on Medium »
Small and medium-sized business owners can lack the time and budget required to keep their audience... The post How To Create Professional Social Media Content for SMB Clients Usin...
Why the Hamptons has become a summer hotspot for influencer marketing, creator trips, brand events, and pop-ups.
As more traditional advertising dollars move to creators, Fortune 5000 brands can now benefit from the turnkey ability to offload campaign sourcing, managing and back-office paymen...
You are on TikTok, and a beauty influencer has been recommended to you. She opens the products from the MCoBeauty x Cadbury collaboration…Continue reading on Medium »
Sponsored: From sporting events to concerts and cultural celebrations, staging is a crucial part of bringing a production to life Think about the biggest events you’ve attended. Th...
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