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¥EN introduces the ASHI, an ultra-reactive urchin-style soft plastic designed for pressured bass. Made with JDM GOMU TPE C90, its 42 independent legs create subtle movement, while...
It won't just help your wallet. You'll be helping fish and habitat, too The post How to Lose Fewer Soft Plastic Lures appeared first on Outdoor Life.
Duckett Fishing launches its Crappie Slayer line featuring BOB, Chubby and Subtle Tail swimbaits, plus the Subtle Head jighead. Three distinct actions offer finesse or aggressive p...
Z-Man’s new 3-inch PrawnstarZ LB delivers a realistic shrimp imitation for inshore fishing. Its loose-body design allows versatile rigging, while lifelike movement and 10X Tough du...
¥EN is a Japanese-inspired soft plastics and terminal tackle system built for American bass fishing. Its KIPA and GOMU technologies improve rigging efficiency and help anglers unde...
Meet the new Z-Man® MudStudZ™—a pre-rigged bottom-contact swimbait built for fishing oyster reefs, shell beds, and rocky bottoms. Crawl, hop, and retrieve it confidently while...
Sinking ElaZtech® combines Z-Man’s 10X Tough durability with uniform density built into the polymer. It delivers consistent fall rates, longer casts and better hook retention witho...
These creepy-crawlers draw strikes from big bass at summer's end The post Use Traditional Bug Baits to Catch More Bass This Fall appeared first on Outdoor Life.
Sculpins make up a large portion of large trout’s diets. These bottom dwelling fish come from a massive family of fishes that even extend into the ocean. Our freshwater variants ar...
Fall fishing can be tough, but it can also be some of the best fishing of the entire year. As the water cools, a lot of baitfish migrate toward the shallow flats and the backs of c...
We are officially entering the golden hour of bass fishing. As the jet skiers and pleasure boaters slowly begin to pack it up for the season, and the air has a bit of a crispy chil...
As late August drags on, and with September right around the corner, we are finally inching closer to the fall bass transition. Here in Wisconsin, we had a really crispy 54-degree...
Z-Man’s new Octane MinnowZ is now shipping nationwide after its ICAST 2026 debut. Its SWAG tail delivers a strong kick at any retrieve speed, while the ribbed body adds water displ...
October is here, fall is here, and fall bass fishing is officially here. September is a transitional month for bass fishing and can be one of the trickiest all year, but October ge...
When the wake is too much, slow it down. 🎣 DAIWA’s new Wake Magic brings the Japanese “dead-slow roll” technique stateside, using a subtle surface crawl to coax wary bass...
The Z-Man TRD Finesse Jig brings the Ned Rig’s proven finesse approach to a compact skirted jig, adding bulk for bigger bass, tournament-ready performance, and a snag-resistant des...
The ChatterBait JackHammer remains a top bladed jig, trusted by tournament pros for its vibration and instant blade startup. Adjusting blade, skirt and head colors to match forage,...
The Bassmaster Elite Series capped off its 2026 season with an incredible smallmouth showdown on the St. Lawrence River and Lake Ontario (or is it Lake America these days?) this pa...
Every day, keepers specks are feasting on shrimp and baitfish in inside lakes, and the biggest ones in the schools are tracking down and crushing hard-plastic jerkbaits! This week,...
DAIWA’s new TD MINNOW 95SP suspending jerkbait brings freshwater trout to life with ultra-fine scale patterns, precise tonal transitions, and multilayer finishes that replicate the...
¥EN’s Qwik Rig simplifies urchin-style bait rigging with a balanced, single-piece harness, centered weighting and a premium BKK treble hook. KIPA wire technology helps secure soft...
DAIWA’s SALTIGA FROTHER 170F brings a new level of surface action for big-game anglers. Its aerodynamic 170mm floating design cuts through strong winds, casts long, and dives just...
Feel that crispy chill in the air? Fall topwater is just about HERE. Football season is BACK, and that also means that fall fishing is upon us. Here in Wisconsin (go Bears though),...
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