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When launching a new concept, restaurant operators must decide if they should rebrand social media or start fresh. The shift from viewing Instagram accounts as vanity metrics, bran...
This story behind a rebrand is a reminder that sometimes, our businesses need to find an identity of their own.
Προχθές, εκεί που καθόμουν χαλαρός στην ξαπλώστρα μου, άκουσα μια τσεκουράτη φωνή να λέει, μιλώντας στο κινητό της: «Αγάπη, αν θέλεις να είμαστε πάλι μαζί να κάνεις το rebranding σ...
It's the biggest update to the brand's identity (and taste) in 15 years.
Guy Carpenter, the reinsurance arm of Marsh, has been rebranded Marsh Re — retiring a name that has been in the insurance and reinsurance market for more than 100 years. “A new nam...
The deodorant brand's new look is heavily influenced by how people shop in stores.
Big Mozz refreshed its branding with updated packaging, a new website and digital assets designed to boost shelf recognition and support retail growth.
Following its rebrand from mobilads to GOOD TRAFFIC, the leading out-of-home advertising company positions itself at the forefront of vehicle wrap advertising for retail brand acti...
How UGA’s Franklin College of Arts and Sciences used feedback to rebrand. Creating a recognizable identity can be a complex job during a rebrand. This was a challenge facing the Un...
Paramount-owned channel rebranded to 5 last year.
Brand positioning expert Beatrice Gutknecht says most small-to-midsized business rebrands are like “lipstick on a pig.” Do this instead.
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Here's why the new Monoprix identity really, really works.
Google regularly murders fine products and leaves them for others to bury. Microsoft, though, just renames theirs constantly. The Rebrand Registry now exists to help us keep track...
A brand name is more than a label. It is a repository of trust, recognition, and emotional connection built over years. Changing it is not a minor update. It is a gamble with the e...
It’s a reminder that oftentimes the best rebrands are about restraint.
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The platform's new look is designed to "flex and grow".
Not-for-profit senior living provider The Kendal Corporation has new branding, but its focus on keeping up with the changing pace of senior living demand hasn’t changed. The organi...
The revived look is to help shoppers recognize the brand’s fresh ingredients and protein-forward recipes at shelf, the company says.
The social media giant says it was time for a sharper and more modern look after a decade.
Dunkin’ and Calendly changed their identities only after their businesses had evolved.
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