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This story behind a rebrand is a reminder that sometimes, our businesses need to find an identity of their own.
When launching a new concept, restaurant operators must decide if they should rebrand social media or start fresh. The shift from viewing Instagram accounts as vanity metrics, bran...
It's the biggest update to the brand's identity (and taste) in 15 years.
Προχθές, εκεί που καθόμουν χαλαρός στην ξαπλώστρα μου, άκουσα μια τσεκουράτη φωνή να λέει, μιλώντας στο κινητό της: «Αγάπη, αν θέλεις να είμαστε πάλι μαζί να κάνεις το rebranding σ...
Guy Carpenter, the reinsurance arm of Marsh, has been rebranded Marsh Re — retiring a name that has been in the insurance and reinsurance market for more than 100 years. “A new nam...
Paramount-owned channel rebranded to 5 last year.
Here's why the new Monoprix identity really, really works.
Big Mozz refreshed its branding with updated packaging, a new website and digital assets designed to boost shelf recognition and support retail growth.
Google regularly murders fine products and leaves them for others to bury. Microsoft, though, just renames theirs constantly. The Rebrand Registry now exists to help us keep track...
The platform's new look is designed to "flex and grow".
It’s a reminder that oftentimes the best rebrands are about restraint.
Brand positioning expert Beatrice Gutknecht says most small-to-midsized business rebrands are like “lipstick on a pig.” Do this instead.
The deodorant brand's new look is heavily influenced by how people shop in stores.
The social media giant says it was time for a sharper and more modern look after a decade.
*Instagram is betting that a cleaner look can give its familiar identity a fresh start. According to Dezeen, the social media platform has begun rolling out a sweeping brand refres...
Jif just rebranded for the first time in 30 years, and it’s a (rare) example of how to modernize a beloved brand without killing its quirk. The updated branding will appear acro...
Following its rebrand from mobilads to GOOD TRAFFIC, the leading out-of-home advertising company positions itself at the forefront of vehicle wrap advertising for retail brand acti...
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A brand name is more than a label. It is a repository of trust, recognition, and emotional connection built over years. Changing it is not a minor update. It is a gamble with the e...
The Krow name will disappear as the agency comes under the Bray Leino brand.
How UGA’s Franklin College of Arts and Sciences used feedback to rebrand. Creating a recognizable identity can be a complex job during a rebrand. This was a challenge facing the Un...
When independent gas stations rebrand from one supplier to another, it’s called reflagging. A 76 station might become a Sinclair, and its pylons, signs, and branding on its canopy...
The brand refresh reflects peanut butter’s move beyond the traditional peanut butter and jelly sandwich.
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