Latest updates for Real Estate Marketing

Fresh curated links around real estate marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Which Real Estate Marketing Is Actually Worth Doing Anymore?
  • Real Estate Marketing Dos and Don’ts: 8 Rules to Follow
  • 30 Real Estate Instagram Posts That Attract Clients

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

blog.prospectsplus.com /1 month ago

Which Real Estate Marketing Is Actually Worth Doing Anymore?

Real estate agents are questioning nearly every part of their marketing. Are postcards still worth mailing? Should I spend money on online leads? Is geographic farming taking too l...

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blog.gainapp.com /1 month ago

Real Estate Marketing Dos and Don’ts: 8 Rules to Follow

Are you in the real estate business and wondering how to market your brokerage or listing more effectively? Real estate marketing covers a lot of ground — from property listings an...

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theclose.com /1 month ago

30 Real Estate Instagram Posts That Attract Clients

Discover 30 real estate Instagram post ideas to attract clients, increase engagement, showcase your expertise, and generate leads in 2026. The post 30 Real Estate Instagram Posts T...

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theclose.com /1 month ago

Instagram Marketing for Real Estate Agents: Tips to Build Your Brand

Learn Instagram marketing for real estate agents in 2026 with 10 tips for creating relatable content, building local connections, and staying consistent. The post Instagram Marketi...

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housingwire.com /1 month ago

The missing step in real estate marketing is the reply

Turn one way outreach into a conversation with formats that invite responses.

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propertyindustryeye.com /2 weeks ago

Estate agents offered automated For Sale board management through CRM integration

PropTech integration is currently available through Alto, Street, Rex, Loop and Apex27

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realestatenews.com /1 month ago

Roomvu, Lofty unveil tools to boost agent visibility in AI search

Both tools target a common challenge for agents. Plus, a fresh look for RealReports; ATTOM adds Home Price Index; Assigns.com launches; BoxLi, Restb.ai partner.

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realestatenews.com /3 weeks ago

HomeServices acquires 1000WATT agency to ‘magnify’ brand

The marketing company's entire creative team will join the brokerage giant, with founders Brian Boero and Marc Davison moving into C-suite roles.

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atlantarealestateforum.com /2 weeks ago

Meritage Homes: Realtors Are the Strategy

The house down the street might be a builder’s biggest competitor. It is already finished, the landscaping is established and there is no waiting for construction to wrap up. And i...

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housingwire.com /1 month ago

Real estate doesn’t compete with other brokerages anymore

The industry is increasingly judged on proactive status updates, fewer handoffs and cost clarity before commitment.

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awwwards.com /3 weeks ago

Realevate

Global real estate marketing agency, connecting investors worldwide with exceptional investment opportunities across the world's leading destinations.

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realestatemagazine.ca /3 days ago

FirstList launches network to market listings before they go public

FirstList is taking coming soon listings beyond insider chatter, giving agents a way to reach potential buyers before properties officially hit the market. The post FirstList launc...

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housingwire.com /1 month ago

HomeSmart signs marketing agreement with loanDepot

Co-marketing deal gives HomeSmart agents a direct channel to loanDepot’s offerings

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newswire.com /1 month ago

Best Real Estate Agent in Estero, FL: McGreevy and Comisar

With more than 4,000 completed transactions and deep Southwest Florida expertise, the team provides buyers and sellers with clear, data-backed guidance to make confident property d...

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realestatenews.com /1 month ago

Zillow co-founder unveils MLS data product; IRE partners with Roomvo

AnyProp spent 2 years in development before its September launch. Plus, Inside Real Estate inks deal with Roomvo to enhance listing visualization capabilities.

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propertywire.com /2 weeks ago

Estate agents face shift as AI search changes marketing

Estate agents are adapting marketing strategies as AI platforms increasingly replace traditional search engines for property service queries. The shift requires optimisation across...

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housingwire.com /4 weeks ago

Institute for Luxury Home Marketing launches property search platform

The platform is available to the Institute’s more than 11,000 current members

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housingwire.com /2 weeks ago

ENRG Realty partners with Trust & Will for estate planning

Agents can introduce wills and trusts tools at closing and during annual follow-ups

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theclose.com /2 weeks ago

13 Halloween Marketing Ideas for Real Estate Agents (2026)

Explore 13 Halloween marketing ideas for real estate agents, from trunk-or-treat events and pet costume contests to postcards and fall home checklists.

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housingwire.com /2 weeks ago

eXp gives agents new tools to win listings and never miss a showing

eXp Ready offers up to $50,000 for pre-listing improvements, repaid at closing or within 12 months

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housingwire.com /1 month ago

FirstTeam promotes Lauren Henss to chief marketing and strategy officer

The brokerage cited brand modernization, agent centric tech work, and AI plans tied to its Purlin partnership.

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realestatenews.com /2 weeks ago

SERHANT launches AI avatar; Ruuster unveils unified platform

The brokerage said it will publish original content using Serhant's voice and likeness. Plus, Texas Realtors revamps website; Property Shield, SmartMLS partner.

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propertyindustryeye.com /1 month ago

Property platform launches major national TV advertising push

Property platform steps up consumer push with national TV campaign

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newswire.com /1 month ago

Best Real Estate Brokerage in the DMV: Speicher Group

RealTrends recognition, local leadership, and a proven team infrastructure strengthen Speicher Group at Real Brokerage's case for agents evaluating their next move.

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Sources covering Real Estate Marketing

blog.gainapp.com

Recent coverage from public sources
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blog.prospectsplus.com

Recent coverage from public sources
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propertyindustryeye.com

Recent coverage from public sources
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theclose.com

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atlantarealestateforum.com

Recent coverage from public sources
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awwwards.com

Recent coverage from public sources
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