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Engage, explain and empower: The Local Sweden's audience strategy during election season

Instead of going on its own assumptions, this publication for foreign residents asked readers to shape their election coverage - and the responses changed everything

Why every audience vote matters in PETA’s ‘Gen G’ play

The choose-your-own-adventure format of ‘Gen G’ forces the audience to stay fully immersed in the story, with the active, live-voting feature directly dictating the fate of the cha...

Don’t use Kindle to find your next great read—use this free app instead

Reading is great. Finding something to read is annoying. We all know the saying “don’t judge a book by its cover,” but what else are you supposed to judge a book by? Whether you...

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Celebrating the readers’ choices

Peer Reader Feedback Helps Readers & Writers

Laurie Hornik’s students say the Peer Reader Feedback strategy is helpful to them because as writers, they appreciate having agency in deciding what feedback to ask for. And as rea...

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Building a Readership from Outside Publishing: One Novelist’s Channels

Jeremy Bradley-Silverio Donato came to fiction without a literary network. The routes he has set up between his novel and its readers show what an author can own, and what he has t...

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This gadget—and free software—makes e-reading fun again

Hello again, and welcome back to Fast Company’s Plugged In. At first blush, it sounds like a canonical example of a gizmo the world could live without. The device in question...

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10 Great Reader Comments on Books

As the sun sets earlier and I find myself snuggling under my bedsheets before 9 p.m., I’ve been trying to ignore the siren call of doomscrolling and instead make my way through thi...

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[Be The Good] Does your community want a chat room on Muni?

We need more people leaving the 'old' enshittified internet, and choosing better alternatives

"We can't have a lightning strike kill our business": The European Correspondent crowdfunds three years of anti-SLAPP 'i...

The pan-European newsroom raised €7,000 from readers, providing a defensive measure against powerful players who want to silence reporters through frivolous and expensive lawsuits

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Leaderboards and directories: How the list format is evolving into a community and revenue driver

While Sifted gets startups to part with company data to feature on their list, Noon is giving skilled midlife women the spotlight they deserve

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Publishers Are Policing How Books Get Made. That Could Hand the Market to Their Rivals

Readers may resist machine-assisted books at first, but quality, price, and trust will shape what wins. Publishing offers every industry a warning.

When the Real Reader Disagrees

After you hit publish, the sentence stops being only yoursContinue reading on Medium »