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Although there are no guarantees, these four techniques of persuasion slant the odds in favor of getting what you want.
In my constituency, volunteers chat with people in deprived areas – most of whom find they are to the left of their voting intentions. The results are exhilaratingMost people have...
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.
You’re scrolling Netflix at 10 pm, exhausted. You don’t read a single review or check Rotten Tomatoes. You pick the thumbnail that catches your eye: a face, a pose or gesture, a mo...
VP J.D. Vance's May 5, 2026 Iowa rally speech reveals a controlled communicator running a disciplined influence architecture. This two-track analysis decodes his psychological sign...
Ben Summer explains what fictional voters taught him about social media's role in the election campaign.
You’ve probably already seen (or heard about) the New York magazine article titled “The Feed Is Fake.” Here’s reporter Lane Brown’s lede: “Joe Lim estimates that 90 percent of what...
Companies that work in political persuasion are experimenting with AI at scale to see how they can make the traditional influencing methods even cheaper, faster, more convincing, a...
How do you get people to actually listen — and say yes — more often? In this Squiggly Shortcut, Helen shares three simple, research-backed ways to become more influential at wo...
The Democratic candidate dresses up a negative, partisan appeal as genuine moderation.
When it comes to sharing thoughts or concerns about upcoming elections with people close to us, we often avoid discussing them out of fear of misunderstandings or unwanted tension....
Research finds that emotional social media posts are viewed as manipulative and insincere, even by those who agree with the message. While "venting" feels good, it fails to change...
Kids are learning that personal attacks, evasion, and deception are common in politics today. Those lessons won’t serve them well. Here's what you can model instead.
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