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Although there are no guarantees, these four techniques of persuasion slant the odds in favor of getting what you want.
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.
You’re scrolling Netflix at 10 pm, exhausted. You don’t read a single review or check Rotten Tomatoes. You pick the thumbnail that catches your eye: a face, a pose or gesture, a mo...
How do you get people to actually listen — and say yes — more often? In this Squiggly Shortcut, Helen shares three simple, research-backed ways to become more influential at wo...
Dr. Tamara Patzer’s new book — Rhetoric: The Architecture of Persuasion — Ancient Wisdom for Human Authority in the Age of AI — shows why the ancient foundations of human trust now...
Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the imp...
I’ve been writing and teaching about Influence for many years, but there’s nothing like “real world” experience.Continue reading on Medium »
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