Social Media Ideas for Out Of Home

Why Brands Are Investing More in Out-of-Home Advertising That Can’t Be Skipped

The modern consumer has become remarkably skilled at avoiding advertising. From browser extensions that strip ads before they even load to premium subscriptions that trade monthly...

oOh!media expands Locky Dock network to Hawke’s Bay

oOh!media NZ is expanding its Locky Dock network into Napier, giving the out of home supplier a foothold in the Hawke's Bay region. The post oOh!media expands Locky Dock network to...

oOh!media sells to US company I Squared Capital for ‘attractive price’

Australasian out of home company oOh!media has agreed to sell to US-based global infrastructure investment firm I Squared Capital. The post oOh!media sells to US company I Squared...

How Consumer Mobility is Changing Media Planning In OOH Advertising

Consumer mobility has quietly become one of the biggest forces shaping modern media planning. The old model, where people moved through the day in predictable patterns and media co...

What Makes an Out-of-Home Advertising Campaign Feel Premium?

A premium out-of-home advertising campaign feels premium because it aligns environment, creative excellence, audience targeting, precise timing, and flawless execution into a cohes...

I Squared Capital to acquire oOh!media, a leading out-of-home media infrastructure platform in Australia and New Zealand

I Squared Capital (“I Squared”), a leading independent global infrastructure investor, announced that it has entered into a Scheme Implementation Agreement with oOh!media Limited (...

Burger King selects Palmer Digital Group for outdoor drive-thru displays

oOh!media Locky Dock stations unlock new street audience in Dunedin

oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...

Higher Occupancy, Lower Ad Spend: Outbound Hotel Campaigns for Independent Hotel Groups

Independent hotel groups provide a unique Identity and impressive cultural connections that make them stand out. The owners of independent […] Magellan Solutions - Call Center | BP...

What OOH Marketing Means and Why It Matters

Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy. The post What OOH Marketing Means and Why It M...

Why Advertisers Are Moving Beyond Traditional OOH Demographic Targeting

For a long time, out-of-home advertising was planned with a fairly simple assumption: if you knew the age and gender of the audience, you could make a smart media buy. That logic s...

I Squared Capital agrees $631m buyout of Australia’s OohMedia

The Sydney-based operator runs more than 30,000 digital and static out-of-home advertising assets across Australia and New Zealand, spanning billboards, transit and airport display...

Retail’s missing link: Why OOH and social should be planned as one connected system

The dual screen relationship between social media and TV has long been understood, but our recent study ‘The Point of Social’ highlights that one of the most under used media chann...