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By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-...
By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibili...
One of the seasons in which advertisers compete with each other and generate great value is summer. With a lot of outdoor activities and different city events, it becomes much easi...
Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide ent...
Food truck operators can promote their brands and earn extra income via DOOH displays.
Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you...
By Abirame Shanthakumar Mobile billboard trucks are a creative way to reach diverse audiences when they are on the move. In order to create meaningful and considerate campaigns, ad...
BMTC has invited bids from advertising agencies for granting licence rights to print advertisements on Electronic Ticketing Machine thermal rolls issued to passengers across Bengal...
Kiwi media company Hyper has launched a digital street team that takes out of home campaigns on the go via backpacks. The post Hyper takes DOOH on the move with its street team ap...
GOOD TRAFFIC, a top OOH advertising agency specializing in vehicle wrap campaigns, now operates across four international markets following its expansion into Brazil, giving brands...
By Abirame Shanthakumar A brand partnership between FIFA and Lenovo. Source: https://brand-innovators.com/brand-innovators-fifa-world-cup-ad-tracker-2026/ The FIFA World Cup is fro...
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad pla...
Image source: pexels Brands often focus on reach or repetition separately when planning local marketing. However, the strongest campaigns combine moving media with fixed-location v...
Outdoor advertising company Vast Billboards has been donating advertising space to support Kiwi artists and bands for NZ Music Month. The post Vast Billboards donates ad space for...
Move designed to open up inventory to online advertisers.
QMS NZ has partnered with Binance to deliver a first-of-its-kind programmatic digital out of home campaign in Aotearoa. The post QMS NZ and Binance deliver NZ first pDOOH takeover...
JCDecaux has launched a new Smartframe in New Plymouth, the company’s first digital large-format site in the city centre. The post JCDecaux launches Smartframe in New Plymouth CBD...
MBM, Sport Nation and Lumo have turned real-time World Cup commentary into a live digital OOH campaign across Auckland’s busiest roads. The post MBM and Sport Nation bring live Fif...
Five Iconic New York City Billboards to Showcase Glint's Mission of Financial Fairness and Gold-Based Digital Payments to Millions of Consumers, Investors, and International Visito...
BMO, in collaboration with agency TBWA, launched a unique advertising campaign that brings a fictional movie moment into the real world. The campaign is based on the cult film 'Nir...
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
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