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By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-...
By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibili...
One of the seasons in which advertisers compete with each other and generate great value is summer. With a lot of outdoor activities and different city events, it becomes much easi...
By Abirame Shanthakumar Mobile billboard trucks are a creative way to reach diverse audiences when they are on the move. In order to create meaningful and considerate campaigns, ad...
Food truck operators can promote their brands and earn extra income via DOOH displays.
Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide ent...
GOOD TRAFFIC, a top OOH advertising agency specializing in vehicle wrap campaigns, now operates across four international markets following its expansion into Brazil, giving brands...
BMTC has invited bids from advertising agencies for granting licence rights to print advertisements on Electronic Ticketing Machine thermal rolls issued to passengers across Bengal...
Move designed to open up inventory to online advertisers.
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you...
Kiwi media company Hyper has launched a digital street team that takes out of home campaigns on the go via backpacks. The post Hyper takes DOOH on the move with its street team ap...
By Abirame Shanthakumar A brand partnership between FIFA and Lenovo. Source: https://brand-innovators.com/brand-innovators-fifa-world-cup-ad-tracker-2026/ The FIFA World Cup is fro...
Image source: pexels Brands often focus on reach or repetition separately when planning local marketing. However, the strongest campaigns combine moving media with fixed-location v...
Robot.com, the company putting robots to work in the real world, has announced the launch of its next-generation R-ads, the smart advertising platform turning autonomous robots int...
Two companies from this sector are listed on the SME exchange -- SIMCA Advertising and Bright Advertising have seen renewed investor interest
BMO, in collaboration with agency TBWA, launched a unique advertising campaign that brings a fictional movie moment into the real world. The campaign is based on the cult film 'Nir...
Some adtech platforms are taking shots at their rivals in splashy billboards at Cannes this year.
JCDecaux has launched a new Smartframe in New Plymouth, the company’s first digital large-format site in the city centre. The post JCDecaux launches Smartframe in New Plymouth CBD...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad pla...
QMS NZ has partnered with Binance to deliver a first-of-its-kind programmatic digital out of home campaign in Aotearoa. The post QMS NZ and Binance deliver NZ first pDOOH takeover...
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