The biggest media outreach mistakes brands still make
Media outreach has never been more accessible. AI can draft pitches in seconds, media databases provide instant access to thousands of journalist contacts, and automation platforms...
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Media outreach has never been more accessible. AI can draft pitches in seconds, media databases provide instant access to thousands of journalist contacts, and automation platforms...
Press coverage that people receive for free reminds me of how they need to work to get a table at a crowded restaurant without making any reservations. Everybody desires it, but mo...
When I joined Footprynt, I thought outreach was simple.Continue reading on Medium »
Remember PR? Good old public relations? Well, it's back. And this time the machines are in the picture too. Here's how to get yourself covered, from someone who's been on both side...
New Success in Media articles share insider strategies for securing publicity, delivering memorable interviews, and building a successful author platform.
Stuart Gentle Publisher at Onrec 23 Jul 2026|News archiveRecruitment Marketing vs. PR: What HR Teams Actually NeedAs companies continue to grow, new hires within the HR department...
The top webinar platforms expand your audience reach by eliminating geographic barriers. They also improve your PR strategy by giving you a direct channel to share your product ann...
The top webinar platforms expand your audience reach by eliminating geographic barriers. They also improve your PR strategy by giving you a direct channel to share your product ann...
広告費高騰・SNSだけでは「選ばれない」時代に元局アナ&「news zero」ディレクターが教える“メディア露出戦略”セミナーを9月開催
How the comms team went from reactive to proactive. When Karina Frayter joined Greyhound in June 2024, the company’s communications function wasn’t in a great place. The team was l...
Media OutReach Newswire has extended its USA distribution network to include guaranteed news coverage in top media outlets.
In public health, government, nonprofit and corporate communications campaigns, community engagement has become standard practice. We build partnerships, elevate local voices and t...
AG1 is using its traveling cafe to build trust, explain its products and deepen customer relationships. Many people became aware of AG1 through podcast ads or online influencers se...
Six publicists compete for every reporter. There are 30x more creators, and almost nobody pitches them sources.Continue reading on Medium »
For many B2B tech companies, getting featured in TechCrunch is one of the most ambitious PR goals. Learn how to decide whether your story is strong enough, find the right reporter,...
The Pre-Launch Hiring Wave Is Real One of the most telling signals in media hiring is when an organization posts jobs before it even exists […]
Public relations has always been about earning attention. Whether that attention comes from journalists, customers, investors, or industry influencers, the goal is the same: build...
Open rates, clicks and page views remain useful indicators of reach. But leaders increasingly expect more from commuincators. The post From Engagement to Impact: The New Employee E...
Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the fu...
A startup founder got featured in four Austin news outlets with no PR agency using what he calls the 'coffee party pipeline' — ChatGPT to find journalists, Lindy to scrape their re...
Audience-Building Roles Are the Thread Connecting Today’s Best Listings Scroll through today’s featured media job postings and a pattern emerges quickly. Organizations that serve s...
Answers to common questions about finding the right reporter, writing a relevant pitch and improving response rates. A strong media pitch gives a journalist a relevant story idea,...
In a competitive business environment, being visible is no longer enough.Continue reading on Medium »
Nonprofits Are Hiring Entire Communications Divisions Something worth watching: mission-driven organizations aren’t posting one-off communications roles anymore. They’re building f...
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