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adexchanger.com /1 month ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” t...

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adexchanger.com /2 days ago

Why Agentic Measurement Will Reprice The Ad Market

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...

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agilitypr.com /1 month ago

Measuring PR ROI: Advanced attribution models for earned media and brand visibility

PR ROI sounds simple on paper: spend money on PR, get more value back than you spent. In reality, it’s rarely that clean. Most PR work touches people long before they convert. A fo...

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nonprofitpro.com /3 weeks ago

Making Sense of Digital Media Attribution

Attribution models shape how you allocate your digital marketing budget, but no single model tells the complete story. Here's what each of the different attribution models reveal a...

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adexchanger.com /2 weeks ago

Comic: Schrödinger’s Measurement

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Schrödinger’s Measurement appeared first on AdExchanger.

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choicelocal.com /1 week ago

Measuring Location-Level ROI in Franchise Marketing with Call Tracking, Form Attribution, and Lead Quality Scoring

Measuring Location-Level ROI in Franchise Marketing with Call Tracking, Form Attribution, and Lead Quality Scoring Measuring performance across a franchise system becomes exponenti...

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fastcompany.com /2 weeks ago

A big shift in measuring marketing impact

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends and investments they predicted for 2026. The biggest ta...

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adweek.com /3 weeks ago

How Marketers Can Get Clean Incrementality Measurements in a Messy World

This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior...

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jonloomer.com /1 month ago

Customer Lifecycle Strategy, Attribution Updates, and More

Field Notes on customer lifecycle strategy, engage-through attribution, audience segments, incremental attribution, and Meta’s ranking model. The post Customer Lifecycle Strategy,...

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adexchanger.com /1 week ago

Snap Stops Grading Its Own Homework

Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assi...

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searchenginejournal.com /1 week ago

Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam

Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing A...

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adexchanger.com /1 month ago

Predictive Analysis And Performance Go Hand In Hand

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue...

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stoppress.co.nz /3 weeks ago

New WARC report explores emerging trends in measurement

AI-powered measurement enables faster, more responsive decisions but poses transparency and control risks, says WARC in its new report. The post New WARC report explores emerging t...

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adexchanger.com /2 days ago

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured l...

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adexchanger.com /1 month ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want t...

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eventmarketer.com /1 week ago

Downloadable Guide: 20 Event Measurement Metrics That Matter

A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential comp...

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campaignlive.co.uk /1 month ago

How advanced are adland's AV measurement initiatives?

Media planners have highlighted that none of the tools available is “[delivering] the cross-platform deduplication that modern campaigns require”.

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campaignlive.co.uk /4 days ago

Advertising’s credibility issue isn't about measurement, it's mentality

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable.

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prdaily.com /1 month ago

Differentiating between strategy- and value-based measurement

Stop focusing on the wrong metrics. By focusing on the wrong media relations metrics, communicators miss an opportunity to prove their impact. Liz McGee, global head of leadership...

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elearningindustry.com /1 month ago

What Start-Up Marketing Teaches L&D Teams About Measuring Training ROI

This article shows L&D professionals how to adapt five core start-up marketing measurement principles—attribution modeling, cohort analysis, CAC-style cost accounting, experime...

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martechseries.com /2 weeks ago

Agentio Unveils YouTube Creator Performance Measurement Guide for Brands

The new framework separates budget allocation from portfolio optimization – revealing 4 in 10 top-performing Creators are wrongly cut with standard attribution tools. Agentio, the...

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agilitypr.com /1 month ago

From coverage to influence: Measuring PR impact beyond vanity metrics

Every PR professional knows the moment. The campaign wrapped. The coverage was strong syndicated placements, a tier-one feature, consistent share of voice across the quarter. The r...

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adexchanger.com /1 month ago

5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops...

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prweb.com /1 week ago

Perfogro Ltd's Precision Media Index: Why Some Paid Media Programs Make Money and Others Just Spend It

Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velo...

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