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Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper...
Your team has likely spent hours debating which attribution model best proves marketing’s influence on pipeline. But this focus on assigning credit is...
With 75% of companies using a multi-touch attribution model to measure performance, the shift away from simplistic, single-touch views is undeniable. For...
The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received. The public comment...
Use Meta ads attribution breakdowns and Compare Attribution Settings to understand what your conversion results really mean. The post Meta Ads Attribution Reporting: What Your Resu...
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Fa...
Attribution for Movers: Call Tracking + Form Source + Close-Rate Reporting by Zip Code Attribution is one of the most overlooked growth levers for moving companies trying to scale...
Measuring Location-Level ROI in Franchise Marketing with Call Tracking, Form Attribution, and Lead Quality Scoring Measuring performance across a franchise system becomes exponenti...
ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinel...
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advert...
Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees. The post Measuring Content ROI i...
Gini Dietrich explains why enterprise readiness is a system question, not a measurement question—and how to win the budget conversation The post Your Measurement Problem isn’t Real...
Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions.
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize t...
Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assi...
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing A...
Every revenue team has experienced the same meeting: Marketing presents campaign performance. Sales points to closed opportunities. Customer success highlights expansion revenue. A...
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured l...
A comprehensive list of things you can measure at your next event One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential comp...
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable.
Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platform...
Even as more organizations adopt advanced measurement techniques, the perceived actionability of that measurement hasn’t kept pace. According to Forrester’s 2025 and 2026 global ma...
Perfogro Ltd introduces its Precision Media Index, outlining the operational practices that help paid media programs become profitable through incrementality testing, creative velo...
Most nonprofits produce impact or annual reports, but few find them very effective. Here's how closing your measurement gap leads to stronger reports and better decisions. The post...
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