Social Media Ideas for Lens Announcement

Latest updates for Lens Announcement

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petapixel.com /1 month ago

Light Lens Lab Unveils 35mm f/2 Apochromatic, Its First ‘High Performance Series’ Lens

Light Lens Lab has announced its next lens, the 35mm f/2 "Apochromatic." It is the company's first new lens designed as part of its High-Performance Optical Research Project and th...

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petapixel.com /1 month ago

Two Teased Lenses Each Promise Something Special for Photographers

Two Chinese lens companies are teasing new, very different lenses. 7Artisans is teasing what appears to be an ultra-wide full-frame prime lens, while SG-image is gearing up to laun...

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petapixel.com /1 month ago

Viltrox Is Gearing Up for a Micro Four Thirds Reveal

There have been rumblings about Viltrox releasing Micro Four Thirds lenses for months, and it sure looks like an official announcement is just around the corner. [Read More]

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dpreview.com /1 day ago

Nikon formally announces the nine cinema lenses it’s been teasing for a year

But there's still plenty of mystery left.

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dpreview.com /1 month ago

Tamron lays out its plan for four more releases this year

The company's goal is to hit ten new models for 2026, but that doesn't necessarily mean four new lenses.

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petapixel.com /1 month ago

Voigtländer’s ‘Astonishingly Compact’ 90mm f/4 M-Mount Lens Arrives Soon

Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct...

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petapixel.com /2 weeks ago

Brightin Star’s Luxurious New 35mm f/1.7 M-Mount Lens Is Coming Soon

At CP+ 2026 in February, Brightin Star announced a new APO 35mm f/1.7 ASPH. lens for Leica M-Mount cameras. The stylish new lens is finally available to order, and unlike Brightin...

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cined.com /1 week ago

Sigma Aizu Prime 21mm, 100mm, and 125mm T1.3 Lenses Arrive in November – Lineup Grows to 11

Sigma has put a date on the next expansion of its Aizu Prime Line. The 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF will launch in November 2026 in PL and Sony E-mount, growing t...

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cined.com /1 month ago

Laowa Aksen Ultra Macro Lens Series Released – 1-5x and 5-10x Magnification, Parfocal Zoom, Optional Coaxial Light

Laowa has introduced the Aksen series, a full-frame parfocal zoom ultra macro lens lineup consisting of the Aksen 45mm f/2.8 1-5x Ultra Macro APO and the Aksen 17.5mm f/1.7 5-10x U...

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petapixel.com /1 week ago

Sigma’s Aizu Prime Cine Lens Lineup Just Became Much More Versatile

Sigma has announced three new Aizu Prime cinema lenses. The 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF join eight existing T1.3 Sigma Aizu lenses, which previously ranged from...

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petapixel.com /2 weeks ago

Panasonic Refreshes Four Lenses, Including Three for Micro Four Thirds

Panasonic has announced four refreshed Lumix lenses, including three for Micro Four Thirds and one for its full-frame L-Mount Lumix S system. [Read More]

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petapixel.com /4 weeks ago

Sigma’s 85mm f/1.2 Lens Looks Like It’s Coming Soon

The latest Adobe Camera Raw update, version 18.5, added support for the Sigma 85mm f/1.2 DG Art lens for full-frame mirrorless cameras. The only thing is that Sigma hasn't actually...

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dpreview.com /1 month ago

Tamron goes wide (and gets a new look, too)

The Tamron 12-20mm F2.8 is the first to adopt a new design language, along with simpler naming.

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fstoppers.com /7 hours ago

SIRUI Announces Saturn V2 Full-Frame Anamorphic Series with 90-Degree Rotation

SIRUI has officially announced the launch of the Saturn V2 Full Frame Anamorphic Lens Series, representing a significant update to its popular Saturn anamorphic system. Aimed at mo...

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petapixel.com /2 weeks ago

OM System Teases New Pen Series Camera Launch on September 9

OM System has published a short teaser for a new camera coming on September 9, and given that it quickly goes through the heritage and evolution of the Pen series, it very likely p...

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petapixel.com /1 month ago

The Tamron 12-20mm f/2.8 Is Wholly Redesigned and Promises G Master Quality

Tamron has announced the 12-20mm f/2.8 (Model A084) lens, a new fast-aperture and ultra-wide zoom lens for Nikon Z and Sony E-mount full-frame cameras. Not only is this an entirely...

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petapixel.com /1 month ago

Light Lens Lab Is Making an All-New Film Camera

Light Lens Lab has shown off one of its many photography projects, showing that it is in the early stages of making an all-new film camera. [Read More]

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petapixel.com /1 month ago

Laowa Aksen 45mm f/2.8 and 17.5mm f/1.7 Are Parfocal Ultra Macro Lenses

Venus Optics has announced the Aksen Ultra Macro Series, a new pair of full-frame, parfocal zoom lenses that feature 1-5x and 5-10x ultra macro capabilities. [Read More]

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dpreview.com /1 week ago

Sigma is filling out its series of high-end large format cinema lenses, going wider and longer

The company has three new entries in its Aizu Prime series.

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petapixel.com /3 weeks ago

Cosina Announces Silver 23mm f/1.2 and 35mm f/1.2 Lenses for Fujifilm X

Cosina has officially announced a pair of stylish silver Voigtländer lenses for Fujifilm X Mount, the Nokton 23mm f/1.2 Aspherical and the Nokton 35mm f/1.2. [Read More]

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dpreview.com /1 month ago

Micro Four Thirds may be getting a new champion

Viltrox seems poised to start selling lenses for Micro Four Thirds, according to a post on social media platform Xiaohongshu. It shows a puzzle piece about to be slotted into a hol...

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redsharknews.com /1 week ago

OM System PEN camera: September 9 launch confirmed

It might not necessarily be the PEN-F revival a lot of people are hoping for, but OM System definitely has a new PEN camera coming next week.

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dpreview.com /2 weeks ago

OM System teases “something new” coming September 9 — and its EVF is the center of attention

The company is showing way more than usual.

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dpreview.com /1 month ago

Sony’s new cinema camera is coming tomorrow

Sony has released a teaser for a new product announcement in its cinema line. As always, the video is very short on details, showing just the silhouette of a camera, tally lights b...

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