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When it comes to law firm marketing, billboards, mailers, and newspaper ads alone won’t cut it anymore. Today’s legal clients are searching online for attorneys, comparing law firm...
Marketing often becomes harder to manage at the exact point when it becomes more important. In the early stages of a law firm, marketing may happen in the margins. The attorney-own...
This complete guide will explain How Specialized Law Firms Can Reach the Right Clients Online, improve legal SEO, create trust-building ... Read more The post How Specialized Law...
Expanding into more than one market can create a real growth opportunity for an estate planning law firm. It can also create confusion online. A firm may have multiple offices, ser...
Question: I am the managing partner of a ten lawyer firm in Kansas City, Missouri. There are five partners and five associates in the firm. We are an insurance defense firm and our...
Ask almost any firm owner where their best clients come from and you will hear the same answer: referrals. Ask them what they do to generate those referrals, and the room goes quie...
There’s a conversation happening in nearly every law firm right now that sounds something like this: A partner looks at the marketing report. Traffic is up. Maybe leads are up too....
Getting discovered online by prospective clients is a multi-front battle for law firms and is a significant challenge to do successfully in this era of increasingly AI-centric sear...
BluShark recognized alongside fellow Herringbone Digital Brand Hennessey Digital as a top agency helping law firms build online visibility and generate new cases
Recognition highlights the company's commitment to providing practical, data-driven marketing strategies for small and medium sized law firms nationwide. WOODSTOCK, Ga., Aug. 5, 20...
Professional services such as accounting, law and consulting depend on relationships, credibility and specialist knowledge. Marketing for The post Professional Services Marketing S...
If your law firm is publishing videos on YouTube and hoping the algorithm magically sends you qualified leads, you’re playing the wrong…Continue reading on Medium »
My five-part “The Law Firm” series frames issues and proposes solutions to the global legal service market’s juggernaut triplets – Artificial Intelligence, Pricing, and Talent Tran...
According to Law.com's legal marketing survey for 2026, several nagging issues — including unclear and under-resourced expectations — are creating tension between law firm manageme...
Morgan & Morgan's lawsuit alleges that The Florida Bar's rule barring any non-client celebrity's image or voice in firm marketing is the most restrictive in the nation.
Question: I am a partner in a fourteen lawyer firm in Des Moines, Iowa with seven equity partners (shareholders) and seven associates. We are a business litigation firm exclusivel...
The most successful lawyers understand that marketing is not something separate from practicing their profession. The post Developing Your Own Personal Marketing Plan And Then Actu...
When life throws an unexpected legal challenge your way, the sheer number of attorneys available... The post The Bridge Between Need and Expertise: How Marketing Connects People wi...
When someone has been injured in a car accident, their world can change in an instant. They’re overwhelmed with medical appointments, insurance adjusters, lost wages, and uncertain...
Law firms need a strategic approach to data collection that distinguishes between first-time prospects, current clients, and returning cases to glean high-value marketing and opera...
The Mark | Lavigne Law Firm announced Sept. 2 that the law group has become Mark & Kleinfeldt Law Firm, with employment attorney Adam J. Kleinfeldt joining as a named partner....
Behind every successful law firm is not only good legal work, but also the constant effort to remain visible, relevant and sustainable.
Managing and growing a personal injury law firm means building an operation that runs on systems rather than memory — so the firm can take on more cases, more people, and more offi...
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