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- Jackie Aina Named To TIME100 Creators List
- Jackie Asamoah's Shopping List Includes a New Schiaparelli Bag and Saint Laurent Heels
- I'm the founder of a fragrance brand that sold out within hours after launching. I doomscroll as part of my job and don'
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Jackie Asamoah's Shopping List Includes a New Schiaparelli Bag and Saint Laurent Heels
For “Payment Processing,” the content creator also reveals the eyeshadow she's bought in every color and why she swears by drugstore mascaras.
I'm the founder of a fragrance brand that sold out within hours after launching. I doomscroll as part of my job and don'...
Jackie Aina is an influencer and the cofounder of fragrance brand Forvr Mood. Her daily routine involves prayer, watching YouTube, and workouts.
Quen Blackwell Grew Up on M.A.C. Cosmetics—Now She Has Her Own Lip Kit
The internet star’s new launch is for light glam lovers who are maximalists at heart.
Fans Advocate For Ngozi Edeme After Beauty Brand Trademarks Her Signature Blush Technique
Black makeup artist Ngozi Edeme faces appropriation of her signature 'Melted Blush' look by beauty brand Patrick Ta, sparking calls for justice and accountability.
5 Nigerian Women on Learning to Do Their Own Makeup
Before beauty influencers dominated our feeds and every makeup technique had a name, learning how to do makeup often involved a lot of trial and error. Today, however, YouTube tuto...
Zendaya's Face Card Is Elite—9 Makeup Products I Know She Uses
I've done the research.
Yvonne Najor’s Makeup
Yvonne Najor’s Makeup / In The City Fashion Season 1 Episode 6 Fashion I’ve witnessed a lot of beauty products cross my screen, and leave it to Yvonne Najor to bless us with her we...
Jackie Appiah Just Served Pure Opulence in Structural Magenta at the 2026 Ghana Movie Awards
Ghanaian acting icon Jackie Appiah attended the 15th Ghana Movie Awards in Accra wearing a custom structural column gown. The metallic magenta-purple look featured a bold off-the-s...
The Glow-Up Has Standards
Beauty visionary Latasha Reese Williams shares how she transformed a passion for makeup into Eye Make It Happen, a luxury beauty and wellness brand rooted in innovation, personaliz...
All That Glitters Is Olandria's Gilded Birthday Makeup
The Love Island star is giving us peak summer, sparkly glam.
IG's Favorite Celeb Makeup Artist Just Launched an End-All Brush Collection—It Will 100% Upgrade Your Routine
Read our exclusive interview with Kelli Anne Sewell.
Olandria Carthen Is The Face Of MAC Cosmetics’ New Blush-Worthy Campaign With Painted By Esther
MAC collaborates with influencer Olandria Carthen and makeup artist Painted By Esther for a blush-focused collection, amid online drama over blush techniques.
Win a Florek NY Shell Bag: As Worn by Jackie Aina, Kandi, Claire Sulmers, and More!
If you haven’t heard of Florek NY yet, consider this your introduction to the luxury accessories brand that’s been quietly making its mark on the fashion world. With sculptural sil...
“I carry beauty†— Designer, Veekee James reacts to criticism over Snapchat filters
Designer,
Unpacking the Patrick Ta Transition-Blush Drama
The makeup artist is promoting his newest product with a technique that looks suspiciously like Painted by Esther’s signature look.
Glam by Omoye Just Created the Perfect Barbie-Inspired Glam for Melanin-Rich Skin
Pink blush, glossy lips, fluttery lashes and soft feminine glam. Barbie-inspired makeup has become one of beauty’s most popular aesthetics online, but more often than not, the look...
Madison LeCroy's TikTok-Loved Amazon Hair, Skin & Makeup Faves From $5
We can’t get enough of Madison LeCroy and her insanely good product recommendations. From affordable makeup finds that she can’t live without, to the self-tanning products that don...
Watch Tamara Recreate Painted By Esther’s Viral Pink Blush Technique
If you’ve spent any time on BeautyTok lately, chances are you’ve come across Painted By Esther‘s viral pink blush technique. The soft, flushed look has quickly become a favourite a...
Chappell Roan's Makeup Artist Wants to 'Make People Look Like a Walking Piece of Art'
Andrew Dahling grew up in a small town in Kentucky with nothing but the internet and a dream. Now, he's overseen a MAC Cosmetics campaign.
Inside KATSEYE's Nail Appointment
KATSEYE invites Allure along for one of their favorite beauty rituals: a trip to the nail salon. As they get fresh sets, the girls chat about beauty, creativity, and the little rit...
The Bestselling Foundation Sticks Celebrities Love For Every Skin Type
This past award season followed a common thread in beauty trends, countless celebrities – from Jennifer Lawrence to Mia Goth — sported the same beauty product on the red carpet: a...
Upstate beauty brand owner creates a movement through makeup
A Filipino-American business owner is shining a light in honor of AAPI month, where her beauty brand is empowering and reclaiming her culture.
The Ultimate Glass Skin Hack: A Viral Beauty Secret You Need in Your Routine Immediately
Absolute complexion goals! See how beauty influencer Alejay uses the innovative Anua Collagen Melting Patch to achieve a flawless, reflective glow. The post The Ultimate Glass Skin...
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