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'Sports and leisure organizations don't fit into a one-size-fits-all model'
Two injuries in one week have put the spotlight on the sports insurers fear most
Progressive insurance, already one of the most-recognized U.S. insurance brands, will gain more exposure this fall with its logo placement on 13 college football fields, including...
Utica National Insurance Group announced a partnership with the National Football League’s Buffalo Bills. Utica will become the “official home, auto, and business insurance partner...
Brokers have been coordinating with carriers on female footballer cover since at least 2022 - WTW's WSL partnership is the most concrete market commitment yet to building a product...
Morningstar DBRS says 2026 coverage likely tops 2022's $900m as geopolitical risks and parametric tools reshape event insurance
For brokers placing contingency and bonus insurance, Kalshi's publicly disclosed pricing on two hedges - roughly half the OTC reinsurance rate - is a real market data point worth f...
A pharmaceutical firm sponsors a football competition in Anambra to promote healthy living and community engagement. Discover how sports can prevent diseas Read More: https://punc...
Florida State announced on Friday that it will be adding Kin Insurance as a jersey patch sponsor for football and 17 other programs. “Kin’s Florida roots and commitment to serving...
While in elite judo, discipline is essential, dedication must not come at an expense in the form of travel, lodging, medical care, camps or coaching. There are numerous athletes co...
Explore how sponsorship, streaming, player branding and digital partnerships are reshaping professional poker tournaments, revenues and audience engagement. The post How Sports Spo...
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.
Florida State athletics has announced a partnership with Progressive, a sponsorship deal that includes logo placement at Doak Campbell Stadium throughout the season. The sponsorshi...
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
US Open partners American Express, Chase, and more step up their game for fans.
Exposure sitting with specialist underwriters soars
The Premier League’s front-of-shirt gambling sponsorship era is over, but the money behind it has not disappeared. From the 2026/27 season, clubs can no longer carry gambling compa...
State Farm has unveiled a new marketing campaign centered on football while reintroducing its Personal Price Plan, highlighting coverage designed with customers’ lives and budgets...
The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.
Mondelēz International is partnering with five major college athletics programs, bringing Oreo, Ritz and other snacks to gameday campaigns. The post Mondelēz lands 5 college spor...
A new industry-wide prize draw joins bake sales, challenges and the annual Lunch & Learn webinar for this year's campaign
Commercial property insurer FM will serve as principal partner of the Boston Common Golf team in WTGL (Women’s Tomorrow Golf League), a new professional golf league created by TMRW...
Rules now allow for college football teams to have jersey patch sponsorship deals. Some teams have already agreed to deals heading into the 2026 college football season. Here is th...
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