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Trump's May 2026 commencement address at the US Coast Guard Academy was nominally a celebration of graduating officers. This two-track analysis reveals how the speech's psychologic...
King Charles III's 2026 address to Congress is a masterwork of diplomatic statecraft — but what makes it work psychologically? This two-track analysis decodes the persuasion archit...
At a Palm Beach dinner for the Forum Club, Trump delivered a rapid-fire address packed with superlative claims and dominance signals. This two-track analysis decodes the psychologi...
VP J.D. Vance's May 5, 2026 Iowa rally speech reveals a controlled communicator running a disciplined influence architecture. This two-track analysis decodes his psychological sign...
A systematic psychological and rhetorical analysis of Trump's February 2026 State of the Union address, examining personality patterns, cognitive framing, victim testimony as persu...
Politicians often claim superior integrity, morality, or influence. Yet time and again, they prove incapable of rising above the established standard for exercising power by a syst...
A tax-cut rally in Rockland County that spent most of its runtime on swimming stories, cognitive test boasts, and an admission that he dislikes successful friends. This two-track a...
A body language expert believes that during Charles’ historic address to Congress, his demeanour played a huge part in getting across his poignant message
At a White House Mother's Day luncheon honoring grieving angel moms and gold star mothers, Trump delivered something closer to a grievance rally. This analysis decodes the psycholo...
When King Charles III stood before the US Congress this week, he did something that British politicians increasingly struggle to do: he spoke, and people listened. Not because he h...
Although there are no guarantees, these four techniques of persuasion slant the odds in favor of getting what you want.
The Influence Illusion We’ve been taught to recognize influence by volume. The loudest voice.The most visible person.The one controlling the conversation. But what if that’s The po...
The power of the people is greater than the people in power. But how do we flex our muscles? By letting the people we put in office know what we want and holding them accountable a...
Debate’s transferable skills — including public speaking, critical thinking and intellectual humility — empower youth voice. The post The power of voice appeared first on Youth Tod...
Trump's Mother's Day Oval Office event rests on a clear influence architecture — fear-then-rescue sequencing, identity-brand fusion, and anecdote replacing evidence. This two-track...
Are you lulling listeners to a good day's rest? Time to wake up your audience! Here are the vocal techniques that add color to your speech.
How do you get people to actually listen — and say yes — more often? In this Squiggly Shortcut, Helen shares three simple, research-backed ways to become more influential at wo...
Introduction: The Gap Between Words and PowerContinue reading on Medium »
I’ve been writing and teaching about Influence for many years, but there’s nothing like “real world” experience.Continue reading on Medium »
Jon Favreau wrote words that moved millions. His advice for founders who need to do the same is simpler than you’d think.
Companies that work in political persuasion are experimenting with AI at scale to see how they can make the traditional influencing methods even cheaper, faster, more convincing, a...
Your voice is a key business tool for influencing stakeholders. Here's how to develop a voice that's healthy, friendly, energetic, and authoritative.
Pete Hegseth's West Point commencement address fused Scripture, culture-war grievance, and combat anecdote into a single emotional frequency. This two-track analysis reveals the ps...
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