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What are in-stream ads? An in-stream ad is an advertising video that autoplays within other video content. The viewer is already prepared to watch a video when the ad appears and c...
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their r...
Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...
Reddit's free-form ads will enable advertisers to create more organic, engaging in-stream promotions.
The feature allows brands to place video ads after the end of a Reel.
New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.
Why pre-roll ads work in 2026 Pre-roll in-stream ads play before the video content a user actually wants to watch. They can be skippable when a user watches only a few seconds, and...
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
When Streaming TV Integrations Don't Feel Like Ads
When Streaming TV Integrations Don't Feel Like Ads
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
74% of free streaming viewers like the brands in their ad breaks. CPG planners are taking note.
Pre-roll ad pricing models Most platforms use two pricing models for pre-roll video ads: Ultimately, the choice between the two depends on your goals and the type of offer. CPM giv...
The new EA Advertising platform is launching with partnerships from Visa, Red Bull, Xfinity, Lowe's, Peacock, and Mountain Dew.
YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.
Brands can search for trending content and get data on organic performance via parent company Google’s Insights Finder.
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. Outcome-based buying isn’t …
Coordinate reach and frequency across campaigns while still maintaining individual campaign settings.
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA A...
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Co...
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.
Move designed to open up inventory to online advertisers.
Key things to look for in a video ad network A video ad network is a platform that connects publishers who have video ad inventory with advertisers who want to place video ads in f...
Advertisers can now apply exposure optimization options to video campaign groups across multiple promotions.
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