Latest updates for Hotel Loyalty

Fresh curated links around hotel loyalty are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Free Sign Up For SLH Club 03 Tier
  • Hotel Guests Have Never Been More (Dis)Loyal, But Some Brands Get It
  • Top Hotel Promotions July 2026

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loyaltylobby.com /1 month ago

Free Sign Up For SLH Club 03 Tier

Small Luxury Hotels of the World, usually referred to as SLH, is a loose collection of independent hotels, and many of them are also available through Hilton via their Honors partn...

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insights.ehotelier.com /1 month ago

Hotel Guests Have Never Been More (Dis)Loyal, But Some Brands Get It

Gearing up for the 2026 outing of NYU International Hospitality Investment Forum (IHIF) in early June in New York – perhaps the largest international hotel investment

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loyaltylobby.com /1 week ago

Top Hotel Promotions July 2026

Here is an updated look at the top 5 most lucrative hotel promotions you can use this July! Remember that it pays to take advantage of a hotel loyalty program’s bonuses and promoti...

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hoteldive.com /2 weeks ago

Hotel Tech-in: The dual-strategy loyalty product producing instant rewards

Using artificial intelligence and behavioral data, Laasie provides travelers with a highly personalized hotel loyalty experience that drives returns for owners.

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loyaltylobby.com /1 month ago

How Much The Hotel Would Need To Offer For You To Skip Housekeeping? Case: IHG

It must have been a decade+ since some hotels started offering bonus points to guests willing to skip daily housekeeping on certain days. You are usually awarded with some bonus po...

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loyaltylobby.com /1 month ago

Top Hotel Promotions June 2026

Here is an updated look at the top 5 most lucrative hotel promotions you can use this June! Remember that it pays to take advantage of a hotel loyalty program’s bonuses and promoti...

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hospitalitynet.org /2 days ago

When Luxury Outside Hospitality Learns to Host, What Happens to Hotels?

Non-hotel luxury brands like Audemars Piguet and NYC listening club Stylus are reshaping guest expectations around atmosphere and belonging, challenging hotels to rethink pricing,...

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loyaltylobby.com /1 month ago

Hilton Registers New Brand For Hotels: TORTOISE

It seems that Hilton may be planning yet another hotel brand, as they have now registered TORTOISE. The hotelier has submitted a trade mark application for this brand that would ba...

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loyaltylobby.com /1 month ago

Hilton Upgrades “Evolving” & Confirmable Upgrade Rewards Transferable

Hilton has been tweaking its Honors program lately by introducing a couple of new tiers (Diamond Reserve & The Honors Society) and lowering requirements for other tiers (read m...

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hoteliermaldives.com /4 weeks ago

Versa Hospitality launches global loyalty programme ‘Versa Keys’

Maldivian-owned group Versa Hospitality on Wednesday announced the launch of Versa Keys: a tiered loyalty programme designed to reward guests for their curiosity, loyalty and time...

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hospitalitynet.org /1 week ago

Loyalty programs may be the one asset agents can't take

Major hotel loyalty programs, with hundreds of millions of members, may become the critical data asset that AI booking agents depend on, giving chains structural leverage in the ag...

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onemileatatime.com /2 weeks ago

Hilton Hotel Finds “Club” Loophole To Deny Diamond Members Lounge Access

At the beginning of this year we saw Hilton Honors introduce the new Diamond Reserve tier, which annually requires 80 nights or 40 stays, plus $18,000 in spending. The status comes...

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dannydealguru.com /1 month ago

SLH Offering Complimentary Club 03 Top Tier Status

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hospitalitynet.org /21 hours ago

Booking Is Building a Machine to Wholesale Your Rooms at Scale, Hotel Satisfaction Hits 30-Year High, Urban Cowboy Built...

Wednesday brought hospitality.today's warning that Booking Holdings is unifying its B2B wholesale operation to resell hotel net-rate inventory across bank apps, airline checkouts,...

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onemileatatime.com /1 month ago

Uh Oh: Hilton Selling More Upgrades To Elite Members At Digital Check-In

The Hilton Honors program isn’t exactly known for being the most generous when it comes to upgrades for elite members. Part of the issue is that the program doesn’t promise much wh...

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hospitalitynet.org /2 weeks ago

Research: three-quarters of Dutch people trade luxury hotel amenities for a lower room price

A survey of 1,000 Dutch hotel guests finds 75%+ prefer lower room rates over unused amenities, with clean rooms, comfortable beds, and pricing transparency ranking as top prioritie...

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webwire.com /5 days ago

A New Way to Stay at Sea: Hilton Honors and Explora Journeys Launch New Luxury Ocean Travel Rewards

- - • Exclusive partnership unlocks more rewarding ways for Hilton Honors members to stay, with the ability to earn and redeem Points, along with special member rates, onboard...

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loyaltylobby.com /1 month ago

Minor Hotels Launches Horizons Club Paid Membership Program For Europe & Americas

Minor Hotels, a Thai hotelier with many brands and a member of the Global Hotel Alliance, has launched Horizons Club, a paid membership club with two tiers. The benefits of the clu...

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onemileatatime.com /1 month ago

Hyatt Is Cashing In On Loyalty: Smart Business Decision, Or Will It Backfire?

World of Hyatt has long been my favorite major hotel loyalty program. I feel like Hyatt tries harder than the competition when it comes to delivering on benefits, and also offers m...

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onemileatatime.com /1 month ago

GHA Discovery: Valuable Hotel Loyalty Program That Flies Under The Radar

When you think of hotel loyalty programs, odds are that Hilton Honors, Marriott Bonvoy, World of Hyatt, etc., come to mind first. However, GHA Discovery is a program that not many...

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hospitalitynet.org /1 month ago

The Uber Hotel

An opinion piece arguing that frictionless, tech-enabled check-in is the new gold standard for business hotels, drawing a direct parallel to the Uber ride experience.

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loyaltylobby.com /1 week ago

Hilton & SLH Partnership Additions And Removals July 2026

Hilton partnered with Small Luxury Hotels of the World (SLH) back in 2024, a collection of small, independent hotels with their own loyalty club. Hilton began rolling out SLH hotel...

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loyaltylobby.com /1 month ago

Common Online Travel Agent (OTA) Elite Programs: Are They Useful At All?

In recent years it has become increasingly more popular for various Online Travel Agents (OTA’s) to offer their own loyalty schemes, including elite tiers, to signal customers they...

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thepointsguy.com /1 week ago

Hilton Honors members can start earning points at Yotel next week

Budget-friendly hotel brand Yotel is joining Hilton Honors. Members will be able to earn and redeem points on stays starting in July.

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Sources covering Hotel Loyalty

rssfeeds.webwire.com

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dannydealguru.com

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hoteliermaldives.com

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insights.ehotelier.com

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loyaltylobby.com

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onemileatatime.com

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